---
title: "Lip Plumper — €426K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/lip-plumper"
last_updated: "2026-08-10T00:52:17.681Z"
locale: en
meta:
description: "Niche score 42/100 · €426K/yr market · 2.0M searches/yr · €11.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · €426K/yr market · 2.0M searches/yr · €11.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Plumper — €426K/yr Amazon DE Niche (2026) - Flapen"
---
# **lip plumper**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 57Growth 16Conversion 24Competition 47Returns 98Price range 60Avg price 45Brand share 0Review moat 21Quality gap 52
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Price range**
**Good****€3.87–€31.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€426K**
€426K/yr · 2.0M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****€11.37**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****11,077.88**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, lip plumper is a €426K/yr Amazon Germany market (2.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip plumper market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€341K–€455K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 93%
**Open market**
**0%**
- Kiko Milano97% - HIPI FAIBLE2% - MAC2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -17.8% search growth over the last 90 days.
100K60KSpike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/de/kosmetik/lip-plumper/trend)
## **Top lip plumper search terms**
- **kiko**681K/yr-21.2%0.9% conv. - **kiko lipgloss**499K/yr-21.0%2.0% conv. - **kiko milano**424K/yr-12.4%0.7% conv. - **lip plumper**65K/yr-4.5%0.6% conv. - **mac lippenstift**74K/yr-35.0%0.1% conv. - **kiko milano lipgloss**48K/yr-6.5%2.0% conv. - **lip plumper extreme volumen**26K/yr+8.1%0.7% conv. - **plumpy lippen-booster**21K/yr+42.2%0.6% conv. - **mac lipstick**28K/yr-14.8%0.1% conv. - **kiko lipgloss set**20K/yr-23.3%0.9% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/lip-plumper/search-terms)
## **Top lip plumper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€43K20%€85K30%€128K40%€171K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KIKO Milano 3D Hydra Lipgloss 32 | Pflegender Lipgloss mit 3D-Effekt intensiver Glanz feuchtigkeitsspendend glättende Textur nicht klebend präziser Applikator**Kiko Milano**€8.27**4.6★30,109 rev](https://www.amazon.de/dp/B093VK76NH) [2**KIKO Milano Lip Volume Tutu Rose | Perfektionierende Lippencreme Mit Volumeneffekt**Kiko Milano**€5.86**4.5★14,253 rev](https://www.amazon.de/dp/B07S9JFN7W) [3**KIKO Milano Unlimited Double Touch 131 | Flüssiger Lippenstift Mit Langem Halt (12 Stunden) In 2 Schritten Strahlendes Finish**Kiko Milano**€9.99**4.4★11,580 rev](https://www.amazon.de/dp/B08YV67RCY) [4**KIKO Milano Smart Fusion Lipstick 405 Reichhaltiger Nährstoffspendender Lippenstift Mit Strahlendem Finish**Kiko Milano**€3.87**4.4★12,790 rev](https://www.amazon.de/dp/B0DB8RKMF4) [5**KIKO Milano Threads Of Time Lip To Cheek Make Up Kit Make-Up-Geschenkset: 2-In-1-Lippenstift Und Lipgloss Flüssig-Blush Und Puder-Blush**Kiko Milano**€25.98**4.6★55 rev](https://www.amazon.de/dp/B0GFNDD8MV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KIKO Milano Glossy Lip Set Mini Lippen-Set: 3 Feuchtigkeitsspendende Mini-Lipglosse Mit 3D-Volumeneffekt**Kiko Milano**€16.56**116 rev3mo ago](https://www.amazon.de/dp/B0GYZ6FLL3) [**KIKO Milano Threads Of Time Lip To Cheek Make Up Kit Make-Up-Geschenkset: 2-In-1-Lippenstift Und Lipgloss Flüssig-Blush Und Puder-Blush**Kiko Milano**€25.98**55 rev5mo ago](https://www.amazon.de/dp/B0GFNDD8MV) [**KIKO Milano Hydra Pro Glow Feuchtigkeitsspendende Gesichtscreme