---
title: "Trend — henna - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/henna/trend"
last_updated: "2026-07-21T06:17:45.755Z"
locale: en
meta:
  description: "henna clears our launch bar: a $883K/yr market growing +56.3% this quarter with returns at 0.6%. Data updated Jul 2026."
  "og:description": "henna clears our launch bar: a $883K/yr market growing +56.3% this quarter with returns at 0.6%. Data updated Jul 2026."
  "og:title": "Trend — henna - Flapen"
---

# **henna**

**Launch it**

A $883K/yr market growing +56.3% this quarter with returns at 0.6% — clears our launch bar.

Market size 76Growth 73Conversion 61Competition 20Returns 97Price range 3Avg price 24Brand share 8Review moat 72Quality gap 96

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****€883K**

€883K/yr · 1.9M searches

**Growth**

**Good****+56.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****621.91**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Bad****€8.72**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****€5.10–€15.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100