---
title: "Lidschatten Palette — €142K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/lidschatten-palette"
last_updated: "2026-08-10T00:52:56.967Z"
locale: en
meta:
description: "Niche score 51/100 · €142K/yr market · 1.0M searches/yr · €9.41 avg price. Soft demand (-22.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €142K/yr market · 1.0M searches/yr · €9.41 avg price. Soft demand (-22.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lidschatten Palette — €142K/yr Amazon DE Niche (2026) - Flapen"
---
# **lidschatten palette**
**Worth a look**
Shows low returns (0.4%), but soft demand (-22.1% this quarter) keeps it on the watch list.
Market size 31Growth 14Conversion 18Competition 80Returns 98Price range 81Avg price 28Brand share 74Review moat 24Quality gap 65
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€3.55–€67.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€142K**
€142K/yr · 1.0M searches
**Avg price**
**Okay****€9.41**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,672.41**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-22.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, lidschatten palette is a €142K/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lidschatten palette market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **€188K–€235K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**96**
**Top-5 brand share**
**61%**
Top 20: 91%
**Top-5 click share**
**35%**
Top 20: 68%
**Open market**
**34%**
- Revolution Beauty London23% - NYX PROFESSIONAL MAKEUP15% - UCANBE13% - M. Asam5% - Max Factor5% - Artdeco5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.
45K35KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/de/kosmetik/lidschatten-palette/trend)
## **Top lidschatten palette search terms**
- **lidschatten palette**312K/yr-27.3%1.6% conv. - **lidschatten**207K/yr-24.6%1.0% conv. - **eyeshadow palette**114K/yr-5.5%0.9% conv. - **revolution make up**68K/yr-22.6%0.4% conv. - **revolution**53K/yr-23.8%0.2% conv. - **liedschatenpalete**52K/yr-26.3%1.9% conv. - **eyeshadow**35K/yr-15.2%1.2% conv. - **make up palette**23K/yr-7.3%0.9% conv. - **lidschatten palette bunt**17K/yr-39.4%1.7% conv. - **make-up paletten**15K/yr+1.6%0.3% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/lidschatten-palette/search-terms)
## **Top lidschatten palette products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€6K8%€11K12%€17K16%€23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Revolution Beauty London Reloaded Eyeshadow Palette Highly Pigmented 15 Shades Matte and Shimmer Finishes Iconic 3.0 16.5g**Revolution Beauty London**€4.19**4.4★14,787 rev](https://www.amazon.de/dp/B07NGHB486) [2**NYX Professional Makeup Lidschattenpalette mit 16 Farbtönen Intensives und langanhaltendes Finish Vegane Formel ohne Inhaltsstoffe tierischen Ursprungs Ultimate Shadow Farbton: Warm Neutrals**NYX PROFESSIONAL MAKEUP**€13.13**4.5★35,264 rev](https://www.amazon.de/dp/B01IW02HX2) [3**UCANBE Spotlight Lidschatten Palette Bunt 40 Farben**UCANBE**€9.96**4.6★13,171 rev](https://www.amazon.de/dp/B07YC98BF8) [4**Max Factor Masterpiece Nude Palette 003 1er Pack**Max Factor**€7.91**4.6★4,430 rev](https://www.amazon.de/dp/B0979MMFY1) [5**M. Asam MAGIC FINISH Satin Eyeshadow Palette (4x1 8g) Hochpigmentierte Lidschatten-Palette mit 4 harmonierenden Lidschatten Für dezente und dramatische Augen Make-up Looks Vegan**M. Asam**€11.93**4.5★385 rev](https://www.amazon.de/dp/B0FKT2CK7Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UCANBE 40 Farben Lidschatten Palette Bunt Eyeshadow Palette Wasserfest**UCANBE**€8.73**27,870 rev3mo ago](https://www.amazon.de/dp/B0GWH16WSK) [**M. Asam MAGIC FINISH Satin Eyeshadow Palette (4x1 8g) Hochpigmentierte Lidschatten-Palette mit 4 harmonierenden Lidschatten Für dezente und dramatische Augen Make-up Looks Vegan**M. Asam**€11.93**385 rev11mo ago](https://www.amazon.de/dp/B0FKT2CK7Y) [**BelleVive Matt schimmerndes Nude-Braun-Lidschatten-Palette Make-up langanhaltender wasserfester Lidschatten 9 mischbare Farbtöne in glatten matten und schimmernden Finishes 05#**BelleVive**€4.47**113 rev1y ago](https://www.amazon.de/dp/B0F43VPMC6) [**ARTDECO Eyelights Palette 8 Puderlidschatten mit intensiver Deckkraft Hochpigmentierte Farben für vielseitige Looks - 1 x 1 Stck.