---
title: "Mascara Braun — €109K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/mascara-braun"
last_updated: "2026-08-07T16:01:55.369Z"
locale: en
meta:
description: "Niche score 47/100 · €109K/yr market · 152K searches/yr · €7.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · €109K/yr market · 152K searches/yr · €7.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mascara Braun — €109K/yr Amazon DE Niche (2026) - Flapen"
---
# **mascara braun**
**Skip it**
Soft demand (-27.3% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 11Conversion 84Competition 60Returns 100Price range 37Avg price 22Brand share 29Review moat 19Quality gap 68
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****€2.24–€22.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€109K**
€109K/yr · 152K searches
**Avg price**
**Bad****€7.79**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****15,513.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-27.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, mascara braun is a €109K/yr Amazon Germany market (152K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mascara braun market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **€78K–€97K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**147**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 90%
**Open market**
**10%**
- L'Oreal Paris28% - MAYBELLINE25% - Catrice Cosmetics20% - Essence Cosmetics12% - EVELINE COSMETICS4% - Revolution Skincare London2% - Open — no brand owns it (8 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -27.3% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/kosmetik/mascara-braun/trend)
## **Top mascara braun search terms**
- **mascara braun**49K/yr-32.0%6.8% conv. - **wimperntusche braun**20K/yr-29.9%7.7% conv. - **mascara braun wasserfest**14K/yr-18.4%5.9% conv. - **braune mascara**14K/yr-40.3%6.6% conv. - **tubing mascara braun**6K/yr+56.0%3.2% conv. - **brown mascara**11K/yr-26.6%4.6% conv. - **maybelline mascara braun**9K/yr-34.3%6.0% conv. - **mascara wasserfest braun**6K/yr-2.3%6.2% conv. - **braune wimperntusche**7K/yr-38.5%9.6% conv. - **wimperntusche braun wasserfest**6K/yr-28.7%9.1% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/mascara-braun/search-terms)
## **Top mascara braun products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€4K8%€9K12%€13K16%€17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Catrice Glam & Doll Volume Brown Mascara Waterproof Braun volumengebend definierend verlängernd matt vegan wasserfest ohne Mikroplastikpartikel Nanopartikel frei 1er Pack (10ml)**Catrice Cosmetics**€3.82**4.2★420 rev](https://www.amazon.de/dp/B0DPB8QG5D) [2**LOréal Paris Augen Makeup Panorama Mascara für Volumen & Definition Braune Wimperntusche für optisch größere Augen Volume Million Lashes mit Panorama-Bürste Farbe Braun (Brown) 1x 9 9ml**L'Oreal Paris**€10.77**4.4★12,270 rev](https://www.amazon.de/dp/B0CJ5G8LKV) [3**Maybelline New York Mascara für Volumen und Definition Lash Sensational Burgundy Brown 9 5 ml**MAYBELLINE**€7.79**4.4★1,620 rev](https://www.amazon.de/dp/B085SFJZ7R) [4**LOréal Paris Wimperntusche Braune Mascara für extra Definition extra Volumen und extra Pflege Volume Million Lashes Balm Brown Nr. 01 Braun 1 x 8 6 ml**L'Oreal Paris**€9.57**4.3★11,019 rev](https://www.amazon.de/dp/B09J9CT2GJ) [5**Maybelline New York Sky High Brown Mascara für extreme Länge & volles Volumen Wimperntusche in natürlichem Braun für einen soften Look Tower Flex Bürste & Bambusextrakt für präzise Definition**MAYBELLINE**€6.78**4.4★78,732 rev](https://www.amazon.de/dp/B0BNJ6XS8Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOréal Paris Lash Paradise Latte Brown**L'Oreal Paris**€9.60**30 rev3mo ago](https://www.amazon.de/dp/B0GTMWJF8V) [**essence lash WITHOUT LIMITS TUBING BROWN EXTREME LENGTHENING & Nr. 05 13ml**Essence Cosmetics**€3.35**22 rev4mo ago](https://www.amazon.de/dp/B0GMY2J41T) [**LASHCOCAINE