---
title: "Korean Make Up — €120K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/korean-make-up"
last_updated: "2026-08-10T00:52:56.904Z"
locale: en
meta:
description: "Niche score 44/100 · €120K/yr market · 405K searches/yr · €11.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €120K/yr market · 405K searches/yr · €11.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Korean Make Up — €120K/yr Amazon DE Niche (2026) - Flapen"
---
# **korean make up**
**Skip it**
Soft demand (-21.5% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 14Conversion 32Competition 61Returns 99Price range 19Avg price 46Brand share 35Review moat 25Quality gap 73
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****€11.55**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****€120K**
€120K/yr · 405K searches
**Review moat**
**Bad****4,455.68**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****€5.04–€17.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-21.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, korean make up is a €120K/yr Amazon Germany market (405K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **korean make up market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **€92K–€116K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**99**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 89%
**Open market**
**13%**
- MISSHA57% - ARENCIA11% - EONFAVE7% - TIRTIR5% - MEITREND4% - Clawrex3% - Open — no brand owns it (8 brands, 13%)
## **Top korean make up search terms**
- **korean make up**180K/yr-35.8%0.4% conv. - **missha bb cream**46K/yr-2.4%3.9% conv. - **misha bb cream**21K/yr+1.5%4.5% conv. - **korean makeup**19K/yr-22.4%0.3% conv. - **koreanisches make up**15K/yr-20.7%0.4% conv. - **arencia mochi cleanser**20K/yr-16.6%5.7% conv. - **korean foundation**11K/yr-4.5%0.3% conv. - **koreanische make up**9K/yr+0.9%0.5% conv. - **missha m perfect cover bb cream**7K/yr+34.9%4.6% conv. - **missha bb cream 23**9K/yr-22.2%12.7% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/korean-make-up/search-terms)
## **Top korean make up products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€6K10%€12K15%€18K20%€24K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MISSHA Perfect Cover BB Cream 50ml #21 Light Beige Mittlere Deckkraft Feuchtigkeitspflege und Sonnenschutz SPF42 Langanhaltendes Natürliches Make-up**MISSHA**€11.70**4.6★1,662 rev](https://www.amazon.de/dp/B0CMXS39CL) [2**MISSHA M Perfect Cover BB Cream Nr. 23 Natural Beige Hell/Mittel mit kühlem/neutralem Unterton LSF 42 PA+++ 50 ml Getönte Feuchtigkeitscreme für das Gesicht mit Lichtschutzfaktor**MISSHA**€12.31**4.6★1,662 rev](https://www.amazon.de/dp/B0CMXRCN6T) [3**Arencia koreanischer Reis-Mochi-Gesichtsreiniger schäumendes sanftes Peeling Alles-in-einem-Tiefenreinigung feuchtigkeitsspendend porenminimierend entfernt Mitesser 120 g**ARENCIA**€15.27**4.6★5,732 rev](https://www.amazon.de/dp/B0C1BMWPR2) [4**MISSHA M Perfect Cover Bb Cream Spf42 No.23/natural beige 20 ml**MISSHA**€7.66**4.4★3,498 rev](https://www.amazon.de/dp/B07XFV883Z) [5**EONFAVE All In 1 Make-Up Set 11 Stück Schminke Geschenk Set Lipgloss Rouge Lidschattenpalette Augenbrauenstift Eyeliner BB Cream Seidig Weich Für Perfekte Geschenke Mehrfarbig Unisex**EONFAVE**€14.53**4.2★50 rev](https://www.amazon.de/dp/B0DFSKC9VV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**All in One Makeup Kit Korean Make Up Set Schminkset für Frauen Kosmetik Geschenkset mit Lidschatten Rouge Palette Foundation Eyeliner Mascara Augenbrauen Gel Augenbrauenstift Reisetasche**MEITREND**€17.33**6 rev5mo ago](https://www.amazon.de/dp/B0GHNY7PJG) [**Color Changing Foundation Stick mit Bürste Feuchtigkeitsspendende Farbwechselndes Make-up Cover Cream Korean Make Up V Foundation Stick Full To Medium Coverage für Alle Hauttypen (#3 Nature)**Ultell**€7.54**31 rev8mo ago](https://www.amazon.de/dp/B0G1JWJPZ4) [**4-Teiliges Feuchtigkeitsspendendes Lipgloss-Set Feuchtigkeitsspendender Lippenfleck Aufpolsternder Wasserglänzender Lipgloss