---
title: "Trend — make up - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/make-up/trend"
last_updated: "2026-07-21T06:35:44.267Z"
locale: en
meta:
  description: "make up shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "make up shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — make up - Flapen"
---

# **make up**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 15Conversion 40Competition 77Returns 99Price range 47Avg price 43Brand share 35Review moat 16Quality gap 57

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****€2.3M**

€2.3M/yr · 6.6M searches

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****€2.33–€26.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****€11.10**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****20,112.88**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-19.4%**

90-day search growth — must beat 0% to launch