---
title: "Lidschatten Stift — €66K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/lidschatten-stift"
last_updated: "2026-08-10T00:51:12.221Z"
locale: en
meta:
description: "Niche score 51/100 · €66K/yr market · 484K searches/yr · €6.58 avg price. Soft demand (-35.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €66K/yr market · 484K searches/yr · €6.58 avg price. Soft demand (-35.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lidschatten Stift — €66K/yr Amazon DE Niche (2026) - Flapen"
---
# **lidschatten stift**
**Worth a look**
Shows low returns (0.1%), but soft demand (-35.1% this quarter) keeps it on the watch list.
Market size 16Growth 7Conversion 26Competition 90Returns 99Price range 46Avg price 18Brand share 89Review moat 30Quality gap 81
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****€1.57–€26.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,507.89**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****€6.58**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****€66K**
€66K/yr · 484K searches
**Growth**
**Bad****-35.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, lidschatten stift is a €66K/yr Amazon Germany market (484K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lidschatten stift market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **€66K–€82K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**39 **▼falling
**Sellers**
**173**
**Top-5 brand share**
**46%**
Top 20: 88%
**Top-5 click share**
**25%**
Top 20: 53%
**Open market**
**48%**
- Artdeco17% - Manhattan9% - Essence Cosmetics7% - Catrice Cosmetics7% - XINYUNXIN6% - L'Oreal Paris5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.1% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/kosmetik/lidschatten-stift/trend)
## **Top lidschatten stift search terms**
- **lidschatten stift**162K/yr-33.2%2.0% conv. - **augen make-up**52K/yr-41.6%0.3% conv. - **eyeshadow stick**39K/yr-28.2%1.4% conv. - **glitzer lidschatten**40K/yr-56.5%1.5% conv. - **lidschatten glitzer**26K/yr-52.1%2.1% conv. - **catrice lidschatten**25K/yr-57.9%0.9% conv. - **essence lidschatten**16K/yr-22.2%1.1% conv. - **creme lidschatten**16K/yr-28.9%0.9% conv. - **glitter eyeshadow**14K/yr-31.1%1.0% conv. - **eye make-up**12K/yr-4.3%0.2% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/lidschatten-stift/search-terms)
## **Top lidschatten stift products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€1K4%€3K6%€4K8%€5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Manhattan Eyemazing Double Effect Eyeshadow & Liner Brauner 2-in-1 Lidschatten & Eyeliner Stift zum Drehen Farbe 002 Molten Metal 1 x 1.6g**Manhattan**€4.98**4.2★2,873 rev](https://www.amazon.de/dp/B01N38B2YU) [2**ARTDECO High Performance Eyeshadow Stylo - 3 in 1 Stift: Lidschatten Stift Eyeliner und Kajal - 1 x 1 4 g**Artdeco**€7.24**4.5★1,668 rev](https://www.amazon.de/dp/B095XPNLCH) [3**8PCS Lidschatten Stick Weiche Cremige Matte Schimmer Lidschatten Bleistift Crayon Hervorhebung Pigmentierter glänzender Lidschatten Bleistift Wasserdichter Classy Schimmer Lidschatten Sticks Set(B)**XINYUNXIN**€7.93**4.0★2,209 rev](https://www.amazon.de/dp/B0CBJLTT6P) [4**LOréal Paris Lidschatten im praktischen Stiftformat Glänzendes Finish Langanhaltende Gel-Textur Le Shadow Stick by Paradise Nr. 120 Magnetic Mauve 1 4 g**L'Oreal Paris**€7.71**4.4★1,344 rev](https://www.amazon.de/dp/B0DGQQRR43) [5**6 Stück Doppelfarben Lidschatten Stick Rotierende Aufgewertet Glitter Farbverlauf Eyeshadow Stick Langanhaltende Wasserdicht Schimmer Creme Lidschatten Stick Set**Grospe**€10.73**3.6★393 rev](https://www.amazon.de/dp/B092YG2QYS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BelleFlair 40 Farben Glitzer Lidschatten Palette Make Up Palette für Gesicht Körper Lidschatten Glitzer Gel Schminkpalette Erwachsener Kinder Schminke Fasching Set für Karneval Party**BelleFlair**€8.63**26 rev7mo ago](https://www.amazon.de/dp/B0G4VQF2C1) [**Glitzer Lidschatten Stift Champagne Glitter Eyeshadow Stick Hochpigmentiert Shimmer Eyeliner Creme Wasserfest & Langlebig Lidschattenstift Crayon Metallic Finish Glänzend Knitterfrei Augen Makeup**Wowstic**€5.33**44 rev7mo ago](https://www.amazon.de/dp/B0G44CCPNR) [**Catrice Drunkn Diamonds Jelly Topper Lidschatten Nr. 020 Pink langanhaltend schnelltrocknend schimmernd vegan ohne Mikroplastikpartikel