---
title: "Lip Butter — €74K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/lip-butter"
last_updated: "2026-08-10T00:53:28.597Z"
locale: en
meta:
description: "Niche score 38/100 · €74K/yr market · 225K searches/yr · €6.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · €74K/yr market · 225K searches/yr · €6.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Butter — €74K/yr Amazon DE Niche (2026) - Flapen"
---
# **lip butter**
**Skip it**
Soft demand (-46.4% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 2Conversion 61Competition 70Returns 99Price range 29Avg price 17Brand share 7Review moat 25Quality gap 47
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****€2.96–€20.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,438.29**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****€74K**
€74K/yr · 225K searches
**Avg price**
**Bad****€6.18**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-46.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, lip butter is a €74K/yr Amazon Germany market (225K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip butter market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **€93K–€124K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#181**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**119**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 88%
**Open market**
**2%**
- Vaseline93% - Sunshine smile2% - SHOWHEEL1% - Gireatick1% - Aquaphor1% - ARCHIDATE1% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -46.4% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/de/kosmetik/lip-butter/trend)
## **Top lip butter search terms**
- **vaseline lip balm**112K/yr-48.6%6.4% conv. - **vaseline lip therapy**22K/yr-36.6%4.7% conv. - **vaseline stick**16K/yr-16.9%1.7% conv. - **vaseline lip**16K/yr-54.7%3.9% conv. - **mini vaseline**16K/yr-48.2%3.5% conv. - **vaseline lippen**11K/yr-56.5%8.1% conv. - **vaseline mini**9K/yr-48.9%4.7% conv. - **vaseline lippenpflege**6K/yr-50.4%6.6% conv. - **vaseline rosy lips**5K/yr-35.1%8.1% conv. - **lippenpflege vaseline**4K/yr-49.3%4.8% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/lip-butter/search-terms)
## **Top lip butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€2K6%€4K9%€7K12%€9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vaseline Lip Therapy Das Original | Pflegender Lippenbalsam für optimale Feuchtigkeit (1 x 1 x 7g)**Vaseline**€2.96**4.4★772 rev](https://www.amazon.de/dp/B0BYK894TW) [2**Vaseline Lip Therapy Rosy | Pflegender Lippenbalsam für optimale Feuchtigkeit (1 x 1 x 7g)**Vaseline**€2.98**4.4★3,053 rev](https://www.amazon.de/dp/B0BYJWVL3S) [3**Vaseline Lippenbalsam Petroleum Jelly Lip Therapy Original Kokosbutter Aloe Vera und Rosy 20 g Dose beruhigt trockene Lippen 4 Stück**Vaseline**€7.56**4.7★1,366 rev](https://www.amazon.de/dp/B0CC5Q3Z7W) [4**Vaseline Lip Therapy | Feuchtigkeitsspendender Lippenbalsam 4er Set| Rosy Crème Brûlée Original Cocoa Butter (Lippenbalsam 4er Set)**Vaseline**€10.31**4.6★439 rev](https://www.amazon.de/dp/B0DDL1MSPF) [5**Vaseline Lip Therapy Rosy | Nährender Lippenbalsam für optimale Feuchtigkeitsversorgung | Doppelpack (Rosy (2 Stück)**Vaseline**€5.46**4.4★3,053 rev](https://www.amazon.de/dp/B094RGJ8JV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vaseline Gluta-Hya Rosy Pink Lipgloss Lippenpflege-Serum mit Hyaluronsäure und GlutaGlow-Technologie tönend und schützend mit LSF 15 für volle und strahlende Lippen (Rosy Pink - 1 x 10ml)**Vaseline**€7.77**62 rev2mo ago](https://www.amazon.de/dp/B0GYYSP7BW) [**Cracked Repair Cream 2Pcs Creme für Trockene Rissige Haut Vaseline und Pfirsich Cracked Heel Stick Rolling Use Moisturizing Stick für Trockene Rissige Füße Hände und Ellbogen (40gx 2)**Gireatick**€6.68**30 rev11mo ago](https://www.amazon.de/dp/B0FKGZK3FP) [**Vaseline Lip Therapy | Limited Edition Feuchtigkeitsspendender Lippenbalsam 3er Set| Queen Bee Original Pink Bubbly (Limited