---
title: "Haarspray — €275K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/haarspray"
last_updated: "2026-08-10T10:48:39.075Z"
locale: en
meta:
description: "Niche score 50/100 · €275K/yr market · 668K searches/yr. Prices mostly outside the sweet spot ($1.06–$15.77) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €275K/yr market · 668K searches/yr. Prices mostly outside the sweet spot ($1.06–$15.77) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Haarspray — €275K/yr Amazon DE Niche (2026) - Flapen"
---
# **haarspray**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($1.06–$15.77) keeps it on the watch list.
Market size 50Growth 24Conversion 85Competition 74Returns 99Price range 5Avg price 12Brand share 17Review moat 67Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****834.89**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****€275K**
€275K/yr · 668K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****€4.37**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****€1.06–€15.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, haarspray is a €275K/yr Amazon Germany market (668K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **haarspray market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€262K–€350K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**116**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 85%
**Open market**
**4%**
- TAFT41% - Wellaflex22% - WELLA18% - Wella Professionals9% - EIMI4% - got2b3% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/kosmetik/haarspray/trend)
## **Top haarspray search terms**
- **haarspray**280K/yr-6.3%6.5% conv. - **haarspray damen**116K/yr+17.2%6.5% conv. - **haarspray männer**56K/yr+13.7%8.6% conv. - **taft haarspray**49K/yr-2.0%10.7% conv. - **haarlack**24K/yr-0.5%6.4% conv. - **hair spray**19K/yr-4.3%3.0% conv. - **hairspray**25K/yr-33.0%2.5% conv. - **taft**15K/yr+1.8%3.7% conv. - **wellaflex haarspray**11K/yr+20.0%8.0% conv. - **haarspray taft**16K/yr-20.3%11.2% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/haarspray/search-terms)
## **Top haarspray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€11K8%€22K12%€33K16%€44K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwarzkopf Taft Haarspray Power Cashmere (250 ml) Haltegrad 5 Haarstyling Haarspray für trockenes und strapaziertes Haar Kaschmir-ähnliche Geschmeidigkeit vegane Formel***TAFT**€2.72**4.8★268 rev](https://www.amazon.de/dp/B0CVQHQSZW) [2**Wellaflex 2-Tages-Volumen Haarspray für Frauen | Bis zu 2 Tage flexibler Halt | Für lang anhaltendes Styling | Sanft zur Kopfhaut dermatologisch getestet | Vegane Formel | Haltegrad 4 | 75ml**Wellaflex**€1.06**4.6★617 rev](https://www.amazon.de/dp/B0CSZ86C5F) [3**Schwarzkopf Taft Haarlack Power (250 ml) Haltegrad 5 Haarstyling Haarspray für alle Haartypen bis zu 72 Stunden starker Halt vegane Formel***TAFT**€2.75**4.6★164 rev](https://www.amazon.de/dp/B0CVQHHWYR) [4**Wella EIMI Dynamic Fix Styling Spray 45 Sekunden Haarspray für ein flexibles Styling mit UV-Schutz-Formel und Schutz vor Feuchtigkeit und Hitze 1 x 500 ml**Wella Professionals**€9.38**4.6★2,550 rev](https://www.amazon.de/dp/B00X5N4QUY) [5**Wellaflex Haarlack Power Halt Mega Stark Styling Spray für 48h flexiblen Halt ohne Verkleben mit UV-Schutz und Hair Taming Complex mit Macadamia-Öl 250 ml**WELLA**€2.38**4.6★220 rev](https://www.amazon.de/dp/B099KKS74Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf Taft Haarspray Power Express (250 ml) Haltegrad 5 Haarstyling Haarspray für alle Haartypen trocknet sofort Vegane Formel***TAFT**€2.77**56 rev8mo ago](https://www.amazon.de/dp/B0G218GJ7W) [**TAFT Haarspray Aloe Boost mit Aloe Vera-Komplex & Niacinamid Haltegrad 4 (250 ml) Styling Spray für alle Haartypen Haarspray ohne Silikone für langanhaltenden nicht klebrigen Halt**TAFT**€2.83**59 rev8mo ago](https://www.amazon.de/dp/B0G21DTN6Q) [**Schwarzkopf