---
title: "Lacoste Parfüm Männer — €38K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/lacoste-parfuem-maenner"
last_updated: "2026-08-10T00:40:32.576Z"
locale: en
meta:
description: "Niche score 42/100 · €38K/yr market · 54K searches/yr · €48.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · €38K/yr market · 54K searches/yr · €48.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lacoste Parfüm Männer — €38K/yr Amazon DE Niche (2026) - Flapen"
---
# **lacoste parfüm männer**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 42Conversion 18Competition 52Returns 83Price range 93Avg price 94Brand share 0Review moat 47Quality gap 50
**Avg price**
**Great****€48.67**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€13.36–€82.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,797.58**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+13.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€38K**
€38K/yr · 54K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Germany niche tracking, lacoste parfüm männer is a €38K/yr Amazon Germany market (54K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lacoste parfüm männer market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **€37K–€49K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#1,443**
- **Page quality**
- **0%**
- **Prime**
- **12%**
- **Sponsored**
- **12%**
- **Out of stock**
- **18.4%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 94%
**Open market**
**0%**
- Lacoste96% - JUKMO3% - Tommy Hilfiger1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.
4K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/de/kosmetik/lacoste-parfuem-maenner/trend)
## **Top lacoste parfüm männer search terms**
- **lacoste parfüm herren**39K/yr+24.9%1.4% conv. - **lacoste herren parfüm**6K/yr-14.5%1.1% conv. - **parfüm herren lacoste**2K/yr+10.2%0.8% conv. - **lacoste pour homme**3K/yr-1.4%0.4% conv. - **lacoste blanc**2K/yr+5.6%1.9% conv. - **lacoste parfüm männer**1K/yr-71.1%1.1% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/lacoste-parfuem-maenner/search-terms)
## **Top lacoste parfüm männer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€2K8%€3K12%€5K16%€6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LACOSTE L.12.12 Blanc EdT Linie: L.12.12 Blanc EdT Eau de Toilette Größe: 50ml**Lacoste**€43.19**4.7★140 rev](https://www.amazon.de/dp/B0CPT5LZ7N) [2**LACOSTE L.12.12 Blanc EdT Linie: L.12.12 Blanc EdT Eau de Toilette Größe: 100ml**Lacoste**€47.59**4.7★341 rev](https://www.amazon.de/dp/B0CPT55PYH) [3**EAU DE LACOSTE L.12.12 Blanc Eau de Toilette holzig-blumiger Herren-Duft mit Vetiver-Noten für selbstbewusste Männer 175ml**Lacoste**€82.09**4.6★5,524 rev](https://www.amazon.de/dp/B00PWQUDCC) [4**EAU DE LACOSTE L.12.12 Blanc Eau de Parfum holzig-aromatischer Herren-Duft mit Zedernholz für selbstbewusste Männer 100ml**Lacoste**€53.71**4.5★1,108 rev](https://www.amazon.de/dp/B08TXZPZMD) [5**LACOSTE Original Eau de Parfum Men (60 ml)**Lacoste**€43.48**4.3★33 rev](https://www.amazon.de/dp/B0D4QZYCXM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LACOSTE L.12.12 Silver Grey Eau de Parfum Men (100 ml)**Lacoste**€57.48**23 rev1y ago](https://www.amazon.de/dp/B0F1H5NLD3) [**Lacoste Halskette mit Anhänger für Herren Kollektion VIGOR aus Edelstahl - 2040410**Lacoste**€52.22**32 rev1y ago](https://www.amazon.de/dp/B0DFX32NDS) [**LACOSTE Original Eau de Parfum Men (60 ml)**Lacoste**€43.48**33 rev1y ago](https://www.amazon.de/dp/B0D4QZYCXM) [**LACOSTE Original Eau de Parfum Men (100 