---
title: "Make Up Mousse — €22K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/make-up-mousse"
last_updated: "2026-08-10T03:23:56.790Z"
locale: en
meta:
description: "Niche score 44/100 · €22K/yr market · 74K searches/yr · €9.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €22K/yr market · 74K searches/yr · €9.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Make Up Mousse — €22K/yr Amazon DE Niche (2026) - Flapen"
---
# **make up mousse**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 75Conversion 38Competition 40Returns 100Price range 43Avg price 31Brand share 0Review moat 33Quality gap 65
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+59.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****€3.04–€24.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,207.9**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****€9.72**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****€22K**
€22K/yr · 74K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, make up mousse is a €22K/yr Amazon Germany market (74K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **make up mousse market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **€39K–€49K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#255**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **38%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 99%
**Open market**
**0%**
- MAYBELLINE59% - Essence Cosmetics36% - M. Asam2% - Catrice Cosmetics2% - Egypt-Wonder1% - Open — no brand owns it (0%)
## **Top make up mousse search terms**
- **maybelline dream matte mousse**13K/yr+138.2%2.1% conv. - **mousse make up**12K/yr+35.3%4.1% conv. - **dream matte mousse**9K/yr+137.9%2.2% conv. - **make up mousse**13K/yr+24.4%3.0% conv. - **maybelline matte mousse**6K/yr+283.3%1.2% conv. - **essence mousse make up**9K/yr-2.7%6.5% conv. - **maybelline mousse make up**5K/yr+89.7%1.5% conv. - **dream matte mousse 20 cameo**4K/yr+3.7%1.8% conv. - **essence mousse make up 01**3K/yr-34.7%9.4% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/make-up-mousse/search-terms)
## **Top make up mousse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€1K10%€2K15%€3K20%€4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline Dream Matte Mousse Foundation 32 Golden 18ml**MAYBELLINE**€10.43**4.4★413 rev](https://www.amazon.de/dp/B0089AT39C) [2**essence NATURAL MATTE MOUSSE FOUNDATION 02 Warm Beige Mousse Make-up mattierend mittlere Deckkraft natürlich schöner Teint 16 g**Essence Cosmetics**€3.19**4.5★2,367 rev](https://www.amazon.de/dp/B0BQZ36ZDZ) [3**Maybelline Make-up-Finisher 18 ml**MAYBELLINE**€16.17**4.5★527 rev](https://www.amazon.de/dp/B00KLXFWWM) [4**Maybelline New York Grundierung dream matte mousse 32 Golden 3er Pack (3 x 18ml)**MAYBELLINE**€21.46**4.4★6,484 rev](https://www.amazon.de/dp/B08LQV97YF) [5**Maybelline New York Make Up Dream Matte Mousse Make-Up Mattierend Nr. 40 Fawn**MAYBELLINE**€5.62**4.5★3,022 rev](https://www.amazon.de/dp/B0013BE9C0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EGYPT-WONDER Makeup Mousse 4 in 1 Make-Up Foundation Primer Concealer Luftige Textur Natürlich mattes Finish angenehmes Tragegefühl Für alle Hauttypen 30ml**Egypt-Wonder**€24.18**453 rev1y ago](https://www.amazon.de/dp/B0DSQ17C78) [**Catrice Instant Perfecting Soft Mousse Make-up Nr. 010 Nude mattierend Expressergebnis natürlich für trockene Haut vegan ölfrei ohne Parfüm ohne Alkohol 1er Pack (15g)**Catrice Cosmetics**€5.14**226 rev2y ago](https://www.amazon.de/dp/B0D6CNB717) [**essence NATURAL MATTE MOUSSE FOUNDATION Nr. 15 Nude mattierend abdeckend Expressergebnis matt vegan