---
title: "Trend — kakaobutter - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/kakaobutter/trend"
last_updated: "2026-07-21T06:16:58.733Z"
locale: en
meta:
  description: "kakaobutter shows low returns (0.1%), but soft demand (-27.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "kakaobutter shows low returns (0.1%), but soft demand (-27.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — kakaobutter - Flapen"
---

# **kakaobutter**

**Worth a look**

Shows low returns (0.1%), but soft demand (-27.9% this quarter) keeps it on the watch list.

Market size 68Growth 11Conversion 82Competition 32Returns 99Price range 76Avg price 88Brand share 56Review moat 58Quality gap 23

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****€20.23**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****€5.30–€46.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****€692K**

€692K/yr · 386K searches

**Review moat**

**Good****1,194.65**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-27.9%**

90-day search growth — must beat 0% to launch