---
title: "Lidschatten Primer — €87K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/lidschatten-primer"
last_updated: "2026-08-10T00:51:59.885Z"
locale: en
meta:
description: "Niche score 45/100 · €87K/yr market · 416K searches/yr · €7.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €87K/yr market · 416K searches/yr · €7.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lidschatten Primer — €87K/yr Amazon DE Niche (2026) - Flapen"
---
# **lidschatten primer**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 16Conversion 37Competition 91Returns 99Price range 10Avg price 20Brand share 9Review moat 58Quality gap 70
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,163.7**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€87K**
€87K/yr · 416K searches
**Avg price**
**Bad****€7.08**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-17.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****€3.15–€16.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, lidschatten primer is a €87K/yr Amazon Germany market (416K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lidschatten primer market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **€89K–€106K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#82**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**12 **▼falling
**Sellers**
**136**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**24%**
Top 20: 56%
**Open market**
**3%**
- Artdeco86% - Manhattan4% - NYX PROFESSIONAL MAKEUP2% - e.l.f.2% - Wet n Wild1% - Kiko Milano1% - Open — no brand owns it (6 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.
18K13KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/de/kosmetik/lidschatten-primer/trend)
## **Top lidschatten primer search terms**
- **artdeco**206K/yr-12.5%1.2% conv. - **artdeco lidschatten**91K/yr-24.8%1.8% conv. - **art deco**21K/yr-17.1%0.5% conv. - **lidschatten primer**15K/yr-10.1%7.8% conv. - **eyeshadow primer**10K/yr-13.7%6.8% conv. - **artdeco eyeshadow**9K/yr-7.5%1.8% conv. - **art deco eye shadow**10K/yr-10.8%3.0% conv. - **eyeshadow base**10K/yr-26.8%7.6% conv. - **artdeco lidschatten palette**14K/yr-52.8%2.6% conv. - **lidschatten base**7K/yr-30.7%7.5% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/lidschatten-primer/search-terms)
## **Top lidschatten primer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€2K4%€3K6%€5K8%€7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ARTDECO Beauty Box Quattro - Magnetische Lidschattenpalette - Nachfüllbar - 1 Stück**Artdeco**€5.64**4.4★315 rev](https://www.amazon.de/dp/B0021I2UMA) [2**ARTDECO Eyeshadow Base - Extrem haltbarer Eyeshadow Primer für lebendige Farben und kein Absetzen 1 x 5ml**Artdeco**€4.68**4.4★4,093 rev](https://www.amazon.de/dp/B003XK7692) [3**ARTDECO High Performance Eyeshadow Stylo - 3 in 1 Stift: Lidschatten Stift Eyeliner und Kajal - 1 x 1 4 g**Artdeco**€7.22**4.5★1,668 rev](https://www.amazon.de/dp/B00PXSRAM0) [4**Manhattan Endless Stay Eye Primer Wasserfeste Lidschatten-Grundierung für langanhaltendes Make-up ohne Verschmieren Farbe Transparent 1 1 x 6ml**Manhattan**€3.94**4.3★1,773 rev](https://www.amazon.de/dp/B01MUF4T2D) [5**ARTDECO High Performance Eyeshadow Stylo - 3 in 1 Stift: Lidschatten Stift Eyeliner und Kajal - 1 x 1 4 g**Artdeco**€7.83**4.5★1,668 rev](https://www.amazon.de/dp/B09RHPPX53)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ARTDECO Face Palette 3-in-1 Palette mit Bronzer Blush & Highlighter vielseitiges Make-up Set für Kontur Glow & Frische 1 Stück**Artdeco**€12.73**3 rev3mo ago](https://www.amazon.de/dp/B0GSVZ1QVF) [**ARTDECO Glossy Lip Chubby - Cremegloss in Stiftform für gepflegte Lippen in zarter Farbe - 1 x 1 8 g**Artdeco**€7.35**107 rev1y ago](https://www.amazon.de/dp/B0F8J2VLBM) [**ARTDECO Eyelights Palette 8 Puderlidschatten mit intensiver Deckkraft Hochpigmentierte Farben für vielseitige Looks - 1 x 1 Stck.