---
title: "Lipgloss — €435K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/lipgloss"
last_updated: "2026-08-10T00:51:20.172Z"
locale: en
meta:
description: "Niche score 41/100 · €435K/yr market · 5.1M searches/yr · €3.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €435K/yr market · 5.1M searches/yr · €3.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lipgloss — €435K/yr Amazon DE Niche (2026) - Flapen"
---
# **lipgloss**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 57Growth 14Conversion 27Competition 77Returns 99Price range 0Avg price 11Brand share 0Review moat 50Quality gap 33
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Market size**
**Good****€435K**
€435K/yr · 5.1M searches
**Review moat**
**Okay****1,503.14**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-22.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****€3.96**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****€0.97–€12.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, lipgloss is a €435K/yr Amazon Germany market (5.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–Dec. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lipgloss market data**
- **Units sold / yr**
- **100K–125K**
- avg 750–1,000/product
- **Revenue / yr**
- **€396K–€495K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **88%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**3 **▼falling
**Sellers**
**124**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 76%
**Open market**
**0%**
- Essence Cosmetics97% - Kiko Milano2% - Generisch1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.2% search growth over the last 90 days.
150K100KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/de/kosmetik/lipgloss/trend)
## **Top lipgloss search terms**
- **essence**1.8M/yr-19.7%0.8% conv. - **juicy bomb**1.3M/yr-20.0%2.5% conv. - **lipgloss**486K/yr-15.4%0.9% conv. - **essence juicy bomb**274K/yr-20.0%2.6% conv. - **essence limited edition**292K/yr-29.4%1.0% conv. - **juicy bomb limited edition 2026**96K/yr+73.4%3.6% conv. - **essence lipgloss**86K/yr-30.9%1.2% conv. - **lip gloss**74K/yr-14.2%0.5% conv. - **schminke essence**86K/yr-23.4%0.3% conv. - **essence make up**54K/yr-13.7%0.1% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/lipgloss/search-terms)
## **Top lipgloss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€17K8%€35K12%€52K16%€70K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**essence Disney THE LITTLE MERMAID JUICY BOMB shiny lipgloss crew 10ml**Essence Cosmetics**€6.73**4.7★124 rev](https://www.amazon.de/dp/B0GP9VR8CS) [2**essence DULCE de leche BOMB shiny lipgloss Nr. 01 Nude glänzend 10ml**Essence Cosmetics**€1.06**4.8★75 rev](https://www.amazon.de/dp/B0GPQCV2KJ) [3**essence SAY IT WITH JUICY YOURE WOW juicy bomb shiny lipgloss Nr. 04 10ml**Essence Cosmetics**€1.26**4.8★33 rev](https://www.amazon.de/dp/B0GX753NZT) [4**essence JUICY BOMB shiny lipgloss set Nr. 03 glänzend natürlich 1pcs**Essence Cosmetics**€5.35**4.4★7 rev](https://www.amazon.de/dp/B0GRH452GB) [5**essence JUICY BOMB shiny lipgloss set 02**Essence Cosmetics**€6.68**4.7★1,094 rev](https://www.amazon.de/dp/B0DGQSX5PG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**essence SAY IT WITH JUICY YOURE WOW juicy bomb shiny lipgloss Nr. 04 10ml**Essence Cosmetics**€1.26**33 rev2mo ago](https://www.amazon.de/dp/B0GX753NZT) [**essence SAY IT WITH JUICY LITTLE SUNSHINE juicy bomb shiny Nr. 05 10ml**Essence Cosmetics**€1.24**18 rev2mo ago](https://www.amazon.de/dp/B0GX74XLZS) [**essence JUICY BOMB body mist Nr. 05 Transparent vegan Eau de Toilette 100ml**Essence