---
title: "Trend — haarwachs - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/haarwachs/trend"
last_updated: "2026-07-21T15:02:55.029Z"
locale: en
meta:
  description: "Niche score 59/100 · €969K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · €969K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — haarwachs - Flapen"
---

# **haarwachs**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 77Growth 18Conversion 74Competition 86Returns 99Price range 49Avg price 43Brand share 44Review moat 24Quality gap 45

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Market size**

**Great****€969K**

€969K/yr · 1.3M searches

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****€2.44–€26.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****€11.11**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****5,214.13**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-13.1%**

90-day search growth — must beat 0% to launch