---
title: "Search terms — lipgloss - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/lipgloss/search-terms"
last_updated: "2026-08-10T06:48:56.177Z"
locale: en
meta:
  description: "Niche score 41/100 · €435K/yr market · 5.1M searches/yr · €3.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · €435K/yr market · 5.1M searches/yr · €3.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — lipgloss - Flapen"
---

# **lipgloss**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 57Growth 14Conversion 27Competition 77Returns 99Price range 0Avg price 11Brand share 0Review moat 50Quality gap 33

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Market size**

**Good****€435K**

€435K/yr · 5.1M searches

**Review moat**

**Okay****1,503.14**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-22.2%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****€3.96**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****€0.97–€12.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms