---
title: "Hermes Parfum Herren — €308K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/hermes-parfum-herren"
last_updated: "2026-08-10T04:51:42.000Z"
locale: en
meta:
description: "Niche score 44/100 · €308K/yr market · 121K searches/yr · €78.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €308K/yr market · 121K searches/yr · €78.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hermes Parfum Herren — €308K/yr Amazon DE Niche (2026) - Flapen"
---
# **hermes parfum herren**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 28Conversion 40Competition 25Returns 96Price range 57Avg price 83Brand share 0Review moat 64Quality gap 42
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€78.68**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****954.23**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€45.28–€141.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€308K**
€308K/yr · 121K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+2.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, hermes parfum herren is a €308K/yr Amazon Germany market (121K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hermes parfum herren market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **€236K–€315K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#532**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Hermès100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.
6K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/de/kosmetik/hermes-parfum-herren/trend)
## **Top hermes parfum herren search terms**
- **hermes parfum herren**47K/yr-2.4%2.3% conv. - **terre de hermes parfum herren**31K/yr+13.6%3.5% conv. - **terre d hermes**17K/yr-0.4%2.0% conv. - **hermes terre dhermes parfum**8K/yr-7.6%2.7% conv. - **terre dhermes**6K/yr+14.1%1.9% conv. - **terre de hermes**5K/yr-7.3%3.1% conv. - **terre d hermes parfum**4K/yr-11.9%2.1% conv. - **terre dhermes parfum herren**3K/yr+14.6%4.3% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/hermes-parfum-herren/search-terms)
## **Top hermes parfum herren products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€31K20%€62K30%€92K40%€123K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hermes Terre DHermes Edt Spray 100ml**Hermès**€71.76**4.6★451 rev](https://www.amazon.de/dp/B0015KDM72) [2**Hermès Hermès Terre DHermès Eau de Toilette 200ml**Hermès**€91.27**4.6★2,746 rev](https://www.amazon.de/dp/B002XITZMG) [3**HERMES Terre dHERMES Eau Givrée Man de Parfum 100ml (Original)**Hermès**€63.33**4.5★511 rev](https://www.amazon.de/dp/B0B18RDL8G) [4**Hermès Festes Parfüm 1er Pack (1x 200 ml)**Hermès**€141.53**4.5★1,054 rev](https://www.amazon.de/dp/B00XPOFZDA) [5**Hermès HERMES DHermès Edt Vapo 50 Ml Holzig würzig**Hermès**€45.28**4.6★2,746 rev](https://www.amazon.de/dp/B099F4KNZS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HERMES Terre dHERMES Eau Givrée Man de Parfum 100ml (Original)**Hermès**€63.33**511 rev4y ago](https://www.amazon.de/dp/B0B18RDL8G) [**Hermès Terre dHermes Eau De Toilette**Hermès**€52.00**711 rev4y ago](https://www.amazon.de/dp/B09N3WKW1S) [**Hermès HERMES DHermès Edt Vapo 50 Ml Holzig würzig**Hermès**€45.28**2,746 rev4y ago](https://www.amazon.de/dp/B099F4KNZS) [**Hermès Terre DHermès Eau Intense Vétiver Eau de Parfum 200 ml (Herren)**Hermès**€120.72**432 rev6y ago](https://www.amazon.de/dp/B081TQBH9P) [**Hermes Terre dHermès Eau intense Vetiver 50ml**Hermès**€49.45**831 rev7y ago](https://www.amazon.de/dp/B07FKQ4C8V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HERMES Hermès Eau de Cologne für Männer 1er Pack (1x 200 ml) Frisch**Hermès**€96.87**4.6★**▲ 302%**](https://www.amazon.de/dp/B00BO8D2H0) [**HERMES Terre dHERMES Eau Givrée Man de Parfum 100ml (Original)**Hermès**€63.33**4.5★**▲ 73%**](https://www.amazon.de/dp/B0B18RDL8G) [**Hermès Festes Parfüm 1er Pack (1x 200 ml)**Hermès**€141.53**4.5★**▲ 53%**](https://www.amazon.de/dp/B00XPOFZDA) [**Hermes Terre DHermes Edt Spray 100ml**Hermès**€71.76**4.6★**▲ 24%**](https://www.amazon.de/dp/B0015KDM72) [**Hermès Terre dHermes Eau De Toilette**Hermès**€52.00**4.6★**— 7%**](https://www.amazon.de/dp/B09N3WKW1S)
**~~View all trending →~~**
## **What buyers say about hermes parfum herren**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**78%
*“Gute Duft”*
**Preis-Leistungs-Verhältnis**10%
*“Originales Hermès Parfum mit großem Preisvorteil”*
**Qualität insgesamt**4%
*“Top Qualität”*
**beworben Vs Tatsächliches Produkt**4%
*“Alles in Ordnung, wie beschrieben”*
**Gesamtgröße**2%
*“Super Größe”*
### **What buyers complain about **
**Geruch**88%
*“kein eau de parfum”*
### **Top return reasons **
**Geruch**85%
**Gesamtgröße**8%
**Auslaufsicher**4%
**Feucht/Trocken**4%
## **Common questions**
- **Is hermes parfum herren profitable to sell on Amazon Germany?**
- The niche generates €308K/yr across 13 tracked products. 90-day search growth is +2.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the hermes parfum herren niche?**
- 1 brands and 68 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hermes parfum herren?**
- Top complaints mined from reviews: Geruch. The return rate is 0.8%.
- **When does demand for hermes parfum herren peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the hermes parfum herren niche?**
- Listings span €45.28–€141.53; the average listing price is €78.68 (sweet spot $15–$100). The average incumbent carries 954 reviews — the moat a new listing must climb.
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