---
title: "Haarmascara — €53K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/haarmascara"
last_updated: "2026-08-10T07:44:01.425Z"
locale: en
meta:
description: "Niche score 56/100 · €53K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · €53K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Haarmascara — €53K/yr Amazon DE Niche (2026) - Flapen"
---
# **haarmascara**
**Worth a look**
Shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 13Growth 20Conversion 50Competition 80Returns 97Price range 41Avg price 28Brand share 81Review moat 54Quality gap 97
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Review moat**
**Good****1,350.96**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****€4.73–€22.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****€9.36**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-9.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€53K**
€53K/yr · 141K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=de&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Germany niche tracking, haarmascara is a €53K/yr Amazon Germany market (141K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **haarmascara market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **€37K–€47K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#193**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **61%**
- **Out of stock**
- **20.8%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**65**
**Top-5 brand share**
**54%**
Top 20: 92%
**Top-5 click share**
**35%**
Top 20: 78%
**Open market**
**42%**
- Stargazer14% - Cover Your Gray12% - L'Oreal Paris10% - L'ORÉAL10% - Eniyou9% - Baorder4%
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — -9.7% search growth over the last 90 days.
3K2KPrime Day '25Spike '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/de/kosmetik/haarmascara/trend)
## **Top haarmascara search terms**
- **haarmascara**57K/yr-9.6%2.5% conv. - **haar mascara**19K/yr-14.4%2.8% conv. - **syoss haarmascara**17K/yr-33.2%1.7% conv. - **haarmascara dunkelbraun**10K/yr+10.4%5.7% conv. - **hair mascara**10K/yr-8.5%2.8% conv. - **haarmascara dunkelblond**9K/yr+9.9%3.2% conv. - **haarmascara braun**7K/yr-9.4%4.7% conv. - **haarmascara blond**6K/yr+10.6%2.8% conv. - **syoss haar mascara**3K/yr-11.0%0.9% conv. - **haarmaskara**3K/yr-12.8%5.1% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/haarmascara/search-terms)
## **Top haarmascara products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€2K6%€3K9%€5K12%€6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOréal Paris Kaschier-Mascara perfekt zum sofortigen und präzisen Kaschieren von weißem dünnem Haar und Schläfen 5 Biondo**L'ORÉAL**€10.58**3.9★721 rev](https://www.amazon.de/dp/B07L5TRJFZ) [2**Stargazer Products Every Day Haarmascara Dunkelbraun 1er Pack (1 x 20 g)**Stargazer**€6.19**3.8★762 rev](https://www.amazon.de/dp/B01DC7SX74) [3**Dynatron Grinda Cover your gray Brush-In Mascara dunkelbraun**Cover Your Gray**€8.23**3.9★1,697 rev](https://www.amazon.de/dp/B000TBVCI4) [4**2 Stück Haarmascara Grauhaarabdeckung Frauen Haar Mascara Haaransatz Kaschieren Graue Haare Abdecken Hair Mascara Hair Concealer Haaransatz Stift Schnelltrocknend Unisex Dunkelbraun 7 Milliliter**Eniyou**€9.18**3.4★7 rev](https://www.amazon.de/dp/B0GHNGL69X) [5**Loreal Magic Retouch Precision Brush Haarfärbemittel Brown bis Mittelbraun 8 ml**L'Oreal Paris**€22.28**4.0★130 rev](https://www.amazon.de/dp/B0843QBD1F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3 Stück Haarmascara Dunkelbraun Haarfärbestift Haarwurzel-Grauhaar-Abdeckcreme Grauhaarabdeckung Frauen Haaransatz Stift Abwaschbar Grauhaar Abdeckstift für Täglichen Gebrauch & Unterwegs**OliveBreeze**€7.47**1 rev3mo ago](https://www.amazon.de/dp/B0GTT96CF7) [**Haarmascara Kinder Haarkreide Auswaschbar Bunte Haarfarbe Pink**MINICO**€5.79**2 rev3mo ago](https://www.amazon.de/dp/B0GT58KN2W) [**2 Stück Haarmascara Grauhaarabdeckung Frauen Haar Mascara Haaransatz Kaschieren Graue Haare Abdecken Hair Mascara Hair Concealer Haaransatz Stift Schnelltrocknend Unisex Dunkelbraun 7 Milliliter**Eniyou**€9.18**7 rev5mo ago](https://www.amazon.de/dp/B0GHNGL69X) [**3 Pcs Haarmascara Haar Mascara Hair Mascara Haaransatz Kaschieren Grauhaarabdeckung Frauen Haaransatz Stift Haarfärbestift Waschbar Geeignet zum Abdecken Grauer Haare Kaffeebraun 15ml/Pcs**Eniyou**€9.05**8 rev6mo ago](https://www.amazon.de/dp/B0GGZL457N) [**Clawrex