taft Haarspray VOLUMEN feines Haar Haltegrad 4 (0.25 l)**TAFT**€2.81**38 rev1y ago](https://www.amazon.de/dp/B0DGTLB12F) [**Schwarzkopf Taft Haarspray Power Cashmere (250 ml) Haltegrad 5 Haarstyling Haarspray für trockenes und strapaziertes Haar Kaschmir-ähnliche Geschmeidigkeit vegane Formel***TAFT**€2.72**268 rev2y ago](https://www.amazon.de/dp/B0CVQHQSZW) [**Schwarzkopf Taft Haarlack Power (250 ml) Haltegrad 5 Haarstyling Haarspray für alle Haartypen bis zu 72 Stunden starker Halt vegane Formel***TAFT**€2.75**164 rev2y ago](https://www.amazon.de/dp/B0CVQHHWYR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf taft Haarspray VOLUMEN feines Haar Haltegrad 4 (0.25 l)**TAFT**€2.81**4.4★**▲ 151%**](https://www.amazon.de/dp/B0DGTLB12F) [**Schwarzkopf Taft Haarspray Power Invisible (250 ml) Haltegrad 5 Haarstyling Haarspray für alle Haartypen Nicht klebend und ohne zu beschweren Vegane Formel***TAFT**€2.69**4.6★**▲ 147%**](https://www.amazon.de/dp/B0CVQGCQCG) [**WELLA Deluxe Haarspray Hydro Protect und Style extra stark 250 ml**WELLA**€2.84**4.3★**▲ 92%**](https://www.amazon.de/dp/B087NW8KHB) [**Schwarzkopf Taft Haarlack Power (250 ml) Haltegrad 5 Haarstyling Haarspray für alle Haartypen bis zu 72 Stunden starker Halt vegane Formel***TAFT**€2.75**4.6★**▲ 76%**](https://www.amazon.de/dp/B0CVQHHWYR) [**TAFT Haarspray Aloe Boost mit Aloe Vera-Komplex & Niacinamid Haltegrad 4 (250 ml) Styling Spray für alle Haartypen Haarspray ohne Silikone für langanhaltenden nicht klebrigen Halt**TAFT**€2.83**4.3★**▲ 69%**](https://www.amazon.de/dp/B0G21DTN6Q)
**~~View all trending →~~**
## **What buyers say about haarspray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Haarstyling**17%
*“leichtes Styling legen.”*
**Geruch**14%
*“Duft”*
**Qualität insgesamt**14%
*“Bestes Produkt”*
**Haftung/Klebrigkeit**8%
*“Alltagstauglicher Halt ohne Klebegefühl – besser als viele teurere Sprays”*
**Preis-Leistungs-Verhältnis**6%
*“Fazit: Ein gutes Produkt mit einem top Preis”*
**Haltbarkeit**4%
*“Perfekter halt”*
**beworben Vs Tatsächliches Produkt**4%
*“was es verspricht”*
**Eignung Glattes Haar**3%
*“Feiner Sprühnebel auf das Haar”*
**Feucht/Trocken**3%
*“Starker Halt und hydratisiertes Haar”*
**Benutzerfreundlichkeit**3%
*“Ideal für den täglichen Gebrauch”*
### **What buyers complain about **
**Haftung/Klebrigkeit**16%
*“Klebt überall”*
**Geruch**11%
*“dieses sprüht nur parfümierte Luft”*
**Haarverwandt**10%
*“Problem bei mir, wenn meine Haare nicht gerade frisch kurz geschnitten sind”*
**Gesamtgröße**5%
*“schon klein”*
**Preis-Leistungs-Verhältnis**5%
*“Geldverschwendung”*
**Stärke**5%
*“es gibt nicht wirklich viel Halt”*
**Haltbarkeit**4%
*“Hält nicht lange”*
**Feucht/Trocken**3%
*“Haare werden trocken”*
**Eignung für langes Haar**2%
*“Schade habe lange Haare somit keinen Halt,muss stärker sein”*
**beworben Vs Tatsächliches Produkt**2%
*“Hält nicht was es verspricht”*
### **Top return reasons **
**Gesamtgröße**24%
**Defekt Material/Teile**11%
**Funktionalität insgesamt**11%
**Haltbarkeit**9%
**Geruch**7%
**Stärke**6%
**Qualität insgesamt**6%
**Haftung/Klebrigkeit**6%
**beworben Vs Tatsächliches Produkt**5%
**Eignung für kurzes Haar**3%
## **Common questions**
- **Is haarspray profitable to sell on Amazon Germany?**
- The niche generates €275K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the haarspray niche?**
- 10 brands and 116 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in haarspray?**
- Top complaints mined from reviews: Haftung/Klebrigkeit, Geruch, Haarverwandt. The return rate is 0.1%.
- **When does demand for haarspray peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the haarspray niche?**
- Listings span €1.06–€15.77; the average listing price is €4.37 (sweet spot $15–$100). The average incumbent carries 835 reviews — the moat a new listing must climb.
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