---
title: "Trend — haarwasser - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/haarwasser/trend"
last_updated: "2026-08-10T02:14:24.951Z"
locale: en
meta:
  description: "Niche score 52/100 · €150K/yr market · 162K searches/yr · €14.65 avg price. Soft demand (-5.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · €150K/yr market · 162K searches/yr · €14.65 avg price. Soft demand (-5.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — haarwasser - Flapen"
---

# **haarwasser**

**Worth a look**

Shows low returns (0.1%), but soft demand (-5.1% this quarter) keeps it on the watch list.

Market size 32Growth 22Conversion 69Competition 61Returns 100Price range 60Avg price 72Brand share 31Review moat 66Quality gap 45

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****€14.65**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****861.5**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****€4.80–€30.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****€150K**

€150K/yr · 162K searches

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-5.1%**

90-day search growth — must beat 0% to launch

## Trend