---
title: "Lippenstift — €171K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/lippenstift"
last_updated: "2026-08-10T00:52:01.182Z"
locale: en
meta:
description: "Niche score 50/100 · €171K/yr market · 1.2M searches/yr · €6.97 avg price. Soft demand (-20.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €171K/yr market · 1.2M searches/yr · €6.97 avg price. Soft demand (-20.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lippenstift — €171K/yr Amazon DE Niche (2026) - Flapen"
---
# **lippenstift**
**Worth a look**
Shows low returns (0.6%), but soft demand (-20.2% this quarter) keeps it on the watch list.
Market size 35Growth 15Conversion 25Competition 86Returns 97Price range 24Avg price 19Brand share 69Review moat 21Quality gap 76
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€171K**
€171K/yr · 1.2M searches
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****€2.38–€18.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****10,639.98**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****€6.97**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-20.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, lippenstift is a €171K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lippenstift market data**
- **Units sold / yr**
- **25K–30K**
- avg 100–250/product
- **Revenue / yr**
- **€174K–€209K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **86%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**127**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 66%
**Open market**
**29%**
- Kiko Milano23% - MAYBELLINE16% - Essence Cosmetics9% - Manhattan8% - Oulac8% - L'Oreal Paris7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/de/kosmetik/lippenstift/trend)
## **Top lippenstift search terms**
- **lippenstift**502K/yr-19.5%1.3% conv. - **lippenstift 24 stunden halt**189K/yr-17.5%1.3% conv. - **lipstick**88K/yr-2.5%0.6% conv. - **lippen**79K/yr-32.0%0.2% conv. - **lippenstift set**46K/yr-8.8%0.5% conv. - **manhattan lippenstift**34K/yr-21.6%0.9% conv. - **lip**33K/yr-15.7%0.1% conv. - **lippenstifte**36K/yr-45.1%0.5% conv. - **lippenstift rot**35K/yr-44.9%4.1% conv. - **lippenstift rosa**22K/yr-7.2%1.7% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/lippenstift/search-terms)
## **Top lippenstift products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€5K6%€10K9%€15K12%€20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KIKO Milano Smart Fusion Lipstick 405 Reichhaltiger Nährstoffspendender Lippenstift Mit Strahlendem Finish**Kiko Milano**€3.87**4.4★12,790 rev](https://www.amazon.de/dp/B0DB8RKMF4) [2**Manhattan Lasting Perfection Satin Lipstick 740 Doll Me Up Lippenstift für intensive langanhaltende Farbe und feuchtigkeitsspendende Pflege**Manhattan**€3.15**4.3★683 rev](https://www.amazon.de/dp/B0CVS5XLXD) [3**KIKO Milano Smart Fusion Lipstick 416 Reichhaltiger Nährstoffspendender Lippenstift Mit Strahlendem Finish**Kiko Milano**€4.25**4.4★12,790 rev](https://www.amazon.de/dp/B0DGQS697M) [4**Clinique Almost Lipstick Black Honey | Nicht ganz Lippenstift nicht ganz Gloss Textur eines getönten Lippenbalsams | Durchscheinend & ultraleicht**Clinique**€14.21**4.5★16,933 rev](https://www.amazon.de/dp/B0032RMX3U) [5**Maybelline New York flüssiger Lippenstift Liquid Lipstick mit 16 Stunden Halt und glänzendem Finish Super Stay Vinyl Ink Nr. 35 Cheeky 4 2 ml**MAYBELLINE**€6.90**4.4★30,459 rev](https://www.amazon.de/dp/B09NQG78ND)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12 PCS Matte Lipstick & Lip Liner Set Long Lasting Waterproof Nude Lipsticks with Matching Lipliner Smooth Creamy Texture Non-Fading Lip Makeup Gift Set (Set B)**HQDA**€8.31**52 rev11mo ago](https://www.amazon.de/dp/B0FM7SLCKF) [**LANGMANNI 12 Farben Samt-Matte Lippenstift Set | Natürliche bis Intensive Nuancen Hochpigmentiert & Nicht Austrocknend Cremige Lippenstifte mit Schräger Spitze in Premium-Geschenkbox für Frauen**LANGMANNI**€8.28**45 rev1y ago](https://www.amazon.de/dp/B0FF4QBYKK) [**Clinique Pop Longwear Lipstick | Hochpigmentierter Lippenstift mit Satin- Matt- und Glanz-Finish | intensiv + 8-h-Halt**Clinique**€13.78**3,476 rev1y ago](https://www.amazon.de/dp/B0CVB99N37) [**KIKO Milano Smart Fusion Lipstick 416 Reichhaltiger Nährstoffspendender Lippenstift Mit Strahlendem Finish**Kiko Milano**€4.25**12,790 rev1y ago](https://www.amazon.de/dp/B0DGQS697M) [**KIKO Milano Smart Fusion Lipstick 405 Reichhaltiger Nährstoffspendender Lippenstift Mit Strahlendem Finish**Kiko Milano**€3.87**12,790 rev1y ago](https://www.amazon.de/dp/B0DB8RKMF4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**essence THE slim STICK Lippenstift Nr. 104 Pink langanhaltend pflegend Expressergebnis farbintensiv matt vegan ohne Parfüm ohne Alkohol ohne Parabene 1er Pack (1.7g)**Essence Cosmetics**€2.38**4.5★**▲ 193%**](https://www.amazon.de/dp/B0CQKHPPJZ) [**Maybelline New York Lippenstift Super Stay 24H Flüssig und langanhaltend Nr. 640 Nude Pink 5g**MAYBELLINE**€7.25**4.5★**▲ 161%**](https://www.amazon.de/dp/B004GX9P2Q) [**KIKO Milano Smart Fusion Lipstick 405 Reichhaltiger Nährstoffspendender Lippenstift Mit Strahlendem Finish**Kiko Milano**€3.87**4.4★**▲ 113%**](https://www.amazon.de/dp/B0DB8RKMF4) [**12 PCS Matte Lipstick & Lip Liner Set Long Lasting Waterproof Nude Lipsticks with Matching Lipliner Smooth Creamy Texture Non-Fading Lip Makeup Gift Set (Set B)**HQDA**€8.31**4.0★**▲ 106%**](https://www.amazon.de/dp/B0FM7SLCKF) [**Maybelline New York Super Stay Matte Ink Pinks Lippenstift für 16H Halt Mattes Finish Kussecht & Wischfest ohne Abfärben Hochpigmentierte Farbe Nuance: 140 Soloist 5ml**MAYBELLINE**€7.35**4.5★**▲ 98%**](https://www.amazon.de/dp/B07VJR1RKV)
**~~View all trending →~~**
## **What buyers say about lippenstift**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**40%
*“Ziemlich pink”*
**Qualität insgesamt**10%
*“Super Qualität”*
**Weiches Gefühl**7%
*“Soft cremiges Gefühl und schöne Farbe”*
**Haltbarkeit**5%
*“Super Stay”*
**Einfache Anwendung**4%
*“Man kann ihn dezent auftupfen für einen soften Look oder etwas intensiver auftragen, wenn es auffälliger sein soll”*
**Komfort insgesamt**3%
*“Angenehm auf den Lippen”*
**Geruch**3%
*“Er riecht leicht nach Rose”*
**Textur/Konsistenz – insgesamt**3%
*“Dieser Lippenstift hat eine ganz besondere Textur”*
**Preis-Leistungs-Verhältnis**3%
*“Preis super”*
**Feucht/Trocken**2%
*“Der Lippenstift ist feuchtigkeitsspendent”*
### **What buyers complain about **
**Farbe**31%
*“Bei mir wird es eher dezent rostrot als pink”*
**Haltbarkeit**11%
*“Keine All-Day Haltbarkeit”*
**Feucht/Trocken**8%
*“meine Lippen wirken trocken.”*
**beworben Vs Tatsächliches Produkt**5%
*“Farbe anders als abgebildet”*
**Geruch**5%
*“Stinkt nach billiger Chemie”*
**Qualität insgesamt**4%
*“Schlecht qualità”*
**Benutzerfreundlichkeit**2%
*“Konnte ihn also nicht einmal richtig öffnen”*
**Preis-Leistungs-Verhältnis**2%
*“Dafür gibt es günstigere”*
**Abdeckung**2%
*“Deckt sehr stark”*
**Helligkeit/Glanz/Glühen**2%
*“schade kein Glanz”*
### **Top return reasons **
**Farbe**60%
**beworben Vs Tatsächliches Produkt**7%
**Produktzustand**6%
**Feucht/Trocken**4%
**Qualität insgesamt**3%
**Funktionalität insgesamt**3%
**Geruch**2%
**Haltbarkeit**2%
**Haftung/Klebrigkeit**2%
**Gesamtgröße**2%
## **Common questions**
- **Is lippenstift profitable to sell on Amazon Germany?**
- The niche generates €171K/yr across 58 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the lippenstift niche?**
- 20 brands and 127 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in lippenstift?**
- Top complaints mined from reviews: Farbe, Haltbarkeit, Feucht/Trocken. The return rate is 0.6%.
- **When does demand for lippenstift peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the lippenstift niche?**
- Listings span €2.38–€18.95; the average listing price is €6.97 (sweet spot $15–$100). The average incumbent carries 10,640 reviews — the moat a new listing must climb.
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