---
title: "Trend — lippenstift - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/lippenstift/trend"
last_updated: "2026-08-10T02:14:17.188Z"
locale: en
meta:
  description: "Niche score 50/100 · €171K/yr market · 1.2M searches/yr · €6.97 avg price. Soft demand (-20.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · €171K/yr market · 1.2M searches/yr · €6.97 avg price. Soft demand (-20.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — lippenstift - Flapen"
---

# **lippenstift**

**Worth a look**

Shows low returns (0.6%), but soft demand (-20.2% this quarter) keeps it on the watch list.

Market size 35Growth 15Conversion 25Competition 86Returns 97Price range 24Avg price 19Brand share 69Review moat 21Quality gap 76

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****€171K**

€171K/yr · 1.2M searches

**Conversion**

**Bad****2.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****€2.38–€18.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****10,639.98**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****€6.97**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-20.2%**

90-day search growth — must beat 0% to launch

## Trend