---
title: "leave in conditioner — €1.1M/yr Amazon Germany Niche, Score 57/100 - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/leave-in-conditioner"
last_updated: "2026-07-20T18:10:16.213Z"
locale: en
meta:
description: "leave in conditioner clears our launch bar: a $1.1M/yr market growing +10.9% this quarter with returns at 0.5%. Data updated Jul 2026."
"og:description": "leave in conditioner clears our launch bar: a $1.1M/yr market growing +10.9% this quarter with returns at 0.5%. Data updated Jul 2026."
"og:title": "leave in conditioner — €1.1M/yr Amazon Germany Niche, Score 57/100 - Flapen"
---
# **leave in conditioner**
**Launch it**
A $1.1M/yr market growing +10.9% this quarter with returns at 0.5% — clears our launch bar.
Market size 80Growth 39Conversion 66Competition 60Returns 98Price range 57Avg price 69Brand share 20Review moat 22Quality gap 42
**Returns**
**Incredible****0.5%**
return rate — above 6% kills the launch gate
**Market size**
**Great****€1.1M**
€1.1M/yr · 1.4M searches
**Avg price**
**Good****€14.25**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****€2.39–€31.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+10.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,478.72**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, leave in conditioner is a €1.1M/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun. Verdict: Launch it — 57/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **€1.1M–€1.4M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **167 days**
## **Competition**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**190**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 81%
**Open market**
**6%**
- Redken42% - REVLON PROFESSIONAL38% - Shea Moisture5% - Garnier3% - Revlon3% - Olaplex3% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.
45K35KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/de/kosmetik/leave-in-conditioner/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€57K10%€113K15%€170K20%€227K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 36 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**REVLON PROFESSIONAL EQUAVE Hydro Instant Detangling Conditioner 500 ml entwirrender Leave in Sprühconditioner für normales bis trockenes Haar Haarpflege mit 2-Phasen Formel & Hitzeschutz**REVLON PROFESSIONAL**€10.65**4.6★15,745 rev](https://www.amazon.de/dp/B00CZCD63O) [2**Redken ABC Leave-In Haarlotion: Reparierendes Treatment mit Hitzeschutz**Redken**€20.50**4.6★14,914 rev](https://www.amazon.de/dp/B08P67N41H) [3**Redken One United 25-in-1 Spray: All-in-One Hitzeschutz & Leave-In Spray**Redken**€16.21**4.4★19,546 rev](https://www.amazon.de/dp/B00YO38G4Q) [4**REVLON PROFESSIONAL EQUAVE Hydro Instant Detangling Conditioner 200 ml entwirrender Leave in Sprühconditioner für normales bis trockenes Haar Haarpflege mit 2-Phasen Formel & Hitzeschutz**REVLON PROFESSIONAL**€7.14**4.5★15,269 rev](https://www.amazon.de/dp/B01FTBDBJ6) [5**REVLON PROFESSIONAL UniqOne Hair Treatment Classic 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan**REVLON PROFESSIONAL**€7.10**4.6★64,753 rev](https://www.amazon.de/dp/B00M9B66BU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Redken ABC Hair Bandage Balm: Leave-In Kur gegen Spliss & Haarbruch**Redken**€31.87**206 rev6mo ago](https://www.amazon.de/dp/B0FZCMP92T) [**Redken ABC Leave-In Treatment: Reparierende Haarkur mit Hitzeschutz**Redken**€9.91**14,904 rev10mo ago](https://www.amazon.de/dp/B0FDGNDJGN) [**Garnier Wahre Schätze Intensiv Pflegende Leave-In Creme Pures Avocado-Öl & Shea Butter**Garnier**€2.39**70 rev1y ago](https://www.amazon.de/dp/B0F8BXKFPH) [**Redken