---
title: "Kajalstift Schwarz — €112K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/kajalstift-schwarz"
last_updated: "2026-08-10T01:10:58.353Z"
locale: en
meta:
description: "Niche score 46/100 · €112K/yr market · 255K searches/yr · €4.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €112K/yr market · 255K searches/yr · €4.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kajalstift Schwarz — €112K/yr Amazon DE Niche (2026) - Flapen"
---
# **kajalstift schwarz**
**Skip it**
Prices mostly outside the sweet spot ($0.82–$15.89) — this niche doesn't clear our bar today.
Market size 27Growth 21Conversion 83Competition 50Returns 100Price range 6Avg price 14Brand share 42Review moat 22Quality gap 63
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€112K**
€112K/yr · 255K searches
**Review moat**
**Bad****8,732.85**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****€4.96**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****€0.82–€15.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, kajalstift schwarz is a €112K/yr Amazon Germany market (255K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kajalstift schwarz market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **€99K–€124K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**100**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 92%
**Open market**
**16%**
- Manhattan31% - Essence Cosmetics22% - Artdeco13% - Max Factor8% - L'Oreal Paris5% - Sandstone Scandinavia4% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.
7K5KPrime Day '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/kosmetik/kajalstift-schwarz/trend)
## **Top kajalstift schwarz search terms**
- **kajal wasserfest**61K/yr+69.4%5.3% conv. - **kajal**64K/yr-13.5%4.3% conv. - **kajalstift schwarz**56K/yr-54.2%12.5% conv. - **kajalstift**19K/yr-16.3%2.4% conv. - **kajal wasserfest schwarz**10K/yr+25.7%10.3% conv. - **wasserfester kajal**7K/yr+13.1%3.0% conv. - **kajalstifte**8K/yr-15.4%1.4% conv. - **kajal schwarz**8K/yr-30.0%11.5% conv. - **essence kajal**6K/yr-4.8%3.5% conv. - **wasserfester kajal schwarz**5K/yr-16.1%8.4% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/kajalstift-schwarz/search-terms)
## **Top kajalstift schwarz products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€6K10%€11K15%€17K20%€22K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Manhattan Endless Stay Waterproof Gel Eyeliner Schwarzer Gel Eyeliner mit herausdrehbarer Mine ohne Anspitzen Farbe Blackest Black 006 2 6g (1er Pack)**Manhattan**€2.05**4.4★9,600 rev](https://www.amazon.de/dp/B01N5TO559) [2**essence LONG-LASTING eye pencil 34 sparkling black Drehbarer Kajalstift mit intensiver Farbagabe Vegane Kosmetik Wasserfest Langanhaltend & ohne Parfum**Essence Cosmetics**€1.30**4.5★13,311 rev](https://www.amazon.de/dp/B09HHBSR5H) [3**ARTDECO Soft Eyeliner Waterproof - Cremiger Kajalstift wasserfest langanhaltender Eye Liner mit hoher Deckkraft - 1 x 1 2 g**Artdeco**€4.73**4.4★3,566 rev](https://www.amazon.de/dp/B003HL9SVG) [4**Max Factor Kohl Eyeliner 20 schwarze leicht zu verblendende Formel perfekt für Smokey Eyes Make-up 4 g (1er Pack)**Max Factor**€2.45**4.5★13,684 rev](https://www.amazon.de/dp/B001IZYQQU) [5**Manhattan Eyemazing Khol Kajal 1010N**Manhattan**€1.47**4.5★644 rev](https://www.amazon.de/dp/B0BD5N2GWQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOréal Paris Augen Make-up Haute Couleur Khol Eyeliner für intensive Farbe & müheloses Verblenden Wischfester Kajalstift mit Shea Butter Cremige Puder-Formel Farbe: Noir (Schwarz)**L'Oreal Paris**€6.10**239 rev7mo ago](https://www.amazon.de/dp/B0FPX92XM8) [**Manhatta WonderInk Eyeliner Liquid Black 001 (1 ML)**Manhattan**€4.60**106 rev1y ago](https://www.amazon.de/dp/B0DKF9C8LD) [**Sandstone Scandinavia Hypoallergener Eyeliner Wasserfester Kajalstift für empfindliche Augen Parfümfrei vegan und langanhaltend Schwarz**Sandstone Scandinavia**€9.30**2,309 rev1y ago](https://www.amazon.de/dp/B0DJVVVMCS) [**ARTDECO