---
title: "Meroda — €516K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/meroda"
last_updated: "2026-08-07T02:12:47.416Z"
locale: en
meta:
description: "Niche score 47/100 · €516K/yr market · 559K searches/yr · €20.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · €516K/yr market · 559K searches/yr · €20.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Meroda — €516K/yr Amazon DE Niche (2026) - Flapen"
---
# **meroda**
**Skip it**
Soft demand (-50.0% this quarter) — this niche doesn't clear our bar today.
Market size 60Growth 0Conversion 54Competition 14Returns 99Price range 74Avg price 89Brand share 6Review moat 34Quality gap 96
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****€20.59**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€6.87–€38.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€516K**
€516K/yr · 559K searches
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,062.92**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-50.0%**
90-day search growth — must beat 0% to launch
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=de&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon Germany niche tracking, meroda is a €516K/yr Amazon Germany market (559K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Jun. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **meroda market data**
- **Units sold / yr**
- **25K–30K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **€515K–€618K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#111**
- **Page quality**
- **0%**
- **Prime**
- **42%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Meroda78% - Ultell6% - M. Asam5% - MAY.5% - Erinde3% - Max Factor2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — -50.0% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Jun · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/de/kosmetik/meroda/trend)
## **Top meroda search terms**
- **meroda foundation**204K/yr-61.8%4.6% conv. - **meroda**80K/yr-50.2%3.0% conv. - **meroda changing foundation**48K/yr-43.8%5.9% conv. - **foundation reife haut**16K/yr+143.3%0.5% conv. - **changing foundation**39K/yr-64.5%1.5% conv. - **meroda cosmetics**27K/yr-51.2%2.2% conv. - **merida foundation**28K/yr-54.0%2.8% conv. - **max factor foundation**19K/yr-11.1%0.8% conv. - **may foundation**24K/yr-77.0%3.7% conv. - **foundation für reife haut ab 50**4K/yr+293.7%0.6% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/meroda/search-terms)
## **Top meroda products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€77K30%€155K45%€232K60%€309K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![MERODA Changing Foundation SPF 15 [LIGHT TO MEDIUM SKIN] - Foundation Color Changing - Farbwechselnde Foundation für Reife Haut - Make Up Hautton Anpassend - Foundation Gesichts Make Up](https://m.media-amazon.com/images/I/21BAHOtKS2L.jpg)**MERODA Changing Foundation SPF 15 \[LIGHT TO MEDIUM SKIN\] - Foundation Color Changing - Farbwechselnde Foundation für Reife Haut - Make Up Hautton Anpassend - Foundation Gesichts Make Up**Meroda**€26.42**4.3★2,186 rev](https://www.amazon.de/dp/B0C2B7WGQM) [2![MERODA Changing Foundation SPF 30 [LIGHT TO MEDIUM SKIN] - Foundation Color Changing - Farbwechselnde Foundation für Reife Haut - Make Up Hautton Anpassend - Foundation Gesichts Make Up](https://m.media-amazon.com/images/I/31SfM9PHkrL.jpg)**MERODA Changing Foundation SPF 30 \[LIGHT TO MEDIUM SKIN\] - Foundation Color Changing - Farbwechselnde Foundation für Reife Haut - Make Up Hautton Anpassend - Foundation Gesichts Make Up**Meroda**€26.60**4.3★288 rev](https://www.amazon.de/dp/B0FL19R14K) [3**M. Asam Magic Finish Perfect Me Transparentes (30ml) Perfekter No-Make-up Look für einen makellosen Teint Als Primer mit Foundation oder Pflege kombinierbar**M. Asam**€19.24**4.4★26,836 rev](https://www.amazon.de/dp/B09JHKYQDR) [4**2PCS Farbwechselnde Foundation Make-up Foundation Color Changing Farbe anpassend für alle Hauttöne Koreanisches Make-up mit SPF Feuchtigkeitsspendend Weiße Foundation für empfindliche Haut**Ultell**€11.09**3.3★21 rev](https://www.amazon.de/dp/B0GGHMP6V8) [5**May Cosmetics 2 x Changing Foundation 35 ml**MAY.**€35.93**3.6★14 rev](https://www.amazon.de/dp/B0GT7K332W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**May Cosmetics Changing Foundation 35 ml inklusive 2-in-1 Brush**MAY.**€29.87**6 rev3mo ago](https://www.amazon.de/dp/B0GTWPYMDW) [**May Cosmetics 2 x Changing Foundation 35 ml**MAY.