---
title: "Koleston 5/0 — €64K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/koleston-5-0"
last_updated: "2026-08-10T00:57:50.433Z"
locale: en
meta:
description: "Niche score 35/100 · €64K/yr market · 37K searches/yr · €11.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · €64K/yr market · 37K searches/yr · €11.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Koleston 5/0 — €64K/yr Amazon DE Niche (2026) - Flapen"
---
# **koleston 5/0**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 35Conversion 97Competition 3Returns 99Price range 42Avg price 43Brand share 0Review moat 23Quality gap 19
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****€11.18**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****€6.52–€21.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+8.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,336.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€64K**
€64K/yr · 37K searches
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, koleston 5/0 is a €64K/yr Amazon Germany market (37K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **koleston 5/0 market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **€67K–€89K**
- units × avg price
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **110 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**37**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Wella Professionals75% - WELLA25%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.
1K800Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/de/kosmetik/koleston-5-0/trend)
## **Top koleston 5/0 search terms**
- **koleston 5/0**17K/yr+5.5%15.3% conv. - **wella koleston 5/0**14K/yr+10.0%12.7% conv. - **wella 5/0**6K/yr+10.7%15.8% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/koleston-5-0/search-terms)
## **Top koleston 5/0 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€10K30%€19K45%€29K60%€39K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 5/00 Hellbraun Natur Intensiv 60ml**Wella Professionals**€7.30**4.7★10,545 rev](https://www.amazon.de/dp/B07FFJ2FZV) [2**3er Wella Koleston Perfect ME+ 5/0 Hellbraun 60 ml**WELLA**€21.24**4.7★422 rev](https://www.amazon.de/dp/B07W9899H1) [3**Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 5/0 Hellbraun 60ml**Wella Professionals**€8.90**4.7★10,551 rev](https://www.amazon.de/dp/B0014XM66S) [4**2er Wella Koleston Perfect ME+ 5/0 Hellbraun 60 ml**WELLA**€15.43**4.7★1,404 rev](https://www.amazon.de/dp/B07WC4NJWP) [5**Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 3/0 Dunkelbraun 60ml**Wella Professionals**€6.52**4.7★10,551 rev](https://www.amazon.de/dp/B005CBBROA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3er Wella Koleston Perfect ME+ 5/0 Hellbraun 60 ml**WELLA**€21.24**422 rev6y ago](https://www.amazon.de/dp/B07W9899H1) [**2er Wella Koleston Perfect ME+ 5/0 Hellbraun 60 ml**WELLA**€15.43**1,404 rev6y ago](https://www.amazon.de/dp/B07WC4NJWP) [**Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 5/00 Hellbraun Natur Intensiv 60ml**Wella Professionals**€7.30**10,545 rev8y ago](https://www.amazon.de/dp/B07FFJ2FZV) [**Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 7/0 Mittelblond 60ml**Wella Professionals**€7.69**10,545 rev8y ago](https://www.amazon.de/dp/B07FFJ3MY3) [**Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 5/0 Hellbraun 60ml**Wella Professionals**€8.90**10,551 rev18y ago](https://www.amazon.de/dp/B0014XM66S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 3/0 Dunkelbraun 60ml**Wella Professionals**€6.52**4.7★**▲ 213%**](https://www.amazon.de/dp/B005CBBROA) [**Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 5/00 Hellbraun Natur Intensiv 60ml**Wella Professionals**€7.30**4.7★**▲ 27%**](https://www.amazon.de/dp/B07FFJ2FZV) [**Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 5/0 Hellbraun 60ml**Wella Professionals**€8.90**4.7★**— 2%**](https://www.amazon.de/dp/B0014XM66S) [**Wella Professionals Koleston Perfect Pure Naturals - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 7/0 Mittelblond 60ml**Wella Professionals**€7.69**4.7★**— 1%**](https://www.amazon.de/dp/B07FFJ3MY3) [**3er Wella Koleston Perfect ME+ 5/0 Hellbraun 60 ml**WELLA**€21.24**4.7★**▼ 13%**](https://www.amazon.de/dp/B07W9899H1)
**~~View all trending →~~**
## **What buyers say about koleston 5/0**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**44%
*“Super Produkt”*
**beworben Vs Tatsächliches Produkt**19%
*“Wie erwartet”*
**Farbe**17%
*“Haarfarbe mit der ich am besten klar komme”*
**Preis-Leistungs-Verhältnis**13%
*“Preis Leistung perfekt”*
**Abdeckung**4%
*“Sehr gute Grauabdeckung – Farbe noch dunkler als erwartet”*
**Benutzerfreundlichkeit**4%
*“Das Anrühren im Verhältnis 1:1 in einer Schüssel war sehr einfach”*
### **What buyers complain about **
**Farbe**83%
*“Die Farbe kam schon schwarz aus der Tube”*
**Preis-Leistungs-Verhältnis**17%
*“Geld für die Tonne”*
### **Top return reasons **
**Farbe**77%
**Haarverwandt**4%
**beworben Vs Tatsächliches Produkt**4%
**Kompatibilität – insgesamt**4%
**Abdeckung**2%
**Defekt Material/Teile**2%
**Preis-Leistungs-Verhältnis**2%
**Funktionalität insgesamt**2%
**Gesamtgröße**2%
## **Common questions**
- **Is koleston 5/0 profitable to sell on Amazon Germany?**
- The niche generates €64K/yr across 6 tracked products. 90-day search growth is +8.0%. Flapen's verdict: Skip it (35/100).
- **How competitive is the koleston 5/0 niche?**
- 2 brands and 37 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in koleston 5/0?**
- Top complaints mined from reviews: Farbe, Preis-Leistungs-Verhältnis. The return rate is 0.2%.
- **When does demand for koleston 5/0 peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the koleston 5/0 niche?**
- Listings span €6.52–€21.24; the average listing price is €11.18 (sweet spot $15–$100). The average incumbent carries 7,336 reviews — the moat a new listing must climb.
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