---
title: "Trend — haarturban - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/haarturban/trend"
last_updated: "2026-08-10T09:34:26.349Z"
locale: en
meta:
  description: "Niche score 42/100 · €120K/yr market · 319K searches/yr · €10.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · €120K/yr market · 319K searches/yr · €10.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — haarturban - Flapen"
---

# **haarturban**

**Skip it**

Soft demand (-15.1% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 17Conversion 44Competition 40Returns 91Price range 23Avg price 40Brand share 71Review moat 24Quality gap 42

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****€10.74**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****€120K**

€120K/yr · 319K searches

**Review moat**

**Bad****5,243.17**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****€6.80–€17.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-15.1%**

90-day search growth — must beat 0% to launch

## Trend