---
title: "Leave in Conditioner Curly Hair — €166K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/leave-in-conditioner-curly-hair"
last_updated: "2026-08-10T06:25:25.117Z"
locale: en
meta:
description: "Niche score 55/100 · €166K/yr market · 232K searches/yr · €12.08 avg price. Soft demand (-3.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · €166K/yr market · 232K searches/yr · €12.08 avg price. Soft demand (-3.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Leave in Conditioner Curly Hair — €166K/yr Amazon DE Niche (2026) - Flapen"
---
# **leave in conditioner curly hair**
**Worth a look**
Shows low returns (0.1%), but soft demand (-3.6% this quarter) keeps it on the watch list.
Market size 34Growth 23Conversion 66Competition 83Returns 99Price range 48Avg price 51Brand share 43Review moat 25Quality gap 65
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****€12.08**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****€2.39–€26.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€166K**
€166K/yr · 232K searches
**Review moat**
**Bad****4,684.47**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, leave in conditioner curly hair is a €166K/yr Amazon Germany market (232K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **leave in conditioner curly hair market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **€151K–€181K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#228**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**207**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 67%
**Open market**
**18%**
- Shea Moisture29% - Camille Rose26% - CANTU13% - REVLON PROFESSIONAL6% - Garnier4% - L'Oreal Paris3% - Open — no brand owns it (14 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.
6K4KPrime Day '24Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/kosmetik/leave-in-conditioner-curly-hair/trend)
## **Top leave in conditioner curly hair search terms**
- **shea moisture**68K/yr-9.2%4.7% conv. - **leave in conditioner curly hair**57K/yr-2.6%5.0% conv. - **camille rose**43K/yr-10.2%4.3% conv. - **cantu leave in conditioner**12K/yr-11.1%10.9% conv. - **leave in conditioner locken**10K/yr+10.5%4.1% conv. - **based leave in conditioner**9K/yr+58.8%0.4% conv. - **locken leave in**9K/yr-1.8%3.4% conv. - **camille rose curl maker**5K/yr+6.8%7.1% conv. - **leave in locken**6K/yr-15.6%4.5% conv. - **locken leave in conditioner**4K/yr-8.6%5.8% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/leave-in-conditioner-curly-hair/search-terms)
## **Top leave in conditioner curly hair products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€3K4%€7K6%€10K8%€13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CANTU Sheabutter für natürliche Haarpflege Kur Creme 453 g**CANTU**€6.38**4.4★22,102 rev](https://www.amazon.de/dp/B00449W12S) [2**Camille Rose Naturals Curl Love Moisture Milk 8.0 fl. oz.**Camille Rose**€14.36**4.2★6,045 rev](https://www.amazon.de/dp/B006FJPKT6) [3**Haarmaske zur Stärkung und Regeneration jamaikanisches schwarzes Rizinusöl 431 ml von SheaMoisture**Shea Moisture**€12.08**4.4★7,127 rev](https://www.amazon.de/dp/B01HOD3ZNO) [4**Camille Rose Naturals Curl Maker 355ml**Camille Rose**€17.82**4.1★6,865 rev](https://www.amazon.de/dp/B0081K2R2U) [5**Shea Moisture Coconut & Hibiscus Curl Enhancing Smoothie 326 ml Lockencreme für definierte glänzende Locken**Shea Moisture**€12.07**4.3★4,578 rev](https://www.amazon.de/dp/B01HODC0T4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Garnier Fructis Locken Methode Air Dry Cream definierendes Leave-In für alle Lockentypen mit Hyaluron und Shea-Fettsäuren bändigt Frizz bis zu 100H 1x260ml**Garnier**€4.59**123 rev6mo ago](https://www.amazon.de/dp/B0FY67RYY7) [**Feuchtigkeitsmilch Für definierte geschmeidige Locken Pflegende Leave-In Milch für Locken & welliges Haar 240 ml 8 0 oz**TCXWHSSM**€10.06**3 rev11mo ago](https://www.amazon.de/dp/B0FKMY4TBJ) [**Bali Curls Bonding Repair Leave-In Cream N3 Styling-Basis für definierte geschmeidige Haare Mit Everbond Bond Repair Technologie 150 ml**Bali Curls by Hank Ge**€8.55**186 rev11mo ago](https://www.amazon.de/dp/B0FJG5B33Z) [**Jean & Len Traumlocken Curling Cream Reiswasser & Acaibeere