OVERRICH MASCARA NEW 3LOOKS Technology Wimperntusche unterstützt natürliches Wimpernwachtum - TRENDING BROWN Mascara by Svenja Walberg - WISCHFEST - VEGAN - MADE IN GERMANY**Svenja Walberg**€11.57**1,899 rev7mo ago](https://www.amazon.de/dp/B0G6X4XNXX) [**LOréal Paris Panorama Chromatic Mascara Brun Leather - Mascara für Definition und extra Volumen 9.9ml**L'Oreal Paris**€8.03**12,270 rev7mo ago](https://www.amazon.de/dp/B0FRN9RGL7) [**LOréal Paris Panorama Chromatic Mascara Bordeaux Cashmere - Mascara für Definition und extra Volumen 9.9ml**L'Oreal Paris**€9.43**12,262 rev7mo ago](https://www.amazon.de/dp/B0F8KXGZRV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**essence lash WITHOUT LIMITS TUBING BROWN EXTREME LENGTHENING & Nr. 05 13ml**Essence Cosmetics**€3.35**4.5★**▲ 306%**](https://www.amazon.de/dp/B0GMY2J41T) [**LOréal Paris Lash Paradise Latte Brown**L'Oreal Paris**€9.60**4.7★**▲ 305%**](https://www.amazon.de/dp/B0GTMWJF8V) [**Maybelline New York Sky High Mascara für extreme Länge & volles Volumen Tower Flex Bürste für Definition bis in die Spitzen Formel mit Bambusextrakt Schwarz (Very Black)**MAYBELLINE**€7.18**4.4★**▲ 113%**](https://www.amazon.de/dp/B08P4YPB8Q) [**LOréal Paris Panorama Chromatic Mascara Brun Leather - Mascara für Definition und extra Volumen 9.9ml**L'Oreal Paris**€8.03**4.4★**▲ 75%**](https://www.amazon.de/dp/B0FRN9RGL7) [**essence feelin comfy lash WITHOUT LIMITS BROWN EXTREME LENGTHENING & VOLUME MASCARA Nr. 01 Braun verlängernd vegan ohne Mikroplastikpartikel Nanopartikel frei ohne Parfüm 1er Pack (13ml)**Essence Cosmetics**€2.24**4.4★**▲ 61%**](https://www.amazon.de/dp/B0G2MMT4XD)
**~~View all trending →~~**
## **What buyers say about mascara braun**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Wimpernqualität**38%
*“Bester Mascara”*
**Farbe**13%
*“Die Farbe „Very Black“ ist schön intensiv”*
**Qualität insgesamt**11%
*“Super Produkt”*
**Haltbarkeit**5%
*“Haltbarkeit”*
**Preis-Leistungs-Verhältnis**4%
*“Oft zum Bestpreis”*
**Wischfestigkeit**4%
*“hält super verschmierte nicht”*
**beworben Vs Tatsächliches Produkt**4%
*“Wie bestellt OK”*
**Einfache Anwendung**4%
*“Dadurch gelingt das Auftragen schnell und effizient”*
**Wasserbeständigkeit**2%
*“Wirklich Waterproof, hält den ganzen Tag”*
**Benutzerfreundlichkeit**2%
*“Die beste einfach”*
### **What buyers complain about **
**Wimpernqualität**14%
*“Schlechte Mascara”*
**Feucht/Trocken**13%
*“Bereits trocken geliefert”*
**Farbe**9%
*“Farbe stimmt nicht”*
**Produktzustand**8%
*“Das Produkt war gebraucht”*
**Qualität insgesamt**7%
*“Minderwertige Qualität zum überhöhten Preis”*
**Haftung/Klebrigkeit**6%
*“Es verklebt und brösselt später ab”*
**Benutzerfreundlichkeit**4%
*“Mega schwer zu entfernen”*
**Allergien**4%
*“Allergische Reaktion”*
**Preis-Leistungs-Verhältnis**3%
*“Geldverschwendung”*
**Wasserbeständigkeit**3%
*“Hält überhaupt nicht, auch ohne Wasser”*
### **Top return reasons **
**Farbe**34%
**Feucht/Trocken**23%
**Wasserbeständigkeit**13%
**beworben Vs Tatsächliches Produkt**7%
**Defekt Material/Teile**6%
**Wischfestigkeit**4%
**Einfache Reinigung**4%
**Preis-Leistungs-Verhältnis**3%
**Produktzustand**2%
**Funktionalität insgesamt**2%
## **Common questions**
- **Is mascara braun profitable to sell on Amazon Germany?**
- The niche generates €109K/yr across 30 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the mascara braun niche?**
- 14 brands and 147 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in mascara braun?**
- Top complaints mined from reviews: Wimpernqualität, Feucht/Trocken, Farbe. The return rate is 0.1%.
- **When does demand for mascara braun peak?**
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the mascara braun niche?**
- Listings span €2.24–€22.62; the average listing price is €7.79 (sweet spot $15–$100). The average incumbent carries 15,514 reviews — the moat a new listing must climb.
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