Cosmetics**€3.22**20 rev3mo ago](https://www.amazon.de/dp/B0GWFV1ZFY) [**essence THE game EDIT lipgloss Nr. 01 Pink glänzend natürlich 13ml**Essence Cosmetics**€2.46**18 rev3mo ago](https://www.amazon.de/dp/B0GRHN1Y7K) [**essence THE game EDIT lip balm Nr. 01 Pink regenerierend glättend pflegend natürlich glänzend vegan ölfrei ohne Parabene ohne Mikroplastikpartikel 1er Pack (6g)**Essence Cosmetics**€2.12**15 rev3mo ago](https://www.amazon.de/dp/B0GRH89BD7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**essence THE game EDIT lip balm Nr. 01 Pink regenerierend glättend pflegend natürlich glänzend vegan ölfrei ohne Parabene ohne Mikroplastikpartikel 1er Pack (6g)**Essence Cosmetics**€2.12**5.0★**▲ 147%**](https://www.amazon.de/dp/B0GRH89BD7) [**essence SAY IT WITH JUICY LITTLE SUNSHINE juicy bomb shiny Nr. 05 10ml**Essence Cosmetics**€1.24**5.0★**▲ 146%**](https://www.amazon.de/dp/B0GX74XLZS) [**essence SAY IT WITH JUICY YOURE WOW juicy bomb shiny lipgloss Nr. 04 10ml**Essence Cosmetics**€1.26**4.8★**▲ 146%**](https://www.amazon.de/dp/B0GX753NZT) [**essence THE game EDIT lipgloss Nr. 01 Pink glänzend natürlich 13ml**Essence Cosmetics**€2.46**5.0★**▲ 146%**](https://www.amazon.de/dp/B0GRHN1Y7K) [**essence JUICY BOMB body mist Nr. 05 Transparent vegan Eau de Toilette 100ml**Essence Cosmetics**€3.22**4.8★**▲ 146%**](https://www.amazon.de/dp/B0GWFV1ZFY)
**~~View all trending →~~**
## **What buyers say about lipgloss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**18%
*“Riecht total nach Karamell, mega cool”*
**Farbe**14%
*“Durchsichtig gold schimmernd”*
**Geschenk Zweck**12%
*“Super zum verschenken”*
**Qualität insgesamt**11%
*“Super Produkt”*
**beworben Vs Tatsächliches Produkt**8%
*“Produkt wie beschrieben”*
**Preis-Leistungs-Verhältnis**6%
*“Super Preis Leistung”*
**Helligkeit/Glanz/Glühen**5%
*“Angenhem und shiny”*
**Weiches Gefühl**4%
*“Dezent✨ Soooo soft und schön🤩”*
**Komfort insgesamt**4%
*“Sehr angenehmes Produkt”*
**Einfache Anwendung**2%
*“angenehm aufzutragen”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**20%
*“recht teuer”*
**Geruch**10%
*“Stinkt”*
**Farbe**9%
*“Bei mir wird es eher dezent rostrot als pink”*
**Haftung/Klebrigkeit**6%
*“Die Lipglosse kleben kaum”*
**Qualität insgesamt**5%
*“Billig Produkt”*
**beworben Vs Tatsächliches Produkt**5%
*“Produktbeschreibung unvollständig”*
**Gesamtgröße**5%
*“der ist so groß, dass es störend ist am Handy”*
**Defekt Material/Teile**4%
*“Teil defekt”*
**Haltbarkeit**3%
*“fällt andauernd ab”*
**Feucht/Trocken**2%
*“Schön, trocknet jedoch unter Umständen die Lippen aus”*
### **Top return reasons **
**Gesamtgröße**20%
**Kompatibilität – insgesamt**15%
**Farbe**13%
**Defekt Material/Teile**8%
**Preis-Leistungs-Verhältnis**7%
**Auslaufsicher**6%
**Haftung/Klebrigkeit**5%
**Geruch**5%
**Ölig/fettig**4%
**Produktzustand**4%
## **Common questions**
- **Is lipgloss profitable to sell on Amazon Germany?**
- The niche generates €435K/yr across 42 tracked products. 16 of 32 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the lipgloss niche?**
- 3 brands and 124 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lipgloss?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geruch, Farbe. The return rate is 0.2%.
- **When does demand for lipgloss peak?**
- Demand peaks in Mar–Apr–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the lipgloss niche?**
- Listings span €0.97–€12.49; the average listing price is €3.96 (sweet spot $15–$100). The average incumbent carries 1,503 reviews — the moat a new listing must climb.
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