---
title: "Koleston 9/0 — €39K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/koleston-9-0"
last_updated: "2026-08-10T00:57:50.848Z"
locale: en
meta:
description: "Niche score 41/100 · €39K/yr market · 17K searches/yr · €12.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €39K/yr market · 17K searches/yr · €12.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Koleston 9/0 — €39K/yr Amazon DE Niche (2026) - Flapen"
---
# **koleston 9/0**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 54Conversion 99Competition 17Returns 99Price range 69Avg price 57Brand share 0Review moat 24Quality gap 21
**Conversion**
**Incredible****18.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Price range**
**Good****€6.52–€33.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****€12.82**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+26.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,016.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****€39K**
€39K/yr · 17K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, koleston 9/0 is a €39K/yr Amazon Germany market (17K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **koleston 9/0 market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **€38K–€51K**
- units × avg price
- **Conversion rate**
- **18.3%**
- **Avg BSR**
- **#228**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **20%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Wella Professionals100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — +26.9% search growth over the last 90 days.
500300Spike '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/kosmetik/koleston-9-0/trend)
## **Top koleston 9/0 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€4K20%€8K30%€12K40%€16K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 9/0 Lichtblond 60ml**Wella Professionals**€7.93**4.7★10,545 rev](https://www.amazon.de/dp/B07FFJ2S4W) [2**3er Wella Koleston Perfect ME+ 9/0 Lichtblond 60 ml**Wella Professionals**€19.57**4.5★428 rev](https://www.amazon.de/dp/B07W71LSQF) [3**Wella 2 er Pack Koleston Perfect Me+ KP PURE NATURALS 9/0 lichtblond**Wella Professionals**€15.55**4.8★336 rev](https://www.amazon.de/dp/B07W4TYFD5) [4**Wella Professionals Koleston Perfect Pure Naturals 9/0 Permanente Haarfarbe 60ml**Wella Professionals**€8.46**4.5★50 rev](https://www.amazon.de/dp/B0DNN3FCYV) [5**Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 9/00 Lichtblond Natur 60ml**Wella Professionals**€7.86**4.7★10,551 rev](https://www.amazon.de/dp/B07FFFM413)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wella Professionals Koleston Perfect Pure Naturals 9/0 Permanente Haarfarbe 60ml**Wella Professionals**€8.46**50 rev1y ago](https://www.amazon.de/dp/B0DNN3FCYV) [**4er Wella Koleston Perfect ME+ 9/0 Lichtblond 60 ml**Wella Professionals**€33.72**5 rev6y ago](https://www.amazon.de/dp/B083Z782HC) [**3er Wella Koleston Perfect ME+ 9/0 Lichtblond 60 ml**Wella Professionals**€19.57**428 rev6y ago](https://www.amazon.de/dp/B07W71LSQF) [**Wella 2 er Pack Koleston Perfect Me+ KP PURE NATURALS 9/0 lichtblond**Wella Professionals**€15.55**336 rev6y ago](https://www.amazon.de/dp/B07W4TYFD5) [**2er Wella Koleston Perfect ME+ 9/00 Lichtblond Natur Intensiv 60 ml**Wella Professionals**€14.90**1,882 rev6y ago](https://www.amazon.de/dp/B07W6ZJQ8T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 3/0 Dunkelbraun 60ml**Wella Professionals**€6.52**4.7★**▲ 184%**](https://www.amazon.de/dp/B005CBBROA) [**Wella Koleston Perf. Me+ Pure Naturals 8/0 60ml**Wella Professionals**€6.79**4.6★**▲ 172%**](https://www.amazon.de/dp/B07FFGQY8V) [**Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 9/0 Lichtblond 60ml**Wella Professionals**€7.93**4.7★**▲ 125%**](https://www.amazon.de/dp/B07FFJ2S4W) [**4er Wella Koleston Perfect ME+ 9/0 Lichtblond 60 ml**Wella Professionals**€33.72**5.0★**▲ 21%**](https://www.amazon.de/dp/B083Z782HC) [**Wella Professionals Koleston Perfect Special Blonde - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 12/81 PerlAsch Special Blond 60ml**Wella Professionals**€6.96**4.5★**— 9%**](https://www.amazon.de/dp/B07FFJX93R)
**~~View all trending →~~**
## **What buyers say about koleston 9/0**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**39%
*“Gutes Farbe Ergebnis”*
**Qualität insgesamt**24%
*“Überzeugende Qualität – kaufe ich immer wieder”*
**beworben Vs Tatsächliches Produkt**7%
*“Produkt wie erwartet”*
**Benutzerfreundlichkeit**6%
*“Ist leicht zu handhaben”*
**Weiches Gefühl**5%
*“Vorallem das Haar war danach sehr geschmeidig und weich”*
**Eignung für gefärbtes Haar**4%
*“Beste Abdeckung grauer Haare”*
**Eignung Glattes Haar**4%
*“Alles fürs Haar”*
**Abdeckung**2%
*“deckt gut”*
**Preis-Leistungs-Verhältnis**2%
*“Spart viel Geld”*
**Geruch**2%
*“Geruch völlig ok”*
### **What buyers complain about **
**Farbe**50%
*“Nach einer viel zu langen Weile bin ich blau gewesen und fast hätt ich’s drin gelassen um länger etwas von der Farbe zu haben,”*
**Preis-Leistungs-Verhältnis**33%
*“dafür eindeutige zu teuer.”*
### **Top return reasons **
**Farbe**56%
**beworben Vs Tatsächliches Produkt**15%
**Funktionalität insgesamt**7%
**Preis-Leistungs-Verhältnis**6%
**Benutzerfreundlichkeit**3%
**Eignung für gefärbtes Haar**3%
**Qualität insgesamt**3%
**Produktzustand**2%
**Gesamtgröße**1%
**Defekt Material/Teile**1%
## **Common questions**
- **Is koleston 9/0 profitable to sell on Amazon Germany?**
- The niche generates €39K/yr across 10 tracked products. 90-day search growth is +26.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the koleston 9/0 niche?**
- 1 brands and 46 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in koleston 9/0?**
- Top complaints mined from reviews: Farbe, Preis-Leistungs-Verhältnis. The return rate is 0.2%.
- **When does demand for koleston 9/0 peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the koleston 9/0 niche?**
- Listings span €6.52–€33.72; the average listing price is €12.82 (sweet spot $15–$100). The average incumbent carries 5,017 reviews — the moat a new listing must climb.
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