---
title: "Lipgloss Mädchen — €45K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/lipgloss-maedchen"
last_updated: "2026-08-10T00:53:00.333Z"
locale: en
meta:
description: "Niche score 45/100 · €45K/yr market · 222K searches/yr · €6.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €45K/yr market · 222K searches/yr · €6.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lipgloss Mädchen — €45K/yr Amazon DE Niche (2026) - Flapen"
---
# **lipgloss mädchen**
**Skip it**
A small market ($45K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 21Conversion 39Competition 89Returns 99Price range 24Avg price 18Brand share 28Review moat 68Quality gap 43
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Review moat**
**Good****777.83**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****€1.12–€19.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-8.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****€6.49**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****€45K**
€45K/yr · 222K searches
According to Flapen's Amazon Germany niche tracking, lipgloss mädchen is a €45K/yr Amazon Germany market (222K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lipgloss mädchen market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **€52K–€65K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#190**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **61%**
- **Out of stock**
- **3.8%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**161**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**26%**
Top 20: 61%
**Open market**
**7%**
- Depesche47% - Essence Cosmetics18% - Townley Girl11% - Lip Smacker8% - Labello5% - MISS NELLA4% - Open — no brand owns it (8 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.
80K60KBlack Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 10.7×
[**Open Trend **](https://flapen.com/research/de/kosmetik/lipgloss-maedchen/trend)
## **Top lipgloss mädchen search terms**
- **lipgloss mädchen**52K/yr+12.3%4.5% conv. - **topmodel schminke**42K/yr-9.9%1.6% conv. - **top model schminke**33K/yr-12.0%1.6% conv. - **lipgloss kinder mädchen**12K/yr-9.9%5.1% conv. - **lipgloss kinder**14K/yr-38.4%2.1% conv. - **kinder lippenstift**14K/yr-26.7%4.2% conv. - **lippenstift kinder**11K/yr-18.9%3.1% conv. - **kinder lipgloss**8K/yr-0.7%3.9% conv. - **top model beauty**6K/yr+40.0%0.3% conv. - **top model make up**7K/yr-21.6%2.5% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/lipgloss-maedchen/search-terms)
## **Top lipgloss mädchen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€9054%€2K6%€3K8%€4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**essence BIRTHDAY BOMB shiny lipgloss Nr. 01 Transparent natürlich glänzend strahlend frisch schimmernd vegan ohne Parabene ohne Mikroplastikpartikel Nanopartikel frei 1er Pack (10ml)**Essence Cosmetics**€1.17**4.6★1,311 rev](https://www.amazon.de/dp/B0DPJ3T84V) [2**Depesche 13813 TOPModel - Lipgloss Set Beauty and Me 3 glänzende Lipglosse in Pink- und Rosatönen mit unterschiedlich fruchtigen Düften**Depesche**€5.02**4.5★27 rev](https://www.amazon.de/dp/B0FRN23H75) [3**Depesche 13492 TOPModel - Lippenpflege Stift Beauty and Me Set aus 4 Farben in Rot- und Rosatönen mit Zuckerwatte Duft**Depesche**€5.35**4.6★82 rev](https://www.amazon.de/dp/B0F1D8S8SF) [4**Depesche TOPModel - Makeup Kreativ -Mappe mit Model Motiven zum Selbstgestalten inkl. Make Up Palette und Pinseln**Depesche**€13.31**4.7★192 rev](https://www.amazon.de/dp/B0F8NCHTW4) [5**Depesche 13956 TOPModel - Schmink Set Beauty and Me in Pink- und Lilatönen inkl. Make-Up Stift Glitzergel Dekosteine UVM.**Depesche**€7.55**4.0★1 rev](https://www.amazon.de/dp/B0G3PGDLZ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**essence Disney THE LITTLE MERMAID JUICY BOMB shiny lipgloss crew 10ml**Essence Cosmetics**€6.73**124 rev3mo ago](https://www.amazon.de/dp/B0GP9VR8CS) [**Depesche 13956 TOPModel - Schmink Set Beauty and Me in Pink- und Lilatönen inkl. Make-Up Stift Glitzergel Dekosteine UVM.