---
title: "kakaobutter — €692K/yr Amazon Germany Niche, Score 54/100 - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/kakaobutter"
last_updated: "2026-07-20T17:08:20.788Z"
locale: en
meta:
description: "kakaobutter shows low returns (0.1%), but soft demand (-27.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "kakaobutter shows low returns (0.1%), but soft demand (-27.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "kakaobutter — €692K/yr Amazon Germany Niche, Score 54/100 - Flapen"
---
# **kakaobutter**
**Worth a look**
Shows low returns (0.1%), but soft demand (-27.9% this quarter) keeps it on the watch list.
Market size 68Growth 11Conversion 82Competition 32Returns 99Price range 76Avg price 88Brand share 56Review moat 58Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****€20.23**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****€5.30–€46.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€692K**
€692K/yr · 386K searches
**Review moat**
**Good****1,194.65**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-27.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, kakaobutter is a €692K/yr Amazon Germany market (386K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€607K–€809K**
- units × avg price
- **Launch success**
- **—**
- 1 of 4 new (360d)
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#233**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **53%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **170 days**
## **Competition**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**33**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**21%**
- WOODFLAME DECO AND MORE24% - Alnatura17% - Shantys Patisserie & Dessert11% - sevenhills wholefoods10% - BalticNatura10% - Generisch7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/de/kosmetik/kakaobutter/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€69K20%€138K30%€208K40%€277K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Woodflame Kakaobutter Pastillen Perfekt geeignet für Kosmetik natürlich vegan und rein Theobroma cocoa seed butter Lebensmittelqualität**WOODFLAME DECO AND MORE**€8.03**4.7★445 rev](https://www.amazon.de/dp/B0CNNPBTWX) [2**Alnatura Bio Kakaobutter 100 g**Alnatura**€5.80**4.6★314 rev](https://www.amazon.de/dp/B0C43TGB32) [3**Kakaobutter - 1 Kg - Shantys**Shantys Patisserie & Dessert**€26.48**4.6★89 rev](https://www.amazon.de/dp/B0B2WSNYWC) [4**Sevenhills Wholefoods Kakaobutter Bio 200g Rein und Natürlich Premium Qualität**sevenhills wholefoods**€17.02**4.6★3,146 rev](https://www.amazon.de/dp/B0F22H6497) [5**Kakaobutter in Drops 100% desodoriert 100g neutraler Kakaofett für Schokolade Desserts Cremes und Backwaren**Pi-NUTS**€5.30**3.9★8 rev](https://www.amazon.de/dp/B0GWDZH4C2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kakaobutter in Drops 100% desodoriert 100g neutraler Kakaofett für Schokolade Desserts Cremes und Backwaren**Pi-NUTS**€5.30**8 rev3mo ago](https://www.amazon.de/dp/B0GWDZH4C2) [**Bio Kakaobutter für Schokolade 100% Reine Kakaobutter Bio Cocoa Butter Lebensmittelqualität Ideal zum Backen für Desserts & DIY Kosmetik Cacao Butter Natürlich & Vegan**Generisch**€12.91**5 rev4mo ago](https://www.amazon.de/dp/B0GRPX92N2) [**Bio Kakaobutter für Kosmetik 100% Rein & Natürlich Ideal für DIY Cremes Lippenbalsam & Hautpflege Premium Qualität**Generisch**€8.92**4 rev4mo ago](https://www.amazon.de/dp/B0GPGW4LMV) [**Kakaobutter - 1 Kg - Shantys**Shantys