---
title: "Locken — €900K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/locken"
last_updated: "2026-08-10T00:50:28.236Z"
locale: en
meta:
description: "Niche score 51/100 · €900K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €900K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Locken — €900K/yr Amazon DE Niche (2026) - Flapen"
---
# **locken**
**Worth a look**
Shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 76Growth 18Conversion 49Competition 42Returns 97Price range 72Avg price 50Brand share 0Review moat 86Quality gap 60
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****276.42**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Great****€900K**
€900K/yr · 1.9M searches
**Price range**
**Good****€6.78–€35.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****€12.00**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-14.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, locken is a €900K/yr Amazon Germany market (1.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **locken market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€960K–€1.2M**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**0%**
- Bali Curls by Hank Ge92% - YANIBEST5% - WINOK1% - Fabiha1%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -14.7% search growth over the last 90 days.
40K30KPrime Day '25Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/de/kosmetik/locken/trend)
## **Top locken search terms**
- **bali curls**771K/yr-14.3%6.1% conv. - **locken**321K/yr-14.9%0.4% conv. - **bali curls für locken**165K/yr-23.3%7.3% conv. - **locken produkte**121K/yr-2.5%1.1% conv. - **curly hair**76K/yr-2.9%0.9% conv. - **curly hair product**82K/yr-21.0%1.0% conv. - **bali curls set**58K/yr-37.4%5.3% conv. - **pflege für lockiges haar**29K/yr+2.2%0.2% conv. - **locken pflege**31K/yr-10.1%1.1% conv. - **curl**31K/yr-10.7%0.8% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/locken/search-terms)
## **Top locken products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€90K20%€180K30%€270K40%€360K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BALI CURLS Set Curl Defining Gel (150 ml) Hydrating Curl Cream (150 ml) & Bonding Oil (30 ml) Pflegeset für definierte glänzende & gepflegte Locken**Bali Curls by Hank Ge**€20.77**4.5★280 rev](https://www.amazon.de/dp/B0FX4JQ8CH) [2**BALI CURLS Curl Travel Kit 5er Set Reisegrößen für definierte gesunde Locken Shampoo Conditioner Curl Cream Defining Gel & Foam Kompaktes Pflegeset für Reisen Gym & unterwegs**Bali Curls by Hank Ge**€16.32**3.9★87 rev](https://www.amazon.de/dp/B0G66613MW) [3**BALI CURLS Curl Defining Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben**Bali Curls by Hank Ge**€15.38**4.6★270 rev](https://www.amazon.de/dp/B0FX2ZHBW1) [4**BALI CURLS Hydrating Curl Cream Feuchtigkeitsspendende Lockencreme Sheabutter Kokosöl & Ylang-Ylang Locken Creme für geschmeidige & definierte Curls Vegane Lockenpflege für Naturlocken 150ml**Bali Curls by Hank Ge**€8.17**4.6★508 rev](https://www.amazon.de/dp/B0DRDD2JCR) [5**BALI CURLS Curl Defining Gel Definierendes Locken Gel mit Leinsamen- und Ylang-Ylang-Extrakt Veganes Lockengel für geschmeidige und definierte Curls Lockenpflege für Naturlocken 150ml**Bali Curls by Hank Ge**€8.07**4.5★630 rev](https://www.amazon.de/dp/B0DRDGNNJ9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BALI CURLS Curl Defining Limited Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben**Bali Curls by Hank Ge**€17.05**19 rev3mo ago](https://www.amazon.de/dp/B0GV1KPQSV) [**BALI CURLS Styling Heroes Bundle 4-teilige Stylingroutine für definierte geschmeidige & lebendige Locken Curl Cream Volume Foam Defining Gel & Bonding Oil**Bali Curls by Hank Ge**€35.87**32 rev5mo ago](https://www.amazon.de/dp/B0GL8WQRX4) [**BALI CURLS Curl Travel Kit 5er Set Reisegrößen für definierte gesunde Locken Shampoo Conditioner Curl Cream Defining Gel & Foam Kompaktes Pflegeset für Reisen Gym & unterwegs**Bali Curls by Hank Ge**€16.32**87 rev7mo ago](https://www.amazon.de/dp/B0G66613MW) [**BALI CURLS Set Curl Defining Gel (150 ml) Hydrating Curl Cream (150 ml) & Bonding Oil (30 ml) Pflegeset für definierte glänzende & gepflegte Locken**Bali Curls by Hank Ge**€20.77**280 rev8mo ago](https://www.amazon.de/dp/B0FX4JQ8CH) [**BALI CURLS Curl Defining Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben**Bali Curls by Hank Ge**€15.38**270 rev8mo ago](https://www.amazon.de/dp/B0FX2ZHBW1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BALI CURLS Curl Defining Limited Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben**Bali Curls by Hank Ge**€17.05**4.5★**▲ 287%**](https://www.amazon.de/dp/B0GV1KPQSV) [**YANIBEST Satin Seide Haube für schlafende Frauen Double Layer Hair Bonnet mit elastischem Bindeband für lockiges Naturhaar**YANIBEST**€12.48**4.1★**▲ 197%**](https://www.amazon.de/dp/B0FJM2YYGT) [**BALI CURLS Styling Heroes Bundle 4-teilige Stylingroutine für definierte geschmeidige & lebendige Locken Curl Cream Volume Foam Defining Gel & Bonding Oil**Bali Curls by Hank Ge**€35.87**4.4★**▲ 123%**](https://www.amazon.de/dp/B0GL8WQRX4) [**BALI CURLS Curl Travel Kit 5er Set Reisegrößen für definierte gesunde Locken Shampoo Conditioner Curl Cream Defining Gel & Foam Kompaktes Pflegeset für Reisen Gym & unterwegs**Bali Curls by Hank Ge**€16.32**3.9★**▲ 100%**](https://www.amazon.de/dp/B0G66613MW) [**BALI CURLS Set Curl Defining Gel (150 ml) Hydrating Curl Cream (150 ml) & Bonding Oil (30 ml) Pflegeset für definierte glänzende & gepflegte Locken**Bali Curls by Hank Ge**€20.77**4.5★**▲ 87%**](https://www.amazon.de/dp/B0FX4JQ8CH)
**~~View all trending →~~**
## **What buyers say about locken**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**23%
*“Super Produkte”*
**Eignung für lockiges Haar**22%
*“Anti-Frizz Lotion”*
**Geruch**9%
*“schöner Duft”*
**Haarstyling**9%
*“der Hairstyle hat ein super Ergebnis.”*
**Weiches Gefühl**4%
*“Definiert und weich”*
**Preis-Leistungs-Verhältnis**3%
*“Super Preis-Leistung”*
**beworben Vs Tatsächliches Produkt**2%
*“Hält, was es verspricht”*
**Feucht/Trocken**2%
*“Ich finde die hydrating cream und das gel ziemlich gut”*
**Eignung Glattes Haar**2%
*“Habe dünne Haare, funktioniert super”*
**Haarwachstum**1%
*“Super Mittel für Locken”*
### **What buyers complain about **
**Eignung für lockiges Haar**8%
*“Funktioniert bei meinen Locken nicht”*
**Preis-Leistungs-Verhältnis**7%
*“einzeln sind sie teurer”*
**Geruch**6%
*“Abscheulicher Geruch nach Chemie”*
**Feucht/Trocken**6%
*“irgendwie trocken”*
**Gesamtgröße**6%
*“Die Flaschen sind unfassbar klein”*
**Eignung für kurzes Haar**6%
*“Nicht für kürzerer Haare geeignet”*
**Haftung/Klebrigkeit**5%
*“Das Produkt verklebt die Haare extrem”*
**Haarverwandt**5%
*“Verklebt die Haare”*
**Ölig/fettig**4%
*“Ekliges Zeug schwimmt in Öl”*
**beworben Vs Tatsächliches Produkt**4%
*“Mein Paket beinhaltet nicht alles was angegeben ist”*
### **Top return reasons **
**Gesamtgröße**13%
**Funktionalität insgesamt**10%
**Auslaufsicher**10%
**Eignung für kurzes Haar**8%
**beworben Vs Tatsächliches Produkt**7%
**Geruch**5%
**Produktzustand**5%
**Ölig/fettig**4%
**Qualität insgesamt**4%
**Haarverwandt**2%
## **Common questions**
- **Is locken profitable to sell on Amazon Germany?**
- The niche generates €900K/yr across 19 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the locken niche?**
- 4 brands and 15 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in locken?**
- Top complaints mined from reviews: Eignung für lockiges Haar, Preis-Leistungs-Verhältnis, Geruch. The return rate is 0.5%.
- **When does demand for locken peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the locken niche?**
- Listings span €6.78–€35.87; the average listing price is €12.00 (sweet spot $15–$100). The average incumbent carries 276 reviews — the moat a new listing must climb.
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