---
title: "Haarspray Reisegrösse — €397K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/haarspray-reisegroesse"
last_updated: "2026-08-10T03:45:26.540Z"
locale: en
meta:
description: "Niche score 52/100 · €397K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €397K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Haarspray Reisegrösse — €397K/yr Amazon DE Niche (2026) - Flapen"
---
# **haarspray reisegrösse**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 55Growth 24Conversion 96Competition 53Returns 99Price range 72Avg price 78Brand share 0Review moat 59Quality gap 24
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****€16.23**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€2.27–€48.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,149.38**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****€397K**
€397K/yr · 183K searches
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-2.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, haarspray reisegrösse is a €397K/yr Amazon Germany market (183K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **haarspray reisegrösse market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **€406K–€487K**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#65**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **42%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 95%
**Open market**
**0%**
- Wella Professionals61% - WELLA27% - EIMI11% - Wellaflex1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.
5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/kosmetik/haarspray-reisegroesse/trend)
## **Top haarspray reisegrösse search terms**
- **wella haarspray**73K/yr-6.9%8.6% conv. - **wella eimi haarspray**21K/yr+4.7%10.4% conv. - **eimi haarspray**21K/yr-2.3%12.9% conv. - **haarspray wella**18K/yr-6.4%7.8% conv. - **wella performance haarspray**14K/yr-1.9%11.3% conv. - **wella dynamic fix 500ml**7K/yr+3.3%18.6% conv. - **wella performance haarspray 500ml**5K/yr+3.6%14.7% conv. - **performance haarspray**5K/yr-13.5%12.5% conv. - **wella eimi dynamic fix 45 sec. haarspray 500ml**5K/yr+26.7%15.6% conv. - **wella professionals haarspray**4K/yr+5.2%7.9% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/haarspray-reisegroesse/search-terms)
## **Top haarspray reisegrösse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€40K20%€79K30%€119K40%€159K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wella EIMI Dynamic Fix Styling Spray 45 Sekunden Haarspray für ein flexibles Styling mit UV-Schutz-Formel und Schutz vor Feuchtigkeit und Hitze 1 x 500 ml**Wella Professionals**€9.38**4.6★2,550 rev](https://www.amazon.de/dp/B00X5N4QUY) [2**Wella EIMI Super Set Haarlack Fixing Spray für extra starken zuverlässigen Halt mit UV-Schutz-Formel und Schutz vor Feuchtigkeit und Hitze 1 x 300 ml**WELLA**€6.65**4.6★1,815 rev](https://www.amazon.de/dp/B00X5N5NA6) [3**Wella EIMI Dynamic Fix Styling Spray 45 Sekunden Haarspray für ein flexibles Styling mit UV-Schutz-Formel und Schutz vor Feuchtigkeit und Hitze 1 x 75 ml**EIMI**€3.92**4.5★1,720 rev](https://www.amazon.de/dp/B00X5N50HC) [4**Wella Professional Performance Haarspray 500 ml 1er Pack (1x 500 ml) Unparfümiert**Wella Professionals**€8.67**4.6★847 rev](https://www.amazon.de/dp/B000UH4KZ4) [5**Wella Performance Haarspray Duo Set 2 x 500ml**Wella Professionals**€13.90**4.7★860 rev](https://www.amazon.de/dp/B009AJDSU6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wellaflex Fülle & Style Haarspray für Frauen | Bis zu 48 Std. ultra starker Halt | Für volles voluminöses Haar| Sanft zur Kopfhaut dermatologisch getestet | Vegane Formel | Haltegrad 5 | 250ml**Wellaflex**€2.27**617 rev2y ago](https://www.amazon.de/dp/B0CSZ79LZP) [**2er Wella Professionals EIMI Super Set Haarspray Extra Strong Finishing Spray 500 ml**Wella Professionals**€18.79**155 rev6y ago](https://www.amazon.de/dp/B089GYPDYG) [**Wella EIMI Super Set Haarlack Fixing Spray für extra starken