**€35.93**14 rev3mo ago](https://www.amazon.de/dp/B0GT7K332W) [**2PCS Farbwechselnde Foundation Make-up Foundation Color Changing Farbe anpassend für alle Hauttöne Koreanisches Make-up mit SPF Feuchtigkeitsspendend Weiße Foundation für empfindliche Haut**Ultell**€11.09**21 rev6mo ago](https://www.amazon.de/dp/B0GGHMP6V8) [**Farbwechselnde Foundation Make-up Foundation Color Changing Farbe anpassend für alle Hauttöne Koreanisches Make-up mit SPF Feuchtigkeitsspendend Weiße Foundation für empfindliche Haut**Ultell**€7.69**39 rev8mo ago](https://www.amazon.de/dp/B0FX9KQG4L) [![MERODA Lidschatten Stift [MIT WISCHFEST-FORMEL] - Eyeshadow Stick - Lidschattenstift - Eye Perfecting Shimmer Beautystick - Vegan & Cruelty Free - (Mauve)](https://m.media-amazon.com/images/I/21lWe5aWr0L.jpg)**MERODA Lidschatten Stift \[MIT WISCHFEST-FORMEL\] - Eyeshadow Stick - Lidschattenstift - Eye Perfecting Shimmer Beautystick - Vegan & Cruelty Free - (Mauve)**Meroda**€20.06**124 rev1y ago](https://www.amazon.de/dp/B0F4D5WDLS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**May Cosmetics Changing Foundation 35 ml inklusive 2-in-1 Brush**MAY.**€29.87**3.2★**▲ 453%**](https://www.amazon.de/dp/B0GTWPYMDW) [**May Cosmetics 2 x Changing Foundation 35 ml**MAY.**€35.93**3.6★**▲ 253%**](https://www.amazon.de/dp/B0GT7K332W) [**2PCS Farbwechselnde Foundation Make-up Foundation Color Changing Farbe anpassend für alle Hauttöne Koreanisches Make-up mit SPF Feuchtigkeitsspendend Weiße Foundation für empfindliche Haut**Ultell**€11.09**3.3★**▲ 222%**](https://www.amazon.de/dp/B0GGHMP6V8) [**Max Factor Lasting Performance Foundation Soft Beige 105 Langanhaltendes Flüssig Make-up Für die perfekte schwerelose Grundierung 1 x 35 ml (1er Pack)**Max Factor**€6.87**4.6★**▲ 98%**](https://www.amazon.de/dp/B000W3RJEA) [![MERODA Lidschatten Stift [MIT WISCHFEST-FORMEL] - Eyeshadow Stick - Lidschattenstift - Eye Perfecting Shimmer Beautystick - Vegan & Cruelty Free - (Mauve)](https://m.media-amazon.com/images/I/21lWe5aWr0L.jpg)**MERODA Lidschatten Stift \[MIT WISCHFEST-FORMEL\] - Eyeshadow Stick - Lidschattenstift - Eye Perfecting Shimmer Beautystick - Vegan & Cruelty Free - (Mauve)**Meroda**€20.06**4.2★**▲ 37%**](https://www.amazon.de/dp/B0F4D5WDLS)
**~~View all trending →~~**
## **What buyers say about meroda**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**20%
*“Super Produkt”*
**Eignung für Mischhaut**16%
*“Matches Fair to Medium Skin Tones”*
**beworben Vs Tatsächliches Produkt**12%
*“Produkt wie beworben”*
**Geruch**5%
*“Geruch ok”*
**Textur/Konsistenz – insgesamt**5%
*“Angenehme Textur, deckt meine leichten Pigmentflecken ab”*
**Abdeckung**5%
*“Tolle Foundation”*
**Eignung für trockene Haut**4%
*“feuchtigkeitsspendend, perfekt auch für empfindliche Haut.”*
**Farbe**4%
*“Jedoch der Farbton hat sich super angepasst, genau so wie gewünscht, da ich einen natürlichen Look bevorzuge”*
**Einfache Anwendung**2%
*“Die Foundation hat eine angenehme Struktur, die sich leicht. auftragen lässt”*
**Pinselqualität**2%
*“Guter Kosmetik Pinsel, würde ich wieder kaufen”*
### **What buyers complain about **
**Farbe**14%
*“Farbwechsel”*
**Abdeckung**11%
*“allerdings nicht abdeckend.”*
**Preis-Leistungs-Verhältnis**10%
*“Schade ums Geld”*
**Helligkeit/Glanz/Glühen**6%
*“Zu hell”*
**beworben Vs Tatsächliches Produkt**6%
*“Hält nicht was es verspricht”*
**Allergien**4%
*“Haut reaktion”*
**Funktionalität insgesamt**4%
*“Funktioniert nicht”*
**Falten**3%
*“Kaschiert leichte Falten und Unebenheiten”*
**Geruch**3%
*“Unangenehmer Geruch”*
**Eignung Fettige Haut**2%
*“Wer einen öligen Look sucht, ist hier richtig”*
### **Top return reasons **
**Farbe**16%
**Abdeckung**15%
**Funktionalität insgesamt**13%
**beworben Vs Tatsächliches Produkt**10%
**Geruch**6%
**Hautgesundheit**5%
**Helligkeit/Glanz/Glühen**4%
**Gesamtgröße**3%
**Produktzustand**3%
**Qualität insgesamt**2%
## **Common questions**
- **Is meroda profitable to sell on Amazon Germany?**
- The niche generates €516K/yr across 12 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -50.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the meroda niche?**
- 6 brands and 31 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in meroda?**
- Top complaints mined from reviews: Farbe, Abdeckung, Preis-Leistungs-Verhältnis. The return rate is 0.2%.
- **When does demand for meroda peak?**
- Demand peaks in Mar–Jun; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the meroda niche?**
- Listings span €6.87–€38.45; the average listing price is €20.59 (sweet spot $15–$100). The average incumbent carries 3,063 reviews — the moat a new listing must climb.
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