Dauerhafter Wasserfester Saftiger Lippenstift**Pakivs**€8.45**73 rev10mo ago](https://www.amazon.de/dp/B0FND6G8MW) [**fwee 3D Voluming Gloss 70% (Rich) | Peach 70% | High Shine Non-Sticky Lip Gloss for Makeup | Long-Lasting Moisturizing Gel Formula | 30% 70% Pigment Options | 5.3g**fwee**€10.11**20 rev11mo ago](https://www.amazon.de/dp/B0F213SBJN) [**Missha M Perfect Cover Serum BB Cream No. 23 Natural Beige 20ml**MISSHA**€11.27**40 rev1y ago](https://www.amazon.de/dp/B0DGV96FTZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**All in One Makeup Kit Korean Make Up Set Schminkset für Frauen Kosmetik Geschenkset mit Lidschatten Rouge Palette Foundation Eyeliner Mascara Augenbrauen Gel Augenbrauenstift Reisetasche**MEITREND**€17.33**3.7★**▲ 254%**](https://www.amazon.de/dp/B0GHNY7PJG) [**MISSHA M Perfect Cover BB Cream Nr. 27 Honey Beige Mittelton mit neutralem/warmem Unterton LSF 42 PA+++ 50 ml Getönte Feuchtigkeitscreme für das Gesicht mit Lichtschutzfaktor**MISSHA**€12.32**4.4★**▲ 109%**](https://www.amazon.de/dp/B07WSXP8D3) [**Color Changing Foundation Stick mit Bürste Feuchtigkeitsspendende Farbwechselndes Make-up Cover Cream Korean Make Up V Foundation Stick Full To Medium Coverage für Alle Hauttypen (#3 Nature)**Ultell**€7.54**2.8★**▲ 85%**](https://www.amazon.de/dp/B0G1JWJPZ4) [**4-Teiliges Feuchtigkeitsspendendes Lipgloss-Set Feuchtigkeitsspendender Lippenfleck Aufpolsternder Wasserglänzender Lipgloss Dauerhafter Wasserfester Saftiger Lippenstift**Pakivs**€8.45**3.9★**▲ 84%**](https://www.amazon.de/dp/B0FND6G8MW) [**MISSHA - Perfect Cover BB Cream 20 ml | Farbton #23 Natural Beige | Sonnenschutz SPF 42 PA+++ | Feuchtigkeit und perfekte Abdeckung mehrfarbig 10 g (1 Stück)**MISSHA**€8.59**4.6★**▲ 74%**](https://www.amazon.de/dp/B0CSDMSKVM)
**~~View all trending →~~**
## **What buyers say about korean make up**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**13%
*“Super Produkt”*
**Eignung für Mischhaut**9%
*“Solide BB Cream”*
**Abdeckung**9%
*“Absoluter heiliger Gral – Perfekte Deckkraft und toller Glow”*
**Farbe**8%
*“Blau ist Okay”*
**Weiches Gefühl**7%
*“Dezent✨ Soooo soft und schön🤩”*
**Komfort insgesamt**5%
*“Ganz angenehm auf der Haut”*
**Geruch**5%
*“Geruchslos, sparsam in der Anwendung”*
**Eignung für trockene Haut**5%
*“Perfekte CC Cream für empfindliche Haut mit Rötungen”*
**Reinigung**4%
*“Sehr sanfter Cleanser”*
**Preis-Leistungs-Verhältnis**3%
*“Preis/Leistung top”*
### **What buyers complain about **
**Abdeckung**10%
*“Natürlich deckt es nicht 100% ab wie eine echte Foundation”*
**Farbe**8%
*“Farbe passt nicht”*
**Allergien**7%
*“Ich leide an Rosacea”*
**Eignung für trockene Haut**6%
*“Ich habe mit 42 immer noch etwas unreine Haut”*
**Feucht/Trocken**6%
*“trocknet sehr die Haut”*
**Gesamtgröße**6%
*“Sind wirklich kleine Tuben”*
**Funktionalität insgesamt**5%
*“Funktioniert nicht”*
**Helligkeit/Glanz/Glühen**4%
*“Viel zu hell - tönt nicht ausreichend nach”*
**Geruch**4%
*“Stark Parfümiert”*
**Textur/Konsistenz – insgesamt**3%
*“Ich wünschte die Konsistenz wäre ein wenig cremiger/flüssiger”*
### **Top return reasons **
**Farbe**21%
**Qualität insgesamt**9%
**Produktzustand**8%
**Geruch**6%
**beworben Vs Tatsächliches Produkt**6%
**Textur/Konsistenz – insgesamt**5%
**Funktionalität insgesamt**5%
**Eignung für Mischhaut**5%
**Preis-Leistungs-Verhältnis**4%
**Farbverblassen/Verfärbung**4%
## **Common questions**
- **Is korean make up profitable to sell on Amazon Germany?**
- The niche generates €120K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the korean make up niche?**
- 14 brands and 99 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in korean make up?**
- Top complaints mined from reviews: Abdeckung, Farbe, Allergien. The return rate is 0.1%.
- **What does it cost to enter the korean make up niche?**
- Listings span €5.04–€17.33; the average listing price is €11.55 (sweet spot $15–$100). The average incumbent carries 4,456 reviews — the moat a new listing must climb.
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