**Artdeco**€8.88**82 rev1y ago](https://www.amazon.de/dp/B0DXVTM77Q) [**Revolution Beauty Forever Flawless Lidschattenpalette 18 Hochpigmentierte Matt- & Schimmertöne Vegan & Ohne Tierversuche Cherry Rebel**Revolution Beauty London**€8.39**460 rev1y ago](https://www.amazon.de/dp/B0DHL54RDR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UCANBE 40 Farben Lidschatten Palette Bunt Eyeshadow Palette Wasserfest**UCANBE**€8.73**4.5★**▲ 395%**](https://www.amazon.de/dp/B0GWH16WSK) [**Make-up-Palette Make Up Mischpalette Kosmetische Mischpalette Klare Acryl Make Up Palette mit Spatel für Make-up/Nail Art Transparent**Lmyzcbzl**€3.55**4.3★**▲ 187%**](https://www.amazon.de/dp/B0BVZDK8KQ) [**Lidschatten Palette 120 farben Schminkkoffer mit Schminke - Bunte Lidschatten Palette Schminkset Frauen Makeup Sets Matte Lidschatten Palette für Profi-und Tägliche**CHAWHO**€13.40**4.2★**▲ 124%**](https://www.amazon.de/dp/B08DR16HGB) [**Revlon ColorStay 16 Hour Eye Shadow Palette Addictive 500 1er Pack (1 x 5 g)**Revlon**€7.74**4.3★**▲ 109%**](https://www.amazon.de/dp/B006OZEYR0) [**ARTDECO Eyelights Palette 8 Puderlidschatten mit intensiver Deckkraft Hochpigmentierte Farben für vielseitige Looks - 1 x 1 Stck.**Artdeco**€8.88**4.6★**▲ 48%**](https://www.amazon.de/dp/B0DXVTM77Q)
**~~View all trending →~~**
## **What buyers say about lidschatten palette**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**48%
*“Hohe Pigmentierung”*
**Qualität insgesamt**10%
*“Super Produkt”*
**Einfache Anwendung**7%
*“Leicht anzuwenden”*
**Haltbarkeit**5%
*“Hält lange”*
**Preis-Leistungs-Verhältnis**4%
*“bestes Preis-Leistungsverhältnis”*
**Benutzerfreundlichkeit**4%
*“easy in der Handhabe”*
**Abdeckung**3%
*“Super Deckkraft”*
**beworben Vs Tatsächliches Produkt**3%
*“Hält was es verspricht”*
**Textur/Konsistenz – insgesamt**1%
*“Konsistenz wirklich schön”*
**Design insgesamt**1%
*“Praktisches Design:”*
### **What buyers complain about **
**Farbe**39%
*“Eher pink ist nicht pink”*
**beworben Vs Tatsächliches Produkt**9%
*“Das Foto ist irreführend”*
**Helligkeit/Glanz/Glühen**5%
*“glitzern kaum”*
**Preis-Leistungs-Verhältnis**5%
*“Geldverschwendung”*
**Qualität insgesamt**3%
*“es ist qualitativ nicht so toll.”*
**Abdeckung**3%
*“Es habt super wenig Deckkraft, besonders der rötliche und der dunkle ton”*
**Allergien**3%
*“Verursacht juckende Augen”*
**Gesamtgröße**3%
*“Die Pinsel sind winzig klein”*
**Wischfestigkeit**2%
*“Es schmiert ein bisschen”*
**Lackqualität**2%
*“Die Farbpalette ist beschädigt angekommen”*
### **Top return reasons **
**Farbe**42%
**Qualität insgesamt**11%
**Defekt Material/Teile**7%
**beworben Vs Tatsächliches Produkt**7%
**Gesamtgröße**6%
**Produktzustand**4%
**Helligkeit/Glanz/Glühen**3%
**Benutzerfreundlichkeit**3%
**Haltbarkeit**2%
**Abdeckung**2%
## **Common questions**
- **Is lidschatten palette profitable to sell on Amazon Germany?**
- The niche generates €142K/yr across 51 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the lidschatten palette niche?**
- 30 brands and 96 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in lidschatten palette?**
- Top complaints mined from reviews: Farbe, beworben Vs Tatsächliches Produkt, Helligkeit/Glanz/Glühen. The return rate is 0.4%.
- **When does demand for lidschatten palette peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the lidschatten palette niche?**
- Listings span €3.55–€67.17; the average listing price is €9.41 (sweet spot $15–$100). The average incumbent carries 6,672 reviews — the moat a new listing must climb.
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