---
title: "henna — €883K/yr Amazon Germany Niche, Score 56/100 - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/henna"
last_updated: "2026-07-20T17:00:15.198Z"
locale: en
meta:
description: "henna clears our launch bar: a $883K/yr market growing +56.3% this quarter with returns at 0.6%. Data updated Jul 2026."
"og:description": "henna clears our launch bar: a $883K/yr market growing +56.3% this quarter with returns at 0.6%. Data updated Jul 2026."
"og:title": "henna — €883K/yr Amazon Germany Niche, Score 56/100 - Flapen"
---
# **henna**
**Launch it**
A $883K/yr market growing +56.3% this quarter with returns at 0.6% — clears our launch bar.
Market size 76Growth 73Conversion 61Competition 20Returns 97Price range 3Avg price 24Brand share 8Review moat 72Quality gap 96
**Returns**
**Incredible****0.6%**
return rate — above 6% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****€883K**
€883K/yr · 1.9M searches
**Growth**
**Good****+56.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****621.91**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****€8.72**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****€5.10–€15.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, henna is a €883K/yr Amazon Germany market (1.9M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Launch it — 56/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **100K–125K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **€872K–€1.1M**
- units × avg price
- **Launch success**
- **80%**
- 4 of 5 new (360d)
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **185 days**
## **Competition**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**35**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Golecha50% - Naturic19% - eLander11% - Neeta9% - FADEDA6% - Sattva Ayurveda3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +56.3% search growth over the last 90 days.
80K60KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/de/kosmetik/henna/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€133K30%€265K45%€398K60%€530K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Golecha Henna-Kegel rötlich-braun 4er-Pack**Golecha**€5.50**3.9★4,135 rev](https://www.amazon.de/dp/B07LGPCY2B) [2**Neeta Henna-Kegel 4er-Pack natürliche Mehndi-Paste rotbraune Farbe**Neeta**€6.13**4.0★65 rev](https://www.amazon.de/dp/B0FPM8WR35) [3**Naturic 4x Henna Tattoo Temporäre Tattoo + 11x Henna Tattoo Schablone Temporäre Mehndi Tattoos Natürliche Kegel Tattoo sticker Temporäre Tätowierung - Rotbraun**Naturic**€10.90**4.1★109 rev](https://www.amazon.de/dp/B0FNKRVCP3) [4**Golecha Rotbraun 4er-Pack (je 30 g)**Golecha**€5.68**3.9★1,069 rev](https://www.amazon.de/dp/B09281DZ9K) [5**eLander 3x Temporäre Tattoo Natürliche + 10x Henna Schablone Mehndi Tattoos Kegel Tätowierung (Braun)**eLander**€10.69**4.0★484 rev](https://www.amazon.de/dp/B0CCV8KF6C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Neeta Henna-Kegel 4er-Pack natürliche Mehndi-Paste rotbraune Farbe**Neeta**€6.13**65 rev8mo ago](https://www.amazon.de/dp/B0FPM8WR35) [**Naturic 1x Henna Tattoo Temporäre Tattoo Temporäre Mehndi Tattoos Natürliche Kegel Tattoo sticker Temporäre Tätowierung - Rotbraun**Naturic**€5.10**46 rev9mo ago](https://www.amazon.de/dp/B0FTWK6N5M) [**Naturic 6x Henna Tattoo Temporäre Tattoo 11x Henna Tattoo Schablone Temporäre Mehndi Tattoos Natürliche Kegel Tattoo sticker Temporäre Tätowierung Rotbraun Cherry Rot Schwarz**Naturic**€15.28**40 rev9mo ago](https://www.amazon.de/dp/B0FS4ZYRP8) [**Naturic 4x Henna Tattoo Temporäre Tattoo + 11x Henna Tattoo Schablone Temporäre Mehndi Tattoos Natürliche Kegel Tattoo sticker Temporäre Tätowierung Schwarz Rot Braun**Naturic**€11.40**63 rev10mo ago](https://www.amazon.de/dp/B0FPPDCBC5) [**Naturic 4x Henna Tattoo Temporäre Tattoo + 11x Henna Tattoo Schablone Temporäre Mehndi Tattoos Natürliche Kegel Tattoo sticker Temporäre Tätowierung - Rotbraun**Naturic**€10.90**109 rev10mo ago](https://www.amazon.de/dp/B0FNKRVCP3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Neeta