**Depesche**€7.55**1 rev7mo ago](https://www.amazon.de/dp/B0G3PGDLZ4) [**Depesche 13759 TOPModel Cowgirl - Lipgloss Set Beauty and Me 3 glänzende Lipglosse in Pink Rosa und Lila mit unterschiedlich fruchtigen Düften**Depesche**€7.06**9 rev9mo ago](https://www.amazon.de/dp/B0FWKDHD5R) [**Depesche 13813 TOPModel - Lipgloss Set Beauty and Me 3 glänzende Lipglosse in Pink- und Rosatönen mit unterschiedlich fruchtigen Düften**Depesche**€5.02**27 rev9mo ago](https://www.amazon.de/dp/B0FRN23H75) [**Depesche 13829 TOPModel - Waschhandschuh und Gesichtsschwamm Set Beauty and Me in Rosa mit Katzen Design Schwamm zum Befüllen mit Lotion**Depesche**€7.19**13 rev9mo ago](https://www.amazon.de/dp/B0FRN2CFVT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**essence Disney THE LITTLE MERMAID JUICY BOMB shiny lipgloss crew 10ml**Essence Cosmetics**€6.73**4.7★**▲ 403%**](https://www.amazon.de/dp/B0GP9VR8CS) [**Depesche 13956 TOPModel - Schmink Set Beauty and Me in Pink- und Lilatönen inkl. Make-Up Stift Glitzergel Dekosteine UVM.**Depesche**€7.55**4.0★**▲ 207%**](https://www.amazon.de/dp/B0G3PGDLZ4) [**Depesche 13829 TOPModel - Waschhandschuh und Gesichtsschwamm Set Beauty and Me in Rosa mit Katzen Design Schwamm zum Befüllen mit Lotion**Depesche**€7.19**4.8★**▲ 110%**](https://www.amazon.de/dp/B0FRN2CFVT) [**essence BIRTHDAY BOMB shiny lipgloss Nr. 01 Transparent natürlich glänzend strahlend frisch schimmernd vegan ohne Parabene ohne Mikroplastikpartikel Nanopartikel frei 1er Pack (10ml)**Essence Cosmetics**€1.17**4.6★**▲ 81%**](https://www.amazon.de/dp/B0DPJ3T84V) [**Depesche 13759 TOPModel Cowgirl - Lipgloss Set Beauty and Me 3 glänzende Lipglosse in Pink Rosa und Lila mit unterschiedlich fruchtigen Düften**Depesche**€7.06**4.5★**▲ 40%**](https://www.amazon.de/dp/B0FWKDHD5R)
**~~View all trending →~~**
## **What buyers say about lipgloss mädchen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschenk Zweck**23%
*“Super zum verschenken”*
**Qualität insgesamt**16%
*“Super Produkt”*
**Geruch**16%
*“Großartig, ein tolles Parfüm”*
**Farbe**7%
*“Schöne Farbe, angenehm aufzutragen, riecht gut und schmeckt angenehm (laut meiner Freundin).”*
**beworben Vs Tatsächliches Produkt**5%
*“Erfüllt sein Zweck”*
**Preis-Leistungs-Verhältnis**5%
*“Preis-Leistung super”*
**Spaß/Unterhaltungserlebnis**4%
*“Kinder finden es cool”*
**Weiches Gefühl**4%
*“Das Material ist angenehm weich”*
**Helligkeit/Glanz/Glühen**3%
*“Dezent glänzender Lipp Gloss”*
**Gesamtgröße**3%
*“Passt alles”*
### **What buyers complain about **
**Farbe**13%
*“aber wenig farbe abgiebt.”*
**Geruch**10%
*“Stinkt”*
**Feucht/Trocken**10%
*“die Lipglosse trocknen sehr schnell aus”*
**Haftung/Klebrigkeit**9%
*“Der Sprite Stick sieht etwas befremdlich aus, da er sehr einem Klebestift ähnelt”*
**Preis-Leistungs-Verhältnis**8%
*“Teurer Spaß”*
**beworben Vs Tatsächliches Produkt**7%
*“Abbildung irreführend”*
**Qualität insgesamt**6%
*“Schlecht Qualität”*
**Gesamtgröße**5%
*“Fällt leider sehr klein aus”*
**Haltbarkeit**2%
*“Die Haltbarkeit könnte etwas besser sein”*
**Helligkeit/Glanz/Glühen**2%
*“Alles unpraktisch und kein Glitzer dabei”*
### **Top return reasons **
**Kompatibilität – insgesamt**14%
**Geschenk Zweck**12%
**Preis-Leistungs-Verhältnis**9%
**beworben Vs Tatsächliches Produkt**9%
**Auslaufsicher**7%
**Defekt Material/Teile**6%
**Gesamtgröße**6%
**Ölig/fettig**5%
**Geruch**4%
**Haftung/Klebrigkeit**3%
## **Common questions**
- **Is lipgloss mädchen profitable to sell on Amazon Germany?**
- The niche generates €45K/yr across 69 tracked products. 7 of 22 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the lipgloss mädchen niche?**
- 14 brands and 161 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in lipgloss mädchen?**
- Top complaints mined from reviews: Farbe, Geruch, Feucht/Trocken. The return rate is 0.2%.
- **When does demand for lipgloss mädchen peak?**
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 10.7× the quietest.
- **What does it cost to enter the lipgloss mädchen niche?**
- Listings span €1.12–€19.37; the average listing price is €6.49 (sweet spot $15–$100). The average incumbent carries 778 reviews — the moat a new listing must climb.
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