---
title: "Trend — herren shampoo - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/herren-shampoo/trend"
last_updated: "2026-08-10T03:30:30.376Z"
locale: en
meta:
  description: "Niche score 55/100 · €271K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · €271K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — herren shampoo - Flapen"
---

# **herren shampoo**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 49Growth 50Conversion 83Competition 88Returns 100Price range 41Avg price 17Brand share 0Review moat 41Quality gap 35

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Conversion**

**Great****9.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+20.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****€271K**

€271K/yr · 493K searches

**Review moat**

**Okay****2,395.58**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****€1.48–€24.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****€6.04**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend