---
title: "Lippenpflege Mit Farbe — €79K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/lippenpflege-mit-farbe"
last_updated: "2026-08-10T00:40:43.634Z"
locale: en
meta:
description: "Niche score 41/100 · €79K/yr market · 341K searches/yr · €11.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €79K/yr market · 341K searches/yr · €11.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lippenpflege Mit Farbe — €79K/yr Amazon DE Niche (2026) - Flapen"
---
# **lippenpflege mit farbe**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 12Conversion 25Competition 75Returns 98Price range 66Avg price 48Brand share 4Review moat 25Quality gap 55
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****€2.39–€39.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****€11.72**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,025.3**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****€79K**
€79K/yr · 341K searches
**Growth**
**Bad****-26.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, lippenpflege mit farbe is a €79K/yr Amazon Germany market (341K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lippenpflege mit farbe market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **€70K–€94K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#106**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 69%
**Open market**
**1%**
- Kiko Milano86% - Burt's Bees9% - Labello2% - Occulto1% - Kneipp1% - Artdeco1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -26.4% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/de/kosmetik/lippenpflege-mit-farbe/trend)
## **Top lippenpflege mit farbe search terms**
- **kiko lippenstift**113K/yr-28.6%1.4% conv. - **kiko set**56K/yr-21.6%1.1% conv. - **kiko milano set**28K/yr-13.9%1.2% conv. - **lippenpflege mit farbe**24K/yr-37.2%2.0% conv. - **burts bees tinted lip balm**13K/yr-23.0%4.5% conv. - **tinted lip balm**13K/yr-26.9%1.3% conv. - **kiko milano lippenstift**20K/yr-32.2%1.4% conv. - **kiko lipstick**14K/yr-28.2%0.9% conv. - **kiko make up**12K/yr-33.1%0.4% conv. - **milano**10K/yr-20.9%0.0% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/lippenpflege-mit-farbe/search-terms)
## **Top lippenpflege mit farbe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€2K6%€5K9%€7K12%€9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KIKO Milano Smart Fusion Lipstick 405 Reichhaltiger Nährstoffspendender Lippenstift Mit Strahlendem Finish**Kiko Milano**€3.87**4.4★12,790 rev](https://www.amazon.de/dp/B0DB8RKMF4) [2**KIKO Milano Coloured Balm 06 | Farbiger Lippenbalsam Mit Feuchtigkeitsspendender Wirkung Und Angenehm Fruchtigem Aroma**Kiko Milano**€5.49**4.6★5,338 rev](https://www.amazon.de/dp/B0B1MFPL8N) [3**KIKO Milano Unlimited Stylo 03 | Creme-Lippenstift Mit Langem Halt Bis Zu 10 Stunden**Kiko Milano**€8.39**4.3★3,044 rev](https://www.amazon.de/dp/B0BHDZJW1Q) [4**KIKO Milano Unlimited Double Touch 120 Lippen-Set Mit 3 Flüssig-Lippenstiften Mit 2 Schritten**Kiko Milano**€8.97**4.4★11,589 rev](https://www.amazon.de/dp/B0D35YXWZ4) [5**KIKO Milano Threads Of Time Lip To Cheek Make Up Kit Make-Up-Geschenkset: 2-In-1-Lippenstift Und Lipgloss Flüssig-Blush Und Puder-Blush**Kiko Milano**€25.98**4.6★55 rev](https://www.amazon.de/dp/B0GFNDD8MV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KIKO Milano Glossy Lip Set Mini Lippen-Set: 3 Feuchtigkeitsspendende Mini-Lipglosse Mit 3D-Volumeneffekt**Kiko Milano**€16.56**116 rev3mo ago](https://www.amazon.de/dp/B0GYZ6FLL3) [**KIKO Milano Threads Of Time Lip To Cheek Make Up Kit Make-Up-Geschenkset: 2-In-1-Lippenstift Und Lipgloss Flüssig-Blush Und Puder-Blush**Kiko Milano**€25.98**55 rev5mo ago](https://www.amazon.de/dp/B0GFNDD8MV) [**KIKO Milano Threads Of Time Glass Glow Icons Make Up Kit Make-Up-Geschenkset: Highlighter-Stick Augenbrauenwachs Und Lipgloss-Stick**Kiko Milano**€27.71**4 rev5mo ago](https://www.amazon.de/dp/B0GL26H8L9) [**KIKO