---
title: "Loreal Metal Dx — €249K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/loreal-metal-dx"
last_updated: "2026-08-10T00:58:11.956Z"
locale: en
meta:
description: "Niche score 45/100 · €249K/yr market · 161K searches/yr · €20.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €249K/yr market · 161K searches/yr · €20.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Loreal Metal Dx — €249K/yr Amazon DE Niche (2026) - Flapen"
---
# **loreal metal dx**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 46Growth 18Conversion 77Competition 18Returns 99Price range 92Avg price 88Brand share 0Review moat 67Quality gap 30
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€14.15–€36.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****€20.35**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****802.82**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****€249K**
€249K/yr · 161K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, loreal metal dx is a €249K/yr Amazon Germany market (161K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **loreal metal dx market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€204K–€254K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#319**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- L'Oréal Professionnel Paris96% - L'Oreal Paris4%
## **Demand**
Weekly Amazon search volume, last 19 weeks — -13.5% search growth over the last 90 days.
9K7KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/kosmetik/loreal-metal-dx/trend)
## **Top loreal metal dx search terms**
- **loreal metal dx**40K/yr-21.6%6.5% conv. - **metal dx loreal**23K/yr-22.8%6.3% conv. - **metal dx maske**15K/yr+28.0%10.4% conv. - **metal dx**20K/yr-20.9%5.3% conv. - **loreal metal dx shampoo**7K/yr+96.0%6.1% conv. - **metal detox loreal**10K/yr-16.0%5.3% conv. - **loreal metal detox**11K/yr-34.0%4.1% conv. - **metal detox**7K/yr-14.5%3.3% conv. - **metal dx shampoo**6K/yr+41.9%7.3% conv. - **loreal metal dx maske**6K/yr-14.5%11.1% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/loreal-metal-dx/search-terms)
## **Top loreal metal dx products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€25K20%€50K30%€75K40%€99K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOréal Professionnel Haarmaske für alle Haartypen Anti-Haarbruch Feuchtigkeit Geschmeidigkeit & Glanz kraftvolles Haar frischer Duft mit Glicoamin Serie Expert Metal DX Maske 250ml**L'Oréal Professionnel Paris**€17.07**4.6★1,411 rev](https://www.amazon.de/dp/B09B1F9D9W) [2**LOréal Professionnel Haarmaske für alle Haartypen Anti-Haarbruch Feuchtigkeit. Geschmeidigkeit & Glanz kraftvolles Haar frischer Duft mit Glicoamin Serie Expert Metal DX Maske 150ml**L'Oréal Professionnel Paris**€14.15**4.6★108 rev](https://www.amazon.de/dp/B0DX2FH65Z) [3**LOréal Professionnel Haarshampoo für farbbehandeltes Haar Strahlende Farben & Glanz Serie Expert Metal DX Shampoo 500 ml**L'Oréal Professionnel Paris**€21.31**4.6★1,780 rev](https://www.amazon.de/dp/B0CXPBZVM3) [4**LOréal Professionnel Haarshampoo für farbbehandeltes Haar Strahlende Farben & Glanz Serie Expert Metal DX Shampoo 300 ml**L'Oréal Professionnel Paris**€15.85**4.6★1,780 rev](https://www.amazon.de/dp/B09B1FXGR3) [5**LOréal Professionnel Leave-In Creme für alle Haartypen Anti-Haarbruch Anti- Frizz Mit UV-Filter und Hitzeschutz Feuchtigkeitsspendend Serie Expert Metal DX High Protection Cream 100ml**L'Oréal Professionnel Paris**€19.96**4.5★279 rev](https://www.amazon.de/dp/B0C2736X8X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOréal Professionnel Paris Restrukturierende Maske für alle Haartypen reduzierte Bruchgefahr geschützte Farbe starkes und seidiges Haar Metal Detox 150 ml**L'Oréal Professionnel Paris**€18.02**165 rev1y ago](https://www.amazon.de/dp/B0DSG5MYDX) [**LOréal Professionnel Haarmaske für alle Haartypen Anti-Haarbruch Feuchtigkeit. Geschmeidigkeit & Glanz kraftvolles Haar frischer Duft mit Glicoamin Serie