Khol Waterproof Liner - Wasserfester und pechschwarzer Kajalstift - 1 x 1 2 g**Artdeco**€5.65**114 rev2y ago](https://www.amazon.de/dp/B0CVBF8V25) [**M. Asam MAGIC FINISH Eye Designer Black (0 28g) Wasserfester Kajalstift Mit Drehmine Präziser Eye Liner Für Ausdrucksstarke Augen & Langanhaltendes Eye Make-up**M. Asam**€6.77**594 rev2y ago](https://www.amazon.de/dp/B08LNGBT69)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOréal Paris Augen Make-up Haute Couleur Khol Eyeliner für intensive Farbe & müheloses Verblenden Wischfester Kajalstift mit Shea Butter Cremige Puder-Formel Farbe: Noir (Schwarz)**L'Oreal Paris**€6.10**4.2★**▲ 146%**](https://www.amazon.de/dp/B0FPX92XM8) [**COSLINE Kajal Eyeliner Schwarz 101 Wasserfester Kajal Verschmiert nicht Schwarzer Augenstift & Lidstrich Weiches Auftragen Starke Pigmentierung Vegan Made in Germany**COSLINE**€15.89**4.2★**▲ 119%**](https://www.amazon.de/dp/B07VPNL4D2) [**Manhattan X-Act Eyeliner Pen Schwarzer Eyelinerstift für den idealen Lidstrich Waterproof Farbe Paint It Black 1010N 1 x 1g**Manhattan**€2.14**4.2★**▲ 101%**](https://www.amazon.de/dp/B008CR3IU2) [**essence LONG-LASTING eye pencil 35 sparkling brown Drehbarer Kajalstift mit intensiver Farbagabe Vegane Kosmetik Wasserfest Langanhaltend & ohne Parfum**Essence Cosmetics**€1.34**4.5★**▲ 100%**](https://www.amazon.de/dp/B09HH9N2HV) [**essence LONG-LASTING eye pencil 01 Black Fever Drehbarer Kajalstift mit intensiver Farbagabe Vegane Kosmetik Wasserfest Langanhaltend & ohne Parfum**Essence Cosmetics**€1.29**4.5★**▲ 95%**](https://www.amazon.de/dp/B0038E8OOO)
**~~View all trending →~~**
## **What buyers say about kajalstift schwarz**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**13%
*“Super Produkt”*
**Haltbarkeit**12%
*“Gute Haltbarkeit”*
**Lidstrichqualität**12%
*“Super Eyeliner”*
**Farbe**9%
*“auch das sparkling black sehr schön.”*
**Einfache Anwendung**9%
*“sehr angenehm aufzutragen”*
**Wasserbeständigkeit**7%
*“Der Eyeliner ist wie beschrieben (wasserfest, wischfest)”*
**beworben Vs Tatsächliches Produkt**6%
*“Tut was er soll”*
**Preis-Leistungs-Verhältnis**5%
*“Super Preis-Leistung”*
**Wischfestigkeit**5%
*“Super, man bekommt keine Augen wie ein Panda, ganzen Tag auf Arbeit und nichts verschmiert”*
**Weiches Gefühl**4%
*“Und soft und leicht aufzutragen”*
### **What buyers complain about **
**Haltbarkeit**13%
*“Keine gute Haltbarkeit”*
**Wischfestigkeit**13%
*“Verschmiert”*
**Wasserbeständigkeit**11%
*“ist nicht waterproof”*
**Lidstrichqualität**9%
*“Der Eyeliner ist viel zu flüssig für einen Filzstift Typ”*
**Qualität insgesamt**8%
*“Flop”*
**Preis-Leistungs-Verhältnis**8%
*“Überteuert und hält nicht”*
**beworben Vs Tatsächliches Produkt**5%
*“Nicht so wie erwartet”*
**Farbe**5%
*“Farbe hält kaum”*
**Empfindlichkeit insgesamt**2%
*“Etwas zu flüssig, bei empfindlichen Augen nicht zu empfehlen”*
**Einfache Anwendung**2%
*“Beim auftragen, schräg halten, sonst ist der Strich zu dick”*
### **Top return reasons **
**Farbe**22%
**Wischfestigkeit**14%
**Funktionalität insgesamt**10%
**beworben Vs Tatsächliches Produkt**10%
**Lackqualität**7%
**Haltbarkeit**5%
**Produktzustand**3%
**Lidstrichqualität**3%
**Zertifizierungen**3%
**Defekt Material/Teile**3%
## **Common questions**
- **Is kajalstift schwarz profitable to sell on Amazon Germany?**
- The niche generates €112K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the kajalstift schwarz niche?**
- 14 brands and 100 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in kajalstift schwarz?**
- Top complaints mined from reviews: Haltbarkeit, Wischfestigkeit, Wasserbeständigkeit. The return rate is 0.1%.
- **When does demand for kajalstift schwarz peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the kajalstift schwarz niche?**
- Listings span €0.82–€15.89; the average listing price is €4.96 (sweet spot $15–$100). The average incumbent carries 8,733 reviews — the moat a new listing must climb.
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