ohne Parfüm ohne Alkohol ohne Konservierungsstoffe 1er Pack (16g)**Essence Cosmetics**€3.20**179 rev2y ago](https://www.amazon.de/dp/B0CWJZHCPX) [**essence NATURAL MATTE MOUSSE FOUNDATION 02 Warm Beige Mousse Make-up mattierend mittlere Deckkraft natürlich schöner Teint 16 g**Essence Cosmetics**€3.19**2,367 rev3y ago](https://www.amazon.de/dp/B0BQZ36ZDZ) [**essence NATURAL MATTE MOUSSE FOUNDATION Nr. 01 Nude mattierend abdeckend Expressergebnis matt vegan ölfrei ohne Parfüm ohne Alkohol 1er Pack (15g)**Essence Cosmetics**€3.27**2,367 rev3y ago](https://www.amazon.de/dp/B0BQZ2SH21)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maybelline Make-up-Finisher 18 ml**MAYBELLINE**€16.17**4.5★**▲ 71%**](https://www.amazon.de/dp/B00KLXFWWM) [**Maybelline New York Grundierung dream matte mousse 32 Golden 3er Pack (3 x 18ml)**MAYBELLINE**€21.46**4.4★**▲ 65%**](https://www.amazon.de/dp/B08LQV97YF) [**Maybelline Dream Matte Mousse Foundation 32 Golden 18ml**MAYBELLINE**€10.43**4.4★**▲ 64%**](https://www.amazon.de/dp/B0089AT39C) [**Gemey Maybelline Dream Mat Mousse Foundation 20 Bright Beige**MAYBELLINE**€21.00**4.7★**▲ 64%**](https://www.amazon.de/dp/B002QAA66A) [**Maybelline Make-up-Finisher 250 ml**MAYBELLINE**€10.12**4.3★**▲ 56%**](https://www.amazon.de/dp/B00X9X8AMK)
**~~View all trending →~~**
## **What buyers say about make up mousse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**22%
*“Super Produkt”*
**Abdeckung**15%
*“Superdeckend”*
**Einfache Anwendung**10%
*“Auftrag & Gefühl: Durch die mousse-artige Konsistenz lässt es sich perfekt mit den Fingern, einem Beauty-Schwamm oder Pinsel verteilen”*
**Weiches Gefühl**9%
*“fühlt sich super weich an”*
**Eignung für Mischhaut**9%
*“Sehr leicht auf der Haut”*
**Farbe**5%
*“Farbton passt sich perfekt an”*
**Preis-Leistungs-Verhältnis**5%
*“Für mich die beste Preis/Leistung”*
**Textur/Konsistenz – insgesamt**3%
*“Schöne Konsistenz”*
**beworben Vs Tatsächliches Produkt**3%
*“Produkt genau wie beschrieben”*
**Komfort insgesamt**2%
*“Sehr angenehm auf der Haut”*
### **What buyers complain about **
**Abdeckung**18%
*“Keine optimale Deckkraft”*
**Preis-Leistungs-Verhältnis**12%
*“Es ist so teuer”*
**Farbe**8%
*“Farbe ist etwas dunkler”*
**Falten**7%
*“Mit dem Make Up werden alle Poren und vor allem alle Falten erst sichtbar!!!”*
**Qualität insgesamt**4%
*“Ziemlich schlechte Qualität”*
**Eignung für trockene Haut**3%
*“Nicht unbedingt für Trockene Haut geeignet”*
**Hautgesundheit**3%
*“Spürt man nicht auf der Haut”*
**Hartes Gefühl**2%
*“Zu weich”*
**Feucht/Trocken**2%
*“Haut sieht sehr trocken aus”*
**Produktzustand**2%
*“Artikel wurde schon benutzt”*
### **Top return reasons **
**Abdeckung**29%
**Farbe**26%
**beworben Vs Tatsächliches Produkt**11%
**Hautgesundheit**11%
**Gesamtgröße**5%
**Helligkeit/Glanz/Glühen**5%
**Feucht/Trocken**5%
**Fleckenbeständigkeit**5%
**Eignung für trockene Haut**3%
## **Common questions**
- **Is make up mousse profitable to sell on Amazon Germany?**
- The niche generates €22K/yr across 21 tracked products. 90-day search growth is +59.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the make up mousse niche?**
- 5 brands and 66 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in make up mousse?**
- Top complaints mined from reviews: Abdeckung, Preis-Leistungs-Verhältnis, Farbe. The return rate is 0.1%.
- **What does it cost to enter the make up mousse niche?**
- Listings span €3.04–€24.18; the average listing price is €9.72 (sweet spot $15–$100). The average incumbent carries 3,208 reviews — the moat a new listing must climb.
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