---
title: "Search terms — molecule 01 parfum - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/molecule-01-parfum/search-terms"
last_updated: "2026-08-10T04:32:38.601Z"
locale: en
meta:
  description: "Niche score 50/100 · €260K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · €260K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — molecule 01 parfum - Flapen"
---

# **molecule 01 parfum**

**Worth a look**

Shows low returns (1.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 48Growth 25Conversion 28Competition 42Returns 95Price range 61Avg price 83Brand share 11Review moat 85Quality gap 81

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****291.35**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****€79.05**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****€17.55–€151.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****€260K**

€260K/yr · 145K searches

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-1.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")

## Search terms