ml)**Lacoste**€62.62**116 rev1y ago](https://www.amazon.de/dp/B0D4QZK4FG) [**JUKMO Automatik Gürtel Herren Nylon 3 8cm Ratsche Gürtel (Schwarz M-für Taille 91cm-105cm (Länge 125cm))**JUKMO**€13.36**5,471 rev2y ago](https://www.amazon.de/dp/B0D3L95JNM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JUKMO Automatik Gürtel Herren Nylon 3 8cm Ratsche Gürtel (Schwarz M-für Taille 91cm-105cm (Länge 125cm))**JUKMO**€13.36**4.5★**▲ 276%**](https://www.amazon.de/dp/B0D3L95JNM) [**LACOSTE Essential EdT Linie: Essential Pour Homme Eau de Toilette Größe: 125ml**Lacoste**€38.86**3.7★**▲ 273%**](https://www.amazon.de/dp/B0CQ2C8WPH) [**LACOSTE ESSENTIAL Eau de Toilette anregender Herren-Duft mit Sandelholz für freiheitsliebende Männer 125ml**Lacoste**€52.77**4.4★**▲ 260%**](https://www.amazon.de/dp/B000GI0S62) [**LACOSTE L.12.12 Noir EdT Linie: L.12.12 Noir Eau de Toilette Größe: 100ml**Lacoste**€44.92**4.8★**▲ 183%**](https://www.amazon.de/dp/B0CPT6QCGW) [**Lacoste Halskette mit Anhänger für Herren Kollektion VIGOR aus Edelstahl - 2040410**Lacoste**€52.22**4.1★**▲ 180%**](https://www.amazon.de/dp/B0DFX32NDS)
**~~View all trending →~~**
## **What buyers say about lacoste parfüm männer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**23%
*“Mein lieblings Duft”*
**Qualität insgesamt**21%
*“Super Qualität”*
**Preis-Leistungs-Verhältnis**9%
*“Tolles Angebot”*
**Stärke**8%
*“Solide”*
**Benutzerfreundlichkeit**6%
*“Easy to use”*
**Riemen/Saitenqualität**4%
*“Sehr guter Automatikgürtel – robust, bequem und hochwertig”*
**Einstellbarkeit/Drehbarkeit/lehnend**4%
*“top justierbar”*
**Gesamtgröße**4%
*“am Ende passt alles.”*
**beworben Vs Tatsächliches Produkt**3%
*“So wie auf dem Foto abgebildet”*
**Form/Stil**2%
*“Sehr elegant, kann auf die richtige Größe gekürzt werden”*
### **What buyers complain about **
**Haltbarkeit**23%
*“seine Haltbarkeit ist gleich null.”*
**Qualität insgesamt**8%
*“Keine gute Qualität”*
**Benutzerfreundlichkeit**7%
*“Den Gürtel zu öffnen ist extrem schwierig”*
**Steifheit**7%
*“Steifer Gürtel”*
**Verschluss Qualität**7%
*“Habe noch selten etwas auch nur annähernd so Bescheuertes wie diesen Verschluss gesehen”*
**Gesamtgröße**6%
*“Daher unbedingt eine Nummer größer bestellen”*
**Farbe**4%
*“Die Farbe ist schnell weg”*
**Riemen/Saitenqualität**3%
*“Hat nach 7 Tagen stetiger Belastung an der Schnalle nachgegeben”*
**Stärke**2%
*“Matrrial Schwäche”*
**Preis-Leistungs-Verhältnis**2%
*“dann leider alles in allem zu teuer.”*
### **Top return reasons **
**Gesamtgröße**23%
**Länge**21%
**Gewicht schwer**8%
**Dehnbarkeit/Erweiterbarkeit/Elastizität**7%
**Geruch**6%
**Riemen/Saitenqualität**4%
**Qualität insgesamt**3%
**Steifheit**3%
**Materialqualität**3%
**Breite**2%
## **Common questions**
- **Is lacoste parfüm männer profitable to sell on Amazon Germany?**
- The niche generates €38K/yr across 26 tracked products. 90-day search growth is +13.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the lacoste parfüm männer niche?**
- 3 brands and 41 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lacoste parfüm männer?**
- Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Benutzerfreundlichkeit. The return rate is 1.6%.
- **When does demand for lacoste parfüm männer peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the lacoste parfüm männer niche?**
- Listings span €13.36–€82.09; the average listing price is €48.67 (sweet spot $15–$100). The average incumbent carries 1,798 reviews — the moat a new listing must climb.
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