**Artdeco**€9.31**82 rev1y ago](https://www.amazon.de/dp/B0DXVW8589) [**ARTDECO Eyelights Palette 8 Puderlidschatten mit intensiver Deckkraft Hochpigmentierte Farben für vielseitige Looks - 1 x 1 Stck.**Artdeco**€8.88**82 rev1y ago](https://www.amazon.de/dp/B0DXVTM77Q) [**ARTDECO Illusion Palette for cheeks & eyes - Must have Palette aus vier Lidschatten und einem Blusher mit integriertem Spiegel - 1 x 1 Stk**Artdeco**€9.94**117 rev1y ago](https://www.amazon.de/dp/B0DJBXCF1Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ARTDECO Face Palette 3-in-1 Palette mit Bronzer Blush & Highlighter vielseitiges Make-up Set für Kontur Glow & Frische 1 Stück**Artdeco**€12.73**4.0★**▲ 370%**](https://www.amazon.de/dp/B0GSVZ1QVF) [**ARTDECO Glossy Lip Chubby - Cremegloss in Stiftform für gepflegte Lippen in zarter Farbe - 1 x 1 8 g**Artdeco**€7.35**4.4★**▲ 154%**](https://www.amazon.de/dp/B0F8J2VLBM) [**ARTDECO Eyeshadow Pearl Natur- und Beigeöne - Puderlidschatten mit Pearl-Finish zum Befüllen der ARTDECO Beauty Box - 1 x 1g**Artdeco**€4.20**4.7★**▲ 101%**](https://www.amazon.de/dp/B001TJ265S) [**ARTDECO High Performance Eyeshadow Stylo - 3 in 1 Stift: Lidschatten Stift Eyeliner und Kajal - 1 x 1 4 g**Artdeco**€7.83**4.5★**▲ 93%**](https://www.amazon.de/dp/B09RHPPX53) [**ARTDECO Eyeshadow Natur- und Beigetöne- Intensiver matter Lidschatten für einen unwiderstehlichen Look - 1 x 1g**Artdeco**€4.05**4.1★**▲ 75%**](https://www.amazon.de/dp/B007REKIP4)
**~~View all trending →~~**
## **What buyers say about lidschatten primer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**20%
*“Superschöne Palette”*
**Qualität insgesamt**11%
*“Super Produkt”*
**Wimpernqualität**9%
*“Beste Mascara”*
**Einfache Anwendung**8%
*“Super einfach aufzutragen ich würd es immer wieder kaufen”*
**Haltbarkeit**7%
*“Tolle Haltbarkeit”*
**Abdeckung**6%
*“Deckt gut ab”*
**beworben Vs Tatsächliches Produkt**4%
*“Produkt wie beschrieben”*
**Benutzerfreundlichkeit**3%
*“Einfache Handhabung”*
**Preis-Leistungs-Verhältnis**3%
*“Super Preis”*
**Weiches Gefühl**3%
*“Super Make-up geschmeidig”*
### **What buyers complain about **
**Farbe**8%
*“Farbe falsch”*
**Feucht/Trocken**8%
*“Trocknet die Haut aus”*
**beworben Vs Tatsächliches Produkt**7%
*“hält absolut nicht was es verspricht”*
**Gesamtgröße**7%
*“Winzige Dose”*
**Preis-Leistungs-Verhältnis**6%
*“Geldverschwendung”*
**Funktionalität insgesamt**5%
*“Fixiert nicht”*
**Allergien**5%
*“Allergieauslösend”*
**Haltbarkeit**4%
*“hält aber nich so lange.”*
**Haftung/Klebrigkeit**3%
*“Allerdings ist mein Lippenstift auch SEHR schlecht haftend, da ich grundsätzlich nur Lippenstifte ohne Titandioxid verwende”*
**Helligkeit/Glanz/Glühen**3%
*“Zuviel Glitzer”*
### **Top return reasons **
**Farbe**57%
**Produktzustand**8%
**Gesamtgröße**7%
**Funktionalität insgesamt**5%
**Fleckenbeständigkeit**3%
**Geruch**3%
**Preis-Leistungs-Verhältnis**3%
**beworben Vs Tatsächliches Produkt**3%
**Defekt Material/Teile**2%
**Helligkeit/Glanz/Glühen**2%
## **Common questions**
- **Is lidschatten primer profitable to sell on Amazon Germany?**
- The niche generates €87K/yr across 94 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the lidschatten primer niche?**
- 12 brands and 136 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in lidschatten primer?**
- Top complaints mined from reviews: Farbe, Feucht/Trocken, beworben Vs Tatsächliches Produkt. The return rate is 0.2%.
- **When does demand for lidschatten primer peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the lidschatten primer niche?**
- Listings span €3.15–€16.34; the average listing price is €7.08 (sweet spot $15–$100). The average incumbent carries 1,164 reviews — the moat a new listing must climb.
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