Milano One Magic Touch Lip Stylo 06 Feuchtigkeitsspendender Halbmatter Lippenstift Mit Einhand-Schiebeöffnung**Kiko Milano**€13.79**214 rev9mo ago](https://www.amazon.de/dp/B0FVG3LVGZ) [**KIKO Milano Snow-Kissed Holiday Timeless Look Makeup Gift Set Make-Up-Geschenkset: Volumen-Mascara Eyeliner Lidschattenpalette Lipgloss Und Lippenstift**Kiko Milano**€39.42**126 rev10mo ago](https://www.amazon.de/dp/B0FN8B42RK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KIKO Milano Glossy Lip Set Mini Lippen-Set: 3 Feuchtigkeitsspendende Mini-Lipglosse Mit 3D-Volumeneffekt**Kiko Milano**€16.56**4.0★**▲ 386%**](https://www.amazon.de/dp/B0GYZ6FLL3) [**KIKO Milano Threads Of Time Glass Glow Icons Make Up Kit Make-Up-Geschenkset: Highlighter-Stick Augenbrauenwachs Und Lipgloss-Stick**Kiko Milano**€27.71**5.0★**▲ 295%**](https://www.amazon.de/dp/B0GL26H8L9) [**KIKO Milano Unlimited Double Touch 120 Lippen-Set Mit 3 Flüssig-Lippenstiften Mit 2 Schritten**Kiko Milano**€8.97**4.4★**▲ 205%**](https://www.amazon.de/dp/B0D35YXWZ4) [**KIKO Milano Threads Of Time Lip To Cheek Make Up Kit Make-Up-Geschenkset: 2-In-1-Lippenstift Und Lipgloss Flüssig-Blush Und Puder-Blush**Kiko Milano**€25.98**4.6★**▲ 152%**](https://www.amazon.de/dp/B0GFNDD8MV) [**KIKO Milano Snow-Kissed Holiday Secret Santa Mini Make Up Gift Set Make-Up-Geschenkset: Volumen-Mascara Kajalstift Und Flüssig-Highlighter Im Miniformat**Kiko Milano**€15.51**4.6★**▲ 27%**](https://www.amazon.de/dp/B0FN8GBBDW)
**~~View all trending →~~**
## **What buyers say about lippenpflege mit farbe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**34%
*“Ziemlich pink”*
**Qualität insgesamt**12%
*“Super Produkt”*
**Weiches Gefühl**8%
*“Dezent✨ Soooo soft und schön🤩”*
**Komfort insgesamt**5%
*“Sehr angenehm auf den Lippen”*
**Textur/Konsistenz – insgesamt**4%
*“Deckt super leichte Textur”*
**Geruch**3%
*“Riecht gut”*
**Preis-Leistungs-Verhältnis**3%
*“Super schönes Set zu gutem Preis-Leistungs-Verhältnis”*
**Helligkeit/Glanz/Glühen**3%
*“Glitzert stark”*
**beworben Vs Tatsächliches Produkt**3%
*“A+ Genau was ich wollte”*
**Feucht/Trocken**2%
*“Super Foundation, für trockene geeignet”*
### **What buyers complain about **
**Farbe**22%
*“Sehr wenig pigmentiert”*
**Haltbarkeit**10%
*“hält überhaupt nicht”*
**Feucht/Trocken**6%
*“Austrocknung”*
**Geruch**6%
*“Riecht unangenehm”*
**Gesamtgröße**5%
*“Fällt leider zu klein aus”*
**Preis-Leistungs-Verhältnis**4%
*“Geldverschwendung”*
**beworben Vs Tatsächliches Produkt**3%
*“Hält nicht was er verspricht”*
**Produktzustand**2%
*“Und das Produkt sieht aus, als wäre es bereits benutzt worden”*
**Funktionalität insgesamt**2%
*“Bei mir unwirksam”*
**Hartes Gefühl**2%
*“Enttäuschend, überhaupt nicht geschmeidig”*
### **Top return reasons **
**Farbe**57%
**Gesamtgröße**10%
**Qualität insgesamt**6%
**beworben Vs Tatsächliches Produkt**5%
**Produktzustand**5%
**Funktionalität insgesamt**4%
**Feucht/Trocken**4%
**Defekt Material/Teile**2%
**Fleckenbeständigkeit**1%
**Helligkeit/Glanz/Glühen**1%
## **Common questions**
- **Is lippenpflege mit farbe profitable to sell on Amazon Germany?**
- The niche generates €79K/yr across 53 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -26.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the lippenpflege mit farbe niche?**
- 7 brands and 71 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in lippenpflege mit farbe?**
- Top complaints mined from reviews: Farbe, Haltbarkeit, Feucht/Trocken. The return rate is 0.4%.
- **When does demand for lippenpflege mit farbe peak?**
- Demand peaks in Oct–Nov; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the lippenpflege mit farbe niche?**
- Listings span €2.39–€39.42; the average listing price is €11.72 (sweet spot $15–$100). The average incumbent carries 4,025 reviews — the moat a new listing must climb.
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