Haarmascara 4 ml Haar Mascara Haarfärbemittel - Braune Ansatzfarbe als Hair Stick mit Bürste Wasserdichte und Schweißdichte Graue Haare Abdecken & Haaransatz Präzise Kaschieren**Clawrex**€7.08**2 rev7mo ago](https://www.amazon.de/dp/B0G6KJDZF8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Haarmascara Kinder Haarkreide Auswaschbar Bunte Haarfarbe Pink**MINICO**€5.79**3.5★**▲ 238%**](https://www.amazon.de/dp/B0GT58KN2W) [**3 Stück Haarmascara Dunkelbraun Haarfärbestift Haarwurzel-Grauhaar-Abdeckcreme Grauhaarabdeckung Frauen Haaransatz Stift Abwaschbar Grauhaar Abdeckstift für Täglichen Gebrauch & Unterwegs**OliveBreeze**€7.47**2.0★**▲ 236%**](https://www.amazon.de/dp/B0GTT96CF7) [**Clawrex Haarmascara 4 ml Haar Mascara Haarfärbemittel - Braune Ansatzfarbe als Hair Stick mit Bürste Wasserdichte und Schweißdichte Graue Haare Abdecken & Haaransatz Präzise Kaschieren**Clawrex**€7.08**5.0★**▲ 196%**](https://www.amazon.de/dp/B0G6KJDZF8) [**2 Stück Haarmascara Grauhaarabdeckung Frauen Haar Mascara Haaransatz Kaschieren Graue Haare Abdecken Hair Mascara Hair Concealer Haaransatz Stift Schnelltrocknend Unisex Dunkelbraun 7 Milliliter**Eniyou**€9.18**3.4★**▲ 172%**](https://www.amazon.de/dp/B0GHNGL69X) [**Dynatron Grinda Cover your gray Brush-In Mascara mittelbraun 1 Stück**Cover Your Gray**€9.32**3.9★**▲ 163%**](https://www.amazon.de/dp/B00I4UTI7E)
**~~View all trending →~~**
## **What buyers say about haarmascara**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**15%
*“Schöne Farben, schön für Kinder”*
**Qualität insgesamt**14%
*“Super Produkt”*
**Abdeckung**12%
*“Super Deckkraft”*
**Benutzerfreundlichkeit**8%
*“Sehr einfach zu benutzen”*
**Eignung für gefärbtes Haar**6%
*“Brauner Concealer für graue Haare”*
**Einfache Anwendung**5%
*“Super anzuwenden”*
**Spaß/Unterhaltungserlebnis**5%
*“zum Spielen super”*
**Geschenk Zweck**5%
*“Schönes Geschenk für Kinder”*
**Preis-Leistungs-Verhältnis**4%
*“Das ist deutlich günstiger”*
**beworben Vs Tatsächliches Produkt**4%
*“Hält was es verspricht”*
### **What buyers complain about **
**Farbe**24%
*“Farbe juckt”*
**Funktionalität insgesamt**10%
*“Funktioniert nicht”*
**Eignung für gefärbtes Haar**7%
*“Meine Haare sind dunkler als vorher”*
**Abdeckung**7%
*“Der hellblonde Puder hat nicht richtig abgedeckt”*
**Haftung/Klebrigkeit**6%
*“Klebt anfangs etwas”*
**Preis-Leistungs-Verhältnis**6%
*“Geldverschwendung”*
**Qualität insgesamt**3%
*“Sehr unzufrieden”*
**Haltbarkeit**3%
*“die Haltbarkeit lässt zu wünschen übrig.”*
**beworben Vs Tatsächliches Produkt**3%
*“Die Werbung ist völlig übertrieben”*
**Farbverblassen/Verfärbung**3%
*“Färbt höchstens die Kopfhaut”*
### **Top return reasons **
**Farbe**47%
**Funktionalität insgesamt**7%
**Abdeckung**7%
**Eignung für gefärbtes Haar**5%
**beworben Vs Tatsächliches Produkt**5%
**Haftung/Klebrigkeit**4%
**Qualität insgesamt**3%
**Gesamtgröße**2%
**Produktzustand**2%
**Eignung für kurzes Haar**2%
## **Common questions**
- **Is haarmascara profitable to sell on Amazon Germany?**
- The niche generates €53K/yr across 46 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the haarmascara niche?**
- 30 brands and 65 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in haarmascara?**
- Top complaints mined from reviews: Farbe, Funktionalität insgesamt, Eignung für gefärbtes Haar. The return rate is 0.6%.
- **When does demand for haarmascara peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the haarmascara niche?**
- Listings span €4.73–€22.28; the average listing price is €9.36 (sweet spot $15–$100). The average incumbent carries 1,351 reviews — the moat a new listing must climb.
## **Related niches in Kosmetik**
- 64 [**tattoo maschine set**](https://flapen.com/research/de/kosmetik/tattoo-maschine-set)€1.1M/yr-2.3%**Worth a look**- 64 [**badebomben kinder**](https://flapen.com/research/de/kosmetik/badebomben-kinder)€951K/yr-56.3%**Worth a look**- 64 [**fußnägel zum aufkleben**](https://flapen.com/research/de/kosmetik/fussnaegel-zum-aufkleben)€85K/yr+401.2%**Worth a look**- 65 [**wimpernlifting set**](https://flapen.com/research/de/kosmetik/wimpernlifting-set)€1.1M/yr-7.5%**Worth a look**- 65 [**nail art marker**](https://flapen.com/research/de/kosmetik/nail-art-marker)€15K/yr+443.7%**Worth a look**- 65 [**zornesfalte pflaster**](https://flapen.com/research/de/kosmetik/zornesfalte-pflaster)€311K/yr-21.9%**Worth a look**[**All Kosmetik niches **](https://flapen.com/research/de/kosmetik)