---
title: "Trend — haarmaske - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/haarmaske/trend"
last_updated: "2026-08-09T23:47:05.634Z"
locale: en
meta:
  description: "Niche score 55/100 · €679K/yr market · 839K searches/yr · €12.45 avg price. Soft demand (-6.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · €679K/yr market · 839K searches/yr · €12.45 avg price. Soft demand (-6.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — haarmaske - Flapen"
---

# **haarmaske**

**Worth a look**

Shows low returns (0.2%), but soft demand (-6.1% this quarter) keeps it on the watch list.

Market size 68Growth 22Conversion 71Competition 66Returns 99Price range 63Avg price 54Brand share 48Review moat 24Quality gap 30

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****€679K**

€679K/yr · 839K searches

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****€2.41–€36.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****€12.45**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,098**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.1%**

90-day search growth — must beat 0% to launch

## Trend