Expert Metal DX Maske 150ml**L'Oréal Professionnel Paris**€14.15**108 rev1y ago](https://www.amazon.de/dp/B0DX2FH65Z) [**LOréal Professionnel SE Metal Detox Shampoo**L'Oréal Professionnel Paris**€22.62**715 rev1y ago](https://www.amazon.de/dp/B0DB8DWB3N) [**LOréal Professionnel Haarshampoo für alle Haartypen beugt Haarbruch & Farbveränderungen vor mehr Glanz Serie Expert Metal DX Shampoo zum Nachfüllen Refill 500ml**L'Oréal Professionnel Paris**€20.89**1,780 rev1y ago](https://www.amazon.de/dp/B0DDPN8QYX) [**LOréal Professionnel Haarshampoo für farbbehandeltes Haar Strahlende Farben & Glanz Serie Expert Metal DX Shampoo 500 ml**L'Oréal Professionnel Paris**€21.31**1,780 rev2y ago](https://www.amazon.de/dp/B0CXPBZVM3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOréal Professionnel SE Metal Detox Shampoo**L'Oréal Professionnel Paris**€22.62**4.7★**▲ 130%**](https://www.amazon.de/dp/B0DB8DWB3N) [**LOréal Professionnel Haarshampoo für farbbehandeltes Haar Strahlende Farben & Glanz Serie Expert Metal DX Shampoo 500 ml**L'Oréal Professionnel Paris**€21.31**4.6★**▲ 44%**](https://www.amazon.de/dp/B0CXPBZVM3) [**LOréal Professionnel Haarmaske für alle Haartypen Anti-Haarbruch Feuchtigkeit. Geschmeidigkeit & Glanz kraftvolles Haar frischer Duft mit Glicoamin Serie Expert Metal DX Maske 150ml**L'Oréal Professionnel Paris**€14.15**4.6★**▲ 35%**](https://www.amazon.de/dp/B0DX2FH65Z) [**LOréal Professionnel Pre-Shampoo für alle Haartypen Anti- Haarbruch Für kräftigeres glänzenderes geschmeidigeres & weniger poröses Haar Serie Expert Metal DX Pre-Shampoo 250 ml**L'Oréal Professionnel Paris**€19.11**4.3★**▲ 35%**](https://www.amazon.de/dp/B0CXVYJF6B) [**LOréal Paris Loreal Serie Expert Metal DX Shampoo 1500 ml**L'Oreal Paris**€36.32**4.9★**▲ 25%**](https://www.amazon.de/dp/B0CNB9DSPS)
**~~View all trending →~~**
## **What buyers say about loreal metal dx**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Haarwachstum**21%
*“Super, für meine Haare”*
**Qualität insgesamt**18%
*“Super Produkt”*
**Eignung Glattes Haar**12%
*“Super für die haare”*
**Weiches Gefühl**12%
*“geschmeidig”*
**Haarstyling**10%
*“Beste Haarmaske”*
**Eignung für lockiges Haar**6%
*“Tolles Shampoo für blondiertes Haar”*
**Geruch**6%
*“toller geruch”*
**Eignung für gefärbtes Haar**2%
*“Meine Dunkelblonden Haare sehen richtig gesund aus”*
**Farbe**2%
*“seit ich die Kur unter Shampoo benutze, ist meine Farbe viel schöner und die Haare fühlt sich insgesamt viel gesünder und glänzender an”*
**Einfache Reinigung**2%
*“Sehr ergiebig”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**38%
*“Es lohnt sich nicht”*
**Haarverwandt**19%
*“Hatte bei der Haarwäsche starken Haarverlust/Haarbruch, die Haare sind nach der Einwirkzeit und dem Spülen sehr hell und sehr geschädigt”*
**Geruch**19%
*“Schlechter Geruch”*
**Qualität insgesamt**13%
*“Produkt sehr schlecht glaube nicht das es original ist Es soll reparieren”*
**Eignung für gefärbtes Haar**6%
*“Vorsicht bei blond gefärbten Haaren”*
### **Top return reasons **
**Eignung für kurzes Haar**25%
**Haarverwandt**13%
**Eignung Glattes Haar**13%
**Qualität insgesamt**13%
**Produktzustand**13%
**Hartes Gefühl**6%
**Geruch**6%
**Eignung für langes Haar**6%
**Ölig/fettig**6%
## **Common questions**
- **Is loreal metal dx profitable to sell on Amazon Germany?**
- The niche generates €249K/yr across 11 tracked products. 90-day search growth is -13.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the loreal metal dx niche?**
- 2 brands and 47 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in loreal metal dx?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Haarverwandt, Geruch. The return rate is 0.1%.
- **What does it cost to enter the loreal metal dx niche?**
- Listings span €14.15–€36.32; the average listing price is €20.35 (sweet spot $15–$100). The average incumbent carries 803 reviews — the moat a new listing must climb.
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