Henna-Kegel 4er-Pack natürliche Mehndi-Paste rotbraune Farbe**Neeta**€6.13**4.0★**▲ 162%**](https://www.amazon.de/dp/B0FPM8WR35) [**Naturic 6x Henna Tattoo Temporäre Tattoo 11x Henna Tattoo Schablone Temporäre Mehndi Tattoos Natürliche Kegel Tattoo sticker Temporäre Tätowierung Rotbraun Cherry Rot Schwarz**Naturic**€15.28**3.9★**▲ 66%**](https://www.amazon.de/dp/B0FS4ZYRP8) [**Naturic 1x Henna Tattoo Temporäre Tattoo Temporäre Mehndi Tattoos Natürliche Kegel Tattoo sticker Temporäre Tätowierung - Rotbraun**Naturic**€5.10**3.4★**▲ 61%**](https://www.amazon.de/dp/B0FTWK6N5M) [**4x FADEDA Golecha Magic FAST HEENA CONE Paste Cones Kegel (schwarz) No Mix No PPD 125g (schwarz) Deezee by Golecha**FADEDA**€6.12**3.7★**▲ 54%**](https://www.amazon.de/dp/B0C1DCNPZW) [**Naturic 4x Henna Tattoo Temporäre Tattoo + 11x Henna Tattoo Schablone Temporäre Mehndi Tattoos Natürliche Kegel Tattoo sticker Temporäre Tätowierung Schwarz Rot Braun**Naturic**€11.40**4.0★**▲ 31%**](https://www.amazon.de/dp/B0FPPDCBC5)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**22%
*“Gut Farbenlehre”*
**Qualität insgesamt**20%
*“Super Produkt”*
**Einfache Anwendung**9%
*“Das auftragen ging super einfach und ich habe die Sommersprossen auf der Nase, Wangen, Stirn sowie etwas um die Augen willkürlich ohne zu systematisch vorzugehen aufgetragen”*
**Benutzerfreundlichkeit**8%
*“Gute Handhabung”*
**Eignung heißes Wetter**5%
*“Super für den Sommer”*
**Geruch**3%
*“Einen angenehmen, natürlichen Henna-Duft”*
**Preis-Leistungs-Verhältnis**3%
*“super Preis Leistung”*
**beworben Vs Tatsächliches Produkt**2%
*“Erfüllt was es soll”*
**Haltbarkeit**2%
*“Tolles Produkt hält lange”*
**Textur/Konsistenz – insgesamt**2%
*“Konsistenz ist super”*
### **What buyers complain about **
**Farbe**24%
*“Farbe enttäuschend”*
**Funktionalität insgesamt**16%
*“Not working”*
**Haltbarkeit**9%
*“Haltbarkeit nicht gut”*
**Qualität insgesamt**6%
*“Müll”*
**Farbverblassen/Verfärbung**4%
*“Null Farbentwicklung”*
**Allergien**3%
*“Es brennt unheimlich auf der Haut”*
**Geruch**3%
*“Geruch geht mögen aber bestimmt nicht alle”*
**Lackqualität**2%
*“Schlecht pigmentiert”*
**Auslaufsicher**2%
*“Schimmelig und ausgelaufen”*
**Feucht/Trocken**2%
*“alle Tuben sind vertrocknet”*
### **Top return reasons **
**Farbe**53%
**Funktionalität insgesamt**13%
**beworben Vs Tatsächliches Produkt**4%
**Lackqualität**4%
**Qualität insgesamt**3%
**Produktzustand**3%
**Geruch**3%
**Auslaufsicher**2%
**Feucht/Trocken**2%
**Farbverblassen/Verfärbung**2%
## **Common questions**
- **Is henna profitable to sell on Amazon Germany?**
- The niche generates €883K/yr across 11 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +56.3%. Flapen's verdict: Launch it (56/100).
- **How competitive is the henna niche?**
- 6 brands and 35 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in henna?**
- Top complaints mined from reviews: Farbe, Funktionalität insgesamt, Haltbarkeit. The return rate is 0.6%.
- **When does demand for henna peak?**
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the henna niche?**
- Listings span €5.10–€15.28; the average listing price is €8.72 (sweet spot $15–$100). The average incumbent carries 622 reviews — the moat a new listing must climb.
## **Related niches in Kosmetik**
- 64 [**tattoo maschine set**](https://flapen.com/research/de/kosmetik/tattoo-maschine-set)€1.1M/yr-2.3%**Worth a look**- 64 [**badebomben kinder**](https://flapen.com/research/de/kosmetik/badebomben-kinder)€951K/yr-56.3%**Worth a look**- 64 [**fußnägel zum aufkleben**](https://flapen.com/research/de/kosmetik/fussnaegel-zum-aufkleben)€85K/yr+401.2%**Worth a look**- 65 [**wimpernlifting set**](https://flapen.com/research/de/kosmetik/wimpernlifting-set)€1.1M/yr-7.5%**Worth a look**- 65 [**nail art marker**](https://flapen.com/research/de/kosmetik/nail-art-marker)€15K/yr+443.7%**Worth a look**- 65 [**nagellack stift**](https://flapen.com/research/de/kosmetik/nagellack-stift)€60K/yr+214.6%**Worth a look**[**All Kosmetik niches **](https://flapen.com/research/de/kosmetik)