---
title: "Koleston 8/0 — €78K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/koleston-8-0"
last_updated: "2026-08-10T00:57:50.234Z"
locale: en
meta:
description: "Niche score 37/100 · €78K/yr market · 31K searches/yr · €13.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · €78K/yr market · 31K searches/yr · €13.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Koleston 8/0 — €78K/yr Amazon DE Niche (2026) - Flapen"
---
# **koleston 8/0**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 30Conversion 99Competition 5Returns 100Price range 47Avg price 59Brand share 0Review moat 24Quality gap 21
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****19.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****€13.10**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****€6.52–€22.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+4.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,472.83**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€78K**
€78K/yr · 31K searches
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, koleston 8/0 is a €78K/yr Amazon Germany market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 37/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **koleston 8/0 market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **€79K–€105K**
- units × avg price
- **Conversion rate**
- **19.1%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **17%**
- **Out of stock**
- **12.5%**
- **Avg brand age**
- **117 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**34**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Wella Professionals100%
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — +4.3% search growth over the last 90 days.
1K600Spike '25Prime Day '25Black Friday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/kosmetik/koleston-8-0/trend)
## **Top koleston 8/0 search terms**
- **koleston 8/0**16K/yr-3.7%18.9% conv. - **wella koleston 8/0**11K/yr+21.1%16.3% conv. - **wella 8/0**5K/yr-2.9%20.6% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/koleston-8-0/search-terms)
## **Top koleston 8/0 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%€16K40%€31K60%€47K80%€63K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wella Koleston Perf. Me+ Pure Naturals 8/0 60ml**Wella Professionals**€6.79**4.6★9,780 rev](https://www.amazon.de/dp/B07FFGQY8V) [2**2er Wella Koleston Perfect ME+ 8/0 Hellblond 60 ml**Wella Professionals**€15.18**4.7★424 rev](https://www.amazon.de/dp/B07W973RHF) [3**Wella Koleston Perfect ME+ 8/00 Hellblond Natur Intensiv 60 ml**Wella Professionals**€6.96**4.6★9,780 rev](https://www.amazon.de/dp/B07FFF9Z5F) [4**3er Wella Koleston Perfect ME+ 8/0 Hellblond 60 ml**Wella Professionals**€22.53**4.7★420 rev](https://www.amazon.de/dp/B07WCBH5XV) [5**Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 3/0 Dunkelbraun 60ml**Wella Professionals**€6.52**4.7★10,551 rev](https://www.amazon.de/dp/B005CBBROA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2er Wella Koleston Perfect ME+ 8/0 Hellblond 60 ml**Wella Professionals**€15.18**424 rev6y ago](https://www.amazon.de/dp/B07W973RHF) [**3er Wella Koleston Perfect ME+ 8/0 Hellblond 60 ml**Wella Professionals**€22.53**420 rev6y ago](https://www.amazon.de/dp/B07WCBH5XV) [**Wella 3 er Pack Koleston Perfect Me+ KP PURE NATURALS 8/00 hellblond natur**Wella Professionals**€20.62**1,882 rev6y ago](https://www.amazon.de/dp/B07WCBHMGY) [**Wella Koleston Perf. Me+ Pure Naturals 8/0 60ml**Wella Professionals**€6.79**9,780 rev8y ago](https://www.amazon.de/dp/B07FFGQY8V) [**Wella Koleston Perfect ME+ 8/00 Hellblond Natur Intensiv 60 ml**Wella Professionals**€6.96**9,780 rev8y ago](https://www.amazon.de/dp/B07FFF9Z5F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 3/0 Dunkelbraun 60ml**Wella Professionals**€6.52**4.7★**▲ 172%**](https://www.amazon.de/dp/B005CBBROA) [**Wella Koleston Perf. Me+ Pure Naturals 8/0 60ml**Wella Professionals**€6.79**4.6★**▲ 57%**](https://www.amazon.de/dp/B07FFGQY8V) [**Wella Koleston Perfect ME+ 8/00 Hellblond Natur Intensiv 60 ml**Wella Professionals**€6.96**4.6★**▲ 27%**](https://www.amazon.de/dp/B07FFF9Z5F) [**Wella 3 er Pack Koleston Perfect Me+ KP PURE NATURALS 8/00 hellblond natur**Wella Professionals**€20.62**4.7★**▼ 39%**](https://www.amazon.de/dp/B07WCBHMGY) [**2er Wella Koleston Perfect ME+ 8/0 Hellblond 60 ml**Wella Professionals**€15.18**4.7★**▼ 56%**](https://www.amazon.de/dp/B07W973RHF)
**~~View all trending →~~**
## **What buyers say about koleston 8/0**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**40%
*“Super Farbton”*
**Qualität insgesamt**32%
*“Super Produkt”*
**Weiches Gefühl**6%
*“Besonders positiv finde ich, dass die Haare nach dem Färben weich, glänzend und gesund aussehen”*
**beworben Vs Tatsächliches Produkt**4%
*“Macht was es soll”*
**Abdeckung**4%
*“Deckt gut graue Haare (Strähnen) ab”*
**Preis-Leistungs-Verhältnis**4%
*“Preis via Amazon gut”*
**Haltbarkeit**3%
*“Lange Haltbarkeit”*
**Geruch**2%
*“riecht angenehm”*
**Eignung für gefärbtes Haar**2%
*“Die Farbe 8/00 Mittelblond Natur deckt graue Haare perfekt ab und sorgt für ein sehr natürliches, gleichmäßiges Ergebnis”*
**Einfache Anwendung**2%
*“Die Creme lässt sich leicht auftragen, riecht angenehm und tropft nicht”*
### **What buyers complain about **
**Eignung für gefärbtes Haar**100%
*“Hat meine Haare super rot orange gefärbt”*
### **Top return reasons **
**Farbe**84%
**Benutzerfreundlichkeit**8%
**beworben Vs Tatsächliches Produkt**4%
**Eignung für kurzes Haar**4%
## **Common questions**
- **Is koleston 8/0 profitable to sell on Amazon Germany?**
- The niche generates €78K/yr across 6 tracked products. 90-day search growth is +4.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the koleston 8/0 niche?**
- 1 brands and 34 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in koleston 8/0?**
- Top complaints mined from reviews: Eignung für gefärbtes Haar. The return rate is 0.1%.
- **When does demand for koleston 8/0 peak?**
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the koleston 8/0 niche?**
- Listings span €6.52–€22.53; the average listing price is €13.10 (sweet spot $15–$100). The average incumbent carries 5,473 reviews — the moat a new listing must climb.
## **Related niches in Kosmetik**
- 64 [**tattoo maschine set**](https://flapen.com/research/de/kosmetik/tattoo-maschine-set)€1.1M/yr-2.3%**Worth a look**- 64 [**badebomben kinder**](https://flapen.com/research/de/kosmetik/badebomben-kinder)€951K/yr-56.3%**Worth a look**- 64 [**fußnägel zum aufkleben**](https://flapen.com/research/de/kosmetik/fussnaegel-zum-aufkleben)€85K/yr+401.2%**Worth a look**- 65 [**wimpernlifting set**](https://flapen.com/research/de/kosmetik/wimpernlifting-set)€1.1M/yr-7.5%**Worth a look**- 65 [**nail art marker**](https://flapen.com/research/de/kosmetik/nail-art-marker)€15K/yr+443.7%**Worth a look**- 65 [**zornesfalte pflaster**](https://flapen.com/research/de/kosmetik/zornesfalte-pflaster)€311K/yr-21.9%**Worth a look**[**All Kosmetik niches **](https://flapen.com/research/de/kosmetik)