Nanopartikel frei ohne Parfüm 1er Pack (2.5g)**Catrice Cosmetics**€3.69**106 rev7mo ago](https://www.amazon.de/dp/B0G44H157F) [**Exmiloo Lidschattenstift Set 3 Farben Lidschatten Stift für Einfaches Alltags-Augen-Make-up Matt & Schimmer Finish Wasserfest Leicht zu Verblenden Vegan & Tierversuchsfrei Everyday Neutrals**exmiloo**€8.15**67 rev8mo ago](https://www.amazon.de/dp/B0FYCKTJLK) [**Exmiloo Creme Lidschatten Stift Mauve & Taupe-Schimmer Wasserfest**exmiloo**€7.79**168 rev8mo ago](https://www.amazon.de/dp/B0FY5GMHF5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glitzer Lidschatten Stift Champagne Glitter Eyeshadow Stick Hochpigmentiert Shimmer Eyeliner Creme Wasserfest & Langlebig Lidschattenstift Crayon Metallic Finish Glänzend Knitterfrei Augen Makeup**Wowstic**€5.33**4.4★**▲ 250%**](https://www.amazon.de/dp/B0G44CCPNR) [**Catrice Drunkn Diamonds Jelly Topper Lidschatten Nr. 020 Pink langanhaltend schnelltrocknend schimmernd vegan ohne Mikroplastikpartikel Nanopartikel frei ohne Parfüm 1er Pack (2.5g)**Catrice Cosmetics**€3.69**4.2★**▲ 183%**](https://www.amazon.de/dp/B0G44H157F) [**Boobeen Eyeshadow Pencil Crayon Wasserfester Lidschattenstift Shimmer Cream Eyeshadow Pen Erstellen Sie glitzerndes Augen-Make-up einfach zu verwenden (12#)**Boobeen**€6.39**3.9★**▲ 176%**](https://www.amazon.de/dp/B0C1ZDC3RX) [**Exmiloo Lidschattenstift Set 3 Farben Lidschatten Stift für Einfaches Alltags-Augen-Make-up Matt & Schimmer Finish Wasserfest Leicht zu Verblenden Vegan & Tierversuchsfrei Everyday Neutrals**exmiloo**€8.15**3.8★**▲ 156%**](https://www.amazon.de/dp/B0FYCKTJLK) [**BelleFlair 40 Farben Glitzer Lidschatten Palette Make Up Palette für Gesicht Körper Lidschatten Glitzer Gel Schminkpalette Erwachsener Kinder Schminke Fasching Set für Karneval Party**BelleFlair**€8.63**4.0★**▲ 129%**](https://www.amazon.de/dp/B0G4VQF2C1)
**~~View all trending →~~**
## **What buyers say about lidschatten stift**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Wimpernqualität**19%
*“Beste Mascara”*
**Farbe**19%
*“Die Farbe „Very Black“ ist schön intensiv”*
**Qualität insgesamt**14%
*“Super Produkt”*
**Einfache Anwendung**9%
*“Super einfach aufzutragen”*
**Haltbarkeit**5%
*“Perfekte Haltbarkeit”*
**Benutzerfreundlichkeit**4%
*“easy in der Handhabe”*
**Preis-Leistungs-Verhältnis**3%
*“Super Lidschatten, fairer Preis”*
**Wischfestigkeit**3%
*“Sehr gut zu handhaben sehr gute Qualität verschmiert nicht hält den ganzen Tag”*
**Helligkeit/Glanz/Glühen**3%
*“Glitzer”*
**beworben Vs Tatsächliches Produkt**2%
*“Produkt wie beschrieben”*
### **What buyers complain about **
**Farbe**12%
*“Gibt kaum Farbe ab”*
**Allergien**11%
*“Juckt auf der Haut”*
**Wimpernqualität**7%
*“Schlechte Mascara”*
**Qualität insgesamt**7%
*“Absoluter Müll”*
**Feucht/Trocken**5%
*“Die Wimperntusche war offen und trocken”*
**beworben Vs Tatsächliches Produkt**4%
*“Das Foto ist irreführend”*
**Benutzerfreundlichkeit**4%
*“Mega schwer zu entfernen”*
**Produktzustand**3%
*“Das Produkt war gebraucht”*
**Helligkeit/Glanz/Glühen**3%
*“Für den alltäglichen Gebrauch zu viel Glitter”*
**Nebenwirkungen**3%
*“Habe leider dieses Serum überhaupt nicht vertragen”*
### **Top return reasons **
**Farbe**26%
**Funktionalität insgesamt**8%
**Qualität insgesamt**7%
**beworben Vs Tatsächliches Produkt**7%
**Defekt Material/Teile**5%
**Produktzustand**5%
**Nebenwirkungen**3%
**Gesamtgröße**3%
**Benutzerfreundlichkeit**2%
**Auslaufsicher**2%
## **Common questions**
- **Is lidschatten stift profitable to sell on Amazon Germany?**
- The niche generates €66K/yr across 96 tracked products. 1 of 26 products launched in the last 360 days are still selling. 90-day search growth is -35.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the lidschatten stift niche?**
- 39 brands and 173 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in lidschatten stift?**
- Top complaints mined from reviews: Farbe, Allergien, Wimpernqualität. The return rate is 0.1%.
- **When does demand for lidschatten stift peak?**
- Demand peaks in Feb–Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the lidschatten stift niche?**
- Listings span €1.57–€26.48; the average listing price is €6.58 (sweet spot $15–$100). The average incumbent carries 3,508 reviews — the moat a new listing must climb.
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