Pflegendes Bonding Serum Regeneriert und schützt vor täglichen Schäden Tiefenwirksame Reparatur für stärkeres Haar Vegan Acidic Bonding Concentrate 24/7 Night & Day Serum 1 x 100 ml**Redken**€25.24**1,706 rev1y ago](https://www.amazon.de/dp/B0DK3TMGQ7) [**Olaplex N.5 Leave-In Conditioner: Reparierendes Leave-In Zur Feuchtigkeitsversorgung Versiegelung Von Spliss Und Zum Schutz Ses Haars 100 mL**Olaplex**€17.22**2,310 rev1y ago](https://www.amazon.de/dp/B0DQ81ZCJG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**REVLON PROFESSIONAL EQUAVE Sun Protection Instant Detangling Conditioner 100 ml entwirrender Leave in Sprühconditioner mit Sonnenschutz fürs Haar 2-Phasen Haarpflege mit Hitzeschutz**REVLON PROFESSIONAL**€4.60**4.5★**▲ 177%**](https://www.amazon.de/dp/B0CDPT26TQ) [**Garnier Wahre Schätze Intensiv Pflegende Leave-In Creme Pures Avocado-Öl & Shea Butter**Garnier**€2.39**4.7★**▲ 156%**](https://www.amazon.de/dp/B0F8BXKFPH) [**Redken ABC Hair Bandage Balm: Leave-In Kur gegen Spliss & Haarbruch**Redken**€31.87**4.4★**▲ 62%**](https://www.amazon.de/dp/B0FZCMP92T) [**Garnier Fructis Aloe Hydra Bomb Air Dry Leave-in Cream 400 ml**Garnier**€4.89**4.6★**▲ 54%**](https://www.amazon.de/dp/B07BFV65K3) [**Olaplex N.5 Leave-In Conditioner: Reparierendes Leave-In Zur Feuchtigkeitsversorgung Versiegelung Von Spliss Und Zum Schutz Ses Haars 100 mL**Olaplex**€17.22**4.4★**▲ 40%**](https://www.amazon.de/dp/B0DQ81ZCJG)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**19%
*“Bestes Produkt ever”*
**Geruch**15%
*“riecht so lecker”*
**Weiches Gefühl**10%
*“Soft”*
**Haarstyling**7%
*“Beste Haarkur”*
**Eignung Glattes Haar**5%
*“Beste bisher für mein haar”*
**Preis-Leistungs-Verhältnis**5%
*“Preis Leistung super”*
**Feucht/Trocken**4%
*“hydratisierend für dickes, leicht welliges”*
**Haarwachstum**3%
*“Pflegt die Haare spürbar”*
**beworben Vs Tatsächliches Produkt**3%
*“Erfüllt sein Funktion”*
**Benutzerfreundlichkeit**3%
*“Leichte Handhabung”*
### **What buyers complain about **
**Geruch**14%
*“Badreiniger Geruch”*
**Preis-Leistungs-Verhältnis**12%
*“Schade bei den Preisen”*
**Feucht/Trocken**8%
*“sind ausgetrocknet”*
**Haarverwandt**4%
*“Auch macht es meine Haare strohig”*
**Haltbarkeit**4%
*“nach einem Jahr bereits defekt.”*
**Benutzerfreundlichkeit**3%
*“Etwas unhandlich”*
**Qualität insgesamt**3%
*“Absolut schlecht”*
**Ölig/fettig**3%
*“Fettige Haare”*
**Heizung**3%
*“Die Hitzestufe 2 ist sehr laut”*
**Gesamtgröße**2%
*“Die Größe ist etwas unhandlich”*
### **Top return reasons **
**Gesamtgröße**29%
**Funktionalität insgesamt**18%
**Geruch**9%
**Produktzustand**5%
**Gewicht schwer**4%
**beworben Vs Tatsächliches Produkt**4%
**Qualität insgesamt**4%
**Heizung**4%
**Defekt Material/Teile**3%
**Benutzerfreundlichkeit**3%
## **Common questions**
- **Is leave in conditioner profitable to sell on Amazon Germany?**
- The niche generates €1.1M/yr across 36 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Launch it (57/100).
- **How competitive is the leave in conditioner niche?**
- 10 brands and 190 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in leave in conditioner?**
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Feucht/Trocken. The return rate is 0.5%.
- **When does demand for leave in conditioner peak?**
- Demand peaks in Jun; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the leave in conditioner niche?**
- Listings span €2.39–€31.87; the average listing price is €14.25 (sweet spot $15–$100). The average incumbent carries 9,479 reviews — the moat a new listing must climb.
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