Edition Set)**Vaseline**€7.82**70 rev1y ago](https://www.amazon.de/dp/B0DXQ2YDFG) [**Vaseline Lip Therapy 7G Pink Bubbly | Pflegender Lippenbalsam für optimale Feuchtigkeit mit pinkfarbenen Blubberton | (Pink Bubbly (1er Pack))**Vaseline**€3.59**354 rev1y ago](https://www.amazon.de/dp/B0DXL7Z2BG) [**Vaseline Lip Therapy 7G Pink Bubbly | Pflegender Lippenbalsam für optimale Feuchtigkeit mit pinkfarbenen Blubberton | (Pink Bubbly (2er Pack))**Vaseline**€5.51**354 rev1y ago](https://www.amazon.de/dp/B0DXL6P77D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vaseline Gluta-Hya Rosy Pink Lipgloss Lippenpflege-Serum mit Hyaluronsäure und GlutaGlow-Technologie tönend und schützend mit LSF 15 für volle und strahlende Lippen (Rosy Pink - 1 x 10ml)**Vaseline**€7.77**4.5★**▲ 463%**](https://www.amazon.de/dp/B0GYYSP7BW) [**Vaseline Lip Therapy Rosy Getönter Lippenbalsam Lippenstift mit Mandel und Rosenöl (Rosy (1 Stück))**Vaseline**€3.28**4.6★**▲ 96%**](https://www.amazon.de/dp/B0DBHSXH22) [**Vaseline Lip Therapy Advanced Healing Skin Protectant 0.35 oz (10 g)**Vaseline**€11.85**4.5★**▲ 84%**](https://www.amazon.de/dp/B0002EZWO8) [**Cracked Repair Cream 2Pcs Creme für Trockene Rissige Haut Vaseline und Pfirsich Cracked Heel Stick Rolling Use Moisturizing Stick für Trockene Rissige Füße Hände und Ellbogen (40gx 2)**Gireatick**€6.68**4.0★**▲ 80%**](https://www.amazon.de/dp/B0FKGZK3FP) [**Vaseline Lip Therapy Aloe Vera | Getönter Lippenbalsam mit Aloe Vera und Vitamin E**Vaseline**€3.16**4.3★**▲ 67%**](https://www.amazon.de/dp/B0DBV86ZRQ)
**~~View all trending →~~**
## **What buyers say about lip butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**13%
*“Best Produkte”*
**Weiches Gefühl**10%
*“macht super weiche Lippen”*
**Feucht/Trocken**10%
*“Selbst nach Stunden fühlt sich die Haut noch angenehm hydratisiert an – kein ständiges Nachcremen nötig”*
**Geruch**9%
*“Geruch original”*
**beworben Vs Tatsächliches Produkt**5%
*“Wie erwartet”*
**Komfort insgesamt**5%
*“Angenehm auf den Lippen, schöner Geruch und handliche Größe”*
**Benutzerfreundlichkeit**5%
*“Pflegend”*
**Eignung für Mischhaut**3%
*“Beste Lippenpflege”*
**Farbe**3%
*“Glänzendes Pink”*
**Eignung für trockene Haut**3%
*“Reichhaltige Pflege für sehr trockene Lippen”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**13%
*“eigentlich unverschämt überteuert”*
**Allergien**9%
*“Nur bedingt nutzbar durch Allergien”*
**Gesamtgröße**8%
*“kleiner als erwartet”*
**Feucht/Trocken**7%
*“und trotzdem trockene Lippen”*
**Farbe**5%
*“Der einzige kleine Kritikpunkt: Die Farbe ist deutlich weniger pink als erwartet”*
**Benutzerfreundlichkeit**4%
*“Dose lässt sich schwer öffnen”*
**Qualität insgesamt**4%
*“Leider nicht hochwertig”*
**Funktionalität insgesamt**3%
*“Bringt gar nichts”*
**Geruch**2%
*“auch der Geruch sehr unangenehm,.”*
**Eignung für trockene Haut**2%
*“dadurch extrem trockene Haut”*
### **Top return reasons **
**Gesamtgröße**17%
**Geruch**12%
**Produktzustand**10%
**Preis-Leistungs-Verhältnis**10%
**Farbe**9%
**beworben Vs Tatsächliches Produkt**8%
**Qualität insgesamt**7%
**Haftung/Klebrigkeit**6%
**Lücke/Loch**4%
**Defekt Material/Teile**3%
## **Common questions**
- **Is lip butter profitable to sell on Amazon Germany?**
- The niche generates €74K/yr across 35 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -46.4%. Flapen's verdict: Skip it (38/100).
- **How competitive is the lip butter niche?**
- 9 brands and 119 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in lip butter?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Allergien, Gesamtgröße. The return rate is 0.2%.
- **When does demand for lip butter peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the lip butter niche?**
- Listings span €2.96–€20.02; the average listing price is €6.18 (sweet spot $15–$100). The average incumbent carries 4,438 reviews — the moat a new listing must climb.
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