für gelocktes & natürlich gewelltes Haar curly girl friendly definiert & verleiht Sprungkraft Lockencreme ohne Silikone vegan 100 ml**Jean & Len**€3.26**266 rev1y ago](https://www.amazon.de/dp/B0FG7WGDXH) [**Garnier Wahre Schätze Intensiv Pflegende Leave-In Creme Pures Avocado-Öl & Shea Butter**Garnier**€2.39**70 rev1y ago](https://www.amazon.de/dp/B0F8BXKFPH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CANTU Sheabutter für natürliche Haarpflege Kur Creme 453 g**CANTU**€6.38**4.4★**▲ 316%**](https://www.amazon.de/dp/B00449W12S) [**Garnier Wahre Schätze Intensiv Pflegende Leave-In Creme Pures Avocado-Öl & Shea Butter**Garnier**€2.39**4.7★**▲ 164%**](https://www.amazon.de/dp/B0F8BXKFPH) [**Garnier Fructis Locken Methode Air Dry Cream definierendes Leave-In für alle Lockentypen mit Hyaluron und Shea-Fettsäuren bändigt Frizz bis zu 100H 1x260ml**Garnier**€4.59**4.4★**▲ 141%**](https://www.amazon.de/dp/B0FY67RYY7) [**SheaMoisture Hydrate & Repair Conditioner mit Manuka-Honig & Joghurt - sulfatfreie Haarspülung mit Baobaböl und Sheabutter ideal bei extrem trockenem und hitzegeschädigtem Haar - 1 x 384 ml**Shea Moisture**€9.75**4.4★**▲ 89%**](https://www.amazon.de/dp/B07W4DFWHW) [**REVLON PROFESSIONAL EQUAVE Curls Definition Instant Detangling Conditioner 200 ml entwirrender veganer Leave in Sprühconditioner für lockiges Haar 2-Phasen Haarpflege für Locken**REVLON PROFESSIONAL**€7.87**4.5★**▲ 64%**](https://www.amazon.de/dp/B0CDPP8J3T)
**~~View all trending →~~**
## **What buyers say about leave in conditioner curly hair**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**20%
*“I love IT, für geglättet Afeohaare sehr gut,angenehmer Duft”*
**Eignung für lockiges Haar**12%
*“Anti-Frizz Lotion”*
**Qualität insgesamt**11%
*“Bestes Produkt ever”*
**Weiches Gefühl**8%
*“Seitdem ich das Schampoo, Conditioner, die Maske etc von Olaplex verwende habe ich endlich super schöne weiche und seidige Haare wie ich sie immer wollte”*
**Feucht/Trocken**7%
*“hydratisierend für dickes, leicht welliges”*
**Haarstyling**7%
*“Sehr guter Conditioner”*
**Preis-Leistungs-Verhältnis**4%
*“Super Preis-Leistung”*
**Haarwachstum**3%
*“Frizz wird reduziert”*
**Eignung Glattes Haar**3%
*“Habe dünne Haare, funktioniert super”*
**Textur/Konsistenz – insgesamt**2%
*“Schöne Textur, lässt sich gut einarbeiten, Haare sehen nach dem Trocknen gut aus”*
### **What buyers complain about **
**Geruch**14%
*“Stinkt”*
**Preis-Leistungs-Verhältnis**8%
*“Schade bei den Preisen”*
**Eignung für kurzes Haar**7%
*“Meine Haare wurden eher noch strohiger”*
**Haarverwandt**7%
*“Auch macht es meine Haare strohig”*
**Eignung für lockiges Haar**7%
*“Ich und meine Tochter haben sehr lockiges Haar, was oft sehr strapaziert und stumpf aussieht”*
**Haftung/Klebrigkeit**4%
*“Leider verklebt es brutal”*
**Motorleistung**3%
*“Pumpe defekt”*
**Feucht/Trocken**3%
*“Es spendet weder Feuchtigkeit noch bringt das den Haaren Glanz”*
**Ölig/fettig**2%
*“Egal wie viel Creme ich verwende, ob viel oder wenig, meine Haare sehen danach fettig aus”*
**Textur/Konsistenz – insgesamt**2%
*“es ist zum Teil recht strohig”*
### **Top return reasons **
**Geruch**24%
**Auslaufsicher**12%
**Eignung für kurzes Haar**10%
**Motorleistung**8%
**Produktzustand**6%
**Haarverwandt**5%
**beworben Vs Tatsächliches Produkt**4%
**Defekt Material/Teile**4%
**schädigen/verbrennen Haare**4%
**Farbe**3%
## **Common questions**
- **Is leave in conditioner curly hair profitable to sell on Amazon Germany?**
- The niche generates €166K/yr across 62 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the leave in conditioner curly hair niche?**
- 20 brands and 207 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in leave in conditioner curly hair?**
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Eignung für kurzes Haar. The return rate is 0.1%.
- **When does demand for leave in conditioner curly hair peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the leave in conditioner curly hair niche?**
- Listings span €2.39–€26.81; the average listing price is €12.08 (sweet spot $15–$100). The average incumbent carries 4,684 reviews — the moat a new listing must climb.
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