Mit Hyaluronsäure Und Wunderschönem Glow-Effekt Lsf 10**Kiko Milano**€16.79**259 rev1y ago](https://www.amazon.de/dp/B0DSLRYZ2N) [**KIKO Milano Glossy Lip Set Make-Up-Set: 2 Feuchtigkeitsspendende Lipglosse Und 1 Perfektionierende Lippencreme**Kiko Milano**€19.35**284 rev1y ago](https://www.amazon.de/dp/B0DPKZVHDJ) [**KIKO Milano Unlimited Blush 10 Puderrouge Für Individuelle Modellierung Von Langem Halt**Kiko Milano**€8.61**2,489 rev1y ago](https://www.amazon.de/dp/B0DJPCDFLP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KIKO Milano Glossy Lip Set Mini Lippen-Set: 3 Feuchtigkeitsspendende Mini-Lipglosse Mit 3D-Volumeneffekt**Kiko Milano**€16.56**4.0★**▲ 364%**](https://www.amazon.de/dp/B0GYZ6FLL3) [**KIKO Milano Threads Of Time Lip To Cheek Make Up Kit Make-Up-Geschenkset: 2-In-1-Lippenstift Und Lipgloss Flüssig-Blush Und Puder-Blush**Kiko Milano**€25.98**4.6★**▲ 238%**](https://www.amazon.de/dp/B0GFNDD8MV) [**KIKO Milano Hydra Pro Glow Feuchtigkeitsspendende Gesichtscreme Mit Hyaluronsäure Und Wunderschönem Glow-Effekt Lsf 10**Kiko Milano**€16.79**4.3★**▲ 131%**](https://www.amazon.de/dp/B0DSLRYZ2N) [**KIKO Milano Silky Glow Baked Bronzer 02 | Gebackener Bronzer Mit Seidiger Textur**Kiko Milano**€11.97**4.5★**▲ 118%**](https://www.amazon.de/dp/B0BYNPWZCB) [**KIKO Milano Creamy Colour Comfort Lip Liner 21 | Lippenkonturenstift Mit Langem Halt**Kiko Milano**€5.79**4.6★**▲ 88%**](https://www.amazon.de/dp/B0B8C63BFV)
**~~View all trending →~~**
## **What buyers say about lip plumper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**33%
*“Super schöner Blush”*
**Qualität insgesamt**12%
*“Super Qualität”*
**Weiches Gefühl**8%
*“Dezent✨ Soooo soft und schön🤩”*
**Komfort insgesamt**6%
*“Sehr angenehm auf den Lippen”*
**Helligkeit/Glanz/Glühen**5%
*“Glow Baked Bronzer”*
**Preis-Leistungs-Verhältnis**4%
*“Super schönes Set zu gutem Preis-Leistungs-Verhältnis”*
**Haltbarkeit**3%
*“Bester haltbarer Lippenstift”*
**Geruch**3%
*“Riecht gut”*
**Textur/Konsistenz – insgesamt**3%
*“Sehr angenehme Textur”*
**Feucht/Trocken**3%
*“Der Lippenstift ist feuchtigkeitsspendent”*
### **What buyers complain about **
**Farbe**16%
*“Farbe ist dunkler”*
**Haltbarkeit**12%
*“Hält nicht lange”*
**Funktionalität insgesamt**8%
*“Funktioniert nicht”*
**Geruch**6%
*“Riecht unangenehm, brennt sehr auf der Haut”*
**beworben Vs Tatsächliches Produkt**6%
*“Hält nicht was er verspricht”*
**Preis-Leistungs-Verhältnis**5%
*“Geld Verschwendung”*
**Qualität insgesamt**5%
*“Für diesen Preis hätte ich deutlich bessere Qualität erwartet”*
**Allergien**4%
*“die Inhaltsstoffe sind nicht so gut für meine Allergien; leider auch nicht eindeutig formuliert”*
**Feucht/Trocken**3%
*“Austrocknung”*
**Gesamtgröße**3%
*“Lippen werden nicht größer”*
### **Top return reasons **
**Farbe**59%
**Produktzustand**6%
**Funktionalität insgesamt**6%
**beworben Vs Tatsächliches Produkt**4%
**Qualität insgesamt**4%
**Feucht/Trocken**4%
**Auslaufsicher**2%
**Defekt Material/Teile**2%
**Gesamtgröße**2%
**Haftung/Klebrigkeit**1%
## **Common questions**
- **Is lip plumper profitable to sell on Amazon Germany?**
- The niche generates €426K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the lip plumper niche?**
- 3 brands and 19 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lip plumper?**
- Top complaints mined from reviews: Farbe, Haltbarkeit, Funktionalität insgesamt. The return rate is 0.4%.
- **What does it cost to enter the lip plumper niche?**
- Listings span €3.87–€31.99; the average listing price is €11.37 (sweet spot $15–$100). The average incumbent carries 11,078 reviews — the moat a new listing must climb.
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