zuverlässigen Halt mit UV-Schutz-Formel und Schutz vor Feuchtigkeit und Hitze 1 x 75 ml**Wella Professionals**€3.68**1,077 rev7y ago](https://www.amazon.de/dp/B07GSBN289) [**3er Dynamic Fix EIMI Wella Professionals 45 Seconds Styler Haarspray je 500 ml = 1500 ml**Wella Professionals**€25.81**554 rev7y ago](https://www.amazon.de/dp/B07HM7FLFY) [**Wella 3 er Pack Wella Performance Strong 500 ml**WELLA**€18.78**931 rev7y ago](https://www.amazon.de/dp/B07G3G2CKD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wella EIMI Extra Volume Schaumfestiger Haarschaum für extra Volumen schützt vor Hitze und Austrocknung starker Halt ohne zu Verkleben und Beschweren 1 x 300 ml**WELLA**€7.65**4.5★**▲ 187%**](https://www.amazon.de/dp/B00X5N25AM) [**Wella EIMI Dynamic Fix Styling Spray 45 Sekunden Haarspray für ein flexibles Styling mit UV-Schutz-Formel und Schutz vor Feuchtigkeit und Hitze 1 x 500 ml**Wella Professionals**€9.38**4.6★**▲ 49%**](https://www.amazon.de/dp/B00X5N4QUY) [**Wella EIMI Mistify Me Strong schnelltrocknendes Haarspray leichtes Fixing Spray für sofortigen Halt Styling-Spray für 24 Stunden zuverlässigen Halt mit natürlicher Bewegung 1 x 500 ml**Wella Professionals**€10.84**4.8★**▲ 49%**](https://www.amazon.de/dp/B0799PF41B) [**Wella Performance Haarspray Duo Set 2 x 500ml**Wella Professionals**€13.90**4.7★**▲ 43%**](https://www.amazon.de/dp/B009AJDSU6) [**3er Styling Haarspray Performance Extra Strong Wella Professionals 500 ml**Wella Professionals**€25.70**4.4★**▲ 34%**](https://www.amazon.de/dp/B07DVTG22M)
**~~View all trending →~~**
## **What buyers say about haarspray reisegrösse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**24%
*“Bestes Produkt”*
**Haarstyling**17%
*“Für mich das beste Haarspray”*
**Preis-Leistungs-Verhältnis**12%
*“Preis passt”*
**beworben Vs Tatsächliches Produkt**10%
*“Produkt entspricht den Beschreibungen”*
**Geruch**8%
*“es riecht neutral”*
**Haftung/Klebrigkeit**5%
*“Bürstet sich gut aus”*
**Eignung Glattes Haar**4%
*“Für feines Haar perfekt”*
**Haltbarkeit**3%
*“Hält auch gut”*
**Haarwachstum**2%
*“Super Haarfestiger”*
**Gesamtgröße**2%
*“passt”*
### **What buyers complain about **
**Haftung/Klebrigkeit**13%
*“Endlich ein Spray, dass nicht klebt”*
**Preis-Leistungs-Verhältnis**12%
*“dann sooo teuer”*
**Funktionalität insgesamt**8%
*“Hält nicht was es verspricht”*
**Qualität insgesamt**7%
*“viele schlechtere Qualität”*
**Haltbarkeit**6%
*“‚no go‘ Nach ca. 7 mal benutzen die Sprühfunktion kaputt...kein Druck mehr zum sprühen. Ein ‚no Go‘ zu diesem Preis”*
**Gesamtgröße**5%
*“Etwas kleine Packung”*
**Haarverwandt**5%
*“Schade habe lange Haare somit keinen Halt,muss stärker sein”*
**Feucht/Trocken**4%
*“Haare werden trocken”*
**Geruch**4%
*“Der Duft ist furchtbar”*
**Eignung für langes Haar**4%
*“Schade habe lange Haare somit keinen Halt,muss stärker sein”*
### **Top return reasons **
**Gesamtgröße**23%
**Defekt Material/Teile**18%
**Funktionalität insgesamt**11%
**Haltbarkeit**6%
**Haftung/Klebrigkeit**5%
**Geruch**5%
**beworben Vs Tatsächliches Produkt**4%
**Qualität insgesamt**4%
**Eignung für kurzes Haar**4%
**Stärke**4%
## **Common questions**
- **Is haarspray reisegrösse profitable to sell on Amazon Germany?**
- The niche generates €397K/yr across 24 tracked products. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the haarspray reisegrösse niche?**
- 4 brands and 64 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in haarspray reisegrösse?**
- Top complaints mined from reviews: Haftung/Klebrigkeit, Preis-Leistungs-Verhältnis, Funktionalität insgesamt. The return rate is 0.2%.
- **When does demand for haarspray reisegrösse peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the haarspray reisegrösse niche?**
- Listings span €2.27–€48.41; the average listing price is €16.23 (sweet spot $15–$100). The average incumbent carries 1,149 reviews — the moat a new listing must climb.
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