Patisserie & Dessert**€26.48**89 rev9mo ago](https://www.amazon.de/dp/B0B2WSNYWC) [**Sevenhills Wholefoods Kakaobutter Bio 200g Rein und Natürlich Premium Qualität**sevenhills wholefoods**€17.02**3,146 rev1y ago](https://www.amazon.de/dp/B0F22H6497)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bio Kakaobutter für Kosmetik 100% Rein & Natürlich Ideal für DIY Cremes Lippenbalsam & Hautpflege Premium Qualität**Generisch**€8.92**5.0★**▲ 343%**](https://www.amazon.de/dp/B0GPGW4LMV) [**Kakaobutter in Drops 100% desodoriert 100g neutraler Kakaofett für Schokolade Desserts Cremes und Backwaren**Pi-NUTS**€5.30**3.9★**▲ 343%**](https://www.amazon.de/dp/B0GWDZH4C2) [**Bio Kakaobutter für Schokolade 100% Reine Kakaobutter Bio Cocoa Butter Lebensmittelqualität Ideal zum Backen für Desserts & DIY Kosmetik Cacao Butter Natürlich & Vegan**Generisch**€12.91**5.0★**▲ 340%**](https://www.amazon.de/dp/B0GRPX92N2) [**Sala Kakaobutter Chips Pastillen Lebensmittelqualität konv. 1 kg 1000 g Beutel**Sala**€32.60**4.6★**▲ 90%**](https://www.amazon.de/dp/B09KXBSBDS) [**Sala Kakaobutter Chips Pastillen Lebensmittelqualität konv. 500 g Beutel**Sala**€19.92**4.7★**▲ 49%**](https://www.amazon.de/dp/B09B7R97QC)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**43%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**11%
*“Beste Preis”*
**Geruch**9%
*“Hat ein tolles Aroma”*
**Backen**6%
*“Ich nutze sie fast jeden Tag um selber Schokolade zu machen”*
**Funktionalität insgesamt**5%
*“die Kakaobutter ist da immer mit bei funktioniert richtig super”*
**Saugfähigkeit**4%
*“zieht trotzdem gut ein”*
**Eignung für trockene Haut**4%
*“Gut für trockene Haut”*
**Feucht/Trocken**4%
*“Gute Pflege für trockene Haut”*
**Geschmack**3%
*“Tolle Qualität und Geschmack”*
**beworben Vs Tatsächliches Produkt**3%
*“Super wie beschrieben alles immer wieder gerne”*
### **What buyers complain about **
**Geruch**25%
*“Riecht nach Chemie”*
**Geschmack insgesamt**19%
*“hatte einen unangenehmen Off-Flavor.”*
**Abgestanden/verfault/verwöhnt**19%
*“Kakaobutter ranzig, bis jetzt noch keine Rückerstattung erfolgt”*
**Lagertemperatur**13%
*“Leider wurde das Produkt geschmolzen geliefert”*
**Hautgesundheit**13%
*“Vollkommen ungeeignet für Kosmetik”*
**Brock/Klump/Sammlung**3%
*“Leider auch etwas zu große Stücke”*
**Geschmack**3%
*“Hat aber für meine Zwecke, Margarine Herstellung, zu viel Eigengeschmack”*
**Gesamtgröße**3%
*“Leider auch etwas zu große Stücke”*
### **Top return reasons **
**Hartes Gefühl**11%
**Geruch**11%
**Preis-Leistungs-Verhältnis**11%
**Auslaufsicher**11%
**Haltbarkeit**11%
**Heizung**11%
**Kompatibilität – insgesamt**11%
**beworben Vs Tatsächliches Produkt**11%
**Gesamtgröße**11%
## **Common questions**
- **Is kakaobutter profitable to sell on Amazon Germany?**
- The niche generates €692K/yr across 17 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the kakaobutter niche?**
- 12 brands and 33 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in kakaobutter?**
- Top complaints mined from reviews: Geruch, Geschmack insgesamt, Abgestanden/verfault/verwöhnt. The return rate is 0.1%.
- **When does demand for kakaobutter peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the kakaobutter niche?**
- Listings span €5.30–€46.55; the average listing price is €20.23 (sweet spot $15–$100). The average incumbent carries 1,195 reviews — the moat a new listing must climb.
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