---
title: "Malizia Uomo — €35K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/malizia-uomo"
last_updated: "2026-08-10T02:14:13.602Z"
locale: en
meta:
description: "Niche score 45/100 · €35K/yr market · 70K searches/yr · €14.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €35K/yr market · 70K searches/yr · €14.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Malizia Uomo — €35K/yr Amazon DE Niche (2026) - Flapen"
---
# **malizia uomo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 39Conversion 43Competition 33Returns 99Price range 64Avg price 70Brand share 0Review moat 92Quality gap 73
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****154.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****€14.37**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€4.11–€34.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+11.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****€35K**
€35K/yr · 70K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, malizia uomo is a €35K/yr Amazon Germany market (70K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **malizia uomo market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **€36K–€43K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#894**
- **Page quality**
- **0%**
- **Prime**
- **29%**
- **Sponsored**
- **18%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- Malizia66% - dambiro26% - Generisch7% - Malizia Uomo2%
## **Demand**
Weekly Amazon search volume, last 46 weeks — +11.3% search growth over the last 90 days.
2K2KBlack Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/de/kosmetik/malizia-uomo/trend)
## **Top malizia uomo search terms**
- **malizia uomo deo grün**23K/yr+13.8%4.7% conv. - **malizia**20K/yr+15.3%1.7% conv. - **malizia uomo**22K/yr+9.3%3.4% conv. - **malizia deo**6K/yr-7.5%1.7% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/malizia-uomo/search-terms)
## **Top malizia uomo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€3K20%€7K30%€10K40%€14K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vetyver Herren Deo Spray mit Duft von Vetiver 150 ml (6 Stück) by dambiro mit Zusatzartikel**dambiro**€25.21**4.6★81 rev](https://www.amazon.de/dp/B0F3B11KJ7) [2**Malizia Uomo Vetyver & dambiro men Set**Malizia**€23.82**4.4★27 rev](https://www.amazon.de/dp/B0FVY9GBBG) [3**MALIZIA uomo Vetyver Parfum Eau de Toilette 50ml EdT vapo**Malizia**€6.76**4.3★400 rev](https://www.amazon.de/dp/B004HIFO4S) [4**Malizia Uomo Parfum dIntesa Deodorant Spray 100 ml Eau de Toilette für Männer intensiver und langanhaltender Duft Frische für den ganzen Tag (Sound 3 Einheiten)**Malizia**€12.07**3.9★13 rev](https://www.amazon.de/dp/B0F79B223Q) [5**Set 12 MALIZIA Deodorante Uomo GOLD 150 Ml. Spray Körperpflege**Malizia**€31.52**4.3★61 rev](https://www.amazon.de/dp/B01LVZ43TV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Malizia Uomo Vetyver & dambiro men Set**Malizia**€23.82**27 rev9mo ago](https://www.amazon.de/dp/B0FVY9GBBG) [**Malizia Aqua Deodorant für Herren Spray 150 ml (3)**Malizia**€12.76**16 rev1y ago](https://www.amazon.de/dp/B0F7RLC529) [**Malizia Uomo Parfum dIntesa Deodorant Spray 100 ml Eau de Toilette für Männer intensiver und langanhaltender Duft Frische für den ganzen Tag (Sound 3 Einheiten)**Malizia**€12.07**13 rev1y ago](https://www.amazon.de/dp/B0F79B223Q) [**Malizia Uomo Parfum dIntesa Deodorant Spray 100 ml Eau de Toilette für Männer intensiver und langanhaltender Duft Frische für den ganzen Tag (Sound 1 Einheit)**Malizia**€4.11**23 rev1y ago](https://www.amazon.de/dp/B0F79RLYFG) [**Malizia Herren Parfüm dIntesa Vetyver Duschgel Shampoo 2 in 1 mit Aloe Vera 250 ml vitalisierend belebend reinigt Körper und Haare für den täglichen Gebrauch (3 Einheiten)**Malizia**€12.20**21 rev1y ago](https://www.amazon.de/dp/B0F6Z1KFXT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vetiver Herren-Deodorant Spray mit Duft von Vetiver 150 ml (3 Stück)**Generisch**€15.22**4.4★**▲ 197%**](https://www.amazon.de/dp/B0D8QBPHRM) [**Malizia Uomo Vetyver & dambiro men Set**Malizia**€23.82**4.4★**▲ 38%**](https://www.amazon.de/dp/B0FVY9GBBG) [**Malizia Uomo Parfum dIntesa Deodorant Spray 100 ml Eau de Toilette für Männer intensiver und langanhaltender Duft Frische für den ganzen Tag (Sound 3 Einheiten)**Malizia**€12.07**3.9★**▲ 37%**](https://www.amazon.de/dp/B0F79B223Q) [**Malizia Eau de Toilette Deodorant Red Musk 150ml**Malizia**€6.57**4.4★**▲ 32%**](https://www.amazon.de/dp/B001J78F5K) [**Set 12 MALIZIA Deodorante Uomo GOLD 150 Ml. Spray Körperpflege**Malizia**€31.52**4.3★**▲ 22%**](https://www.amazon.de/dp/B01LVZ43TV)
**~~View all trending →~~**
## **What buyers say about malizia uomo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**59%
*“Sehr schöner Duft”*
**Qualität insgesamt**13%
*“Super Produkt”*
**Lokal hergestellt**6%
*“Das beste italienische Deo”*
**Komfort insgesamt**6%
*“sehr angenehm”*
**Geschenk Zweck**6%
*“War ein Geschenk für meinen Vater”*
**Haltbarkeit**3%
*“Hält vor ein deo auch extrem lange”*
**Preis-Leistungs-Verhältnis**3%
*“Schönes set für den Preis”*
### **What buyers complain about **
**Geruch**50%
*“Schlechte Duftnote”*
**Gesamtgröße**33%
*“passt natürlich nicht hab trotzdem einen Abnehmer gefunden”*
### **Top return reasons **
**Geruch**67%
**Farbe**25%
**Haltbarkeit**8%
## **Common questions**
- **Is malizia uomo profitable to sell on Amazon Germany?**
- The niche generates €35K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the malizia uomo niche?**
- 4 brands and 22 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in malizia uomo?**
- Top complaints mined from reviews: Geruch, Gesamtgröße. The return rate is 0.1%.
- **What does it cost to enter the malizia uomo niche?**
- Listings span €4.11–€34.41; the average listing price is €14.37 (sweet spot $15–$100). The average incumbent carries 154 reviews — the moat a new listing must climb.
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