---
title: "Haarglättungscreme — €632K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/haarglaettungscreme"
last_updated: "2026-08-10T04:54:31.082Z"
locale: en
meta:
description: "Niche score 50/100 · €632K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €632K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Haarglättungscreme — €632K/yr Amazon DE Niche (2026) - Flapen"
---
# **haarglättungscreme**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 66Growth 22Conversion 64Competition 21Returns 98Price range 81Avg price 84Brand share 0Review moat 20Quality gap 78
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€18.55**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€9.71–€39.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****€632K**
€632K/yr · 603K searches
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-6.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****13,417.82**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, haarglättungscreme is a €632K/yr Amazon Germany market (603K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **haarglättungscreme market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€464K–€557K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#576**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**64**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- COLOR WOW71% - Olaplex27% - Goldwell2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/de/kosmetik/haarglaettungscreme/trend)
## **Top haarglättungscreme search terms**
- **wow**255K/yr-22.6%0.3% conv. - **wow haarprodukte**101K/yr-5.0%3.6% conv. - **color wow**72K/yr+10.4%2.3% conv. - **olaplex 6**62K/yr-10.8%20.3% conv. - **color wow dream coat**24K/yr+113.1%6.1% conv. - **wow dream coat**22K/yr+85.3%6.0% conv. - **glättungscreme haare**9K/yr-1.9%0.6% conv. - **olaplex no 6**7K/yr-1.4%15.9% conv. - **glättungsspray**6K/yr+68.1%0.5% conv. - **glättungscreme**6K/yr+5.9%0.1% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/haarglaettungscreme/search-terms)
## **Top haarglättungscreme products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€63K20%€126K30%€190K40%€253K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Olaplex N.6 Bond Smoother: Eine Styling-Creme Für Krauses Haar Die Glättet Mit Feuchtigkeit Versorgt Und Haarbruch Reduziert 100 mL**Olaplex**€15.01**4.6★6,413 rev](https://www.amazon.de/dp/B09WX6PPK5) [2**COLOR WOW Dream Coat Supernatural Spray. Die Anti-Frizz-Ikone. Das ultimative Schutzschild gegen Feuchtigkeit 50ml**COLOR WOW**€10.49**3.9★11,394 rev](https://www.amazon.de/dp/B07FJ783ZG) [3**COLOR WOW Extra Strength Dream Coat Ultra-feuchtigkeitsspendende Anti-Frizz-Pflege. Glatte langanhaltende Ergebnisse 200ml.**COLOR WOW**€23.89**4.2★7,662 rev](https://www.amazon.de/dp/B0C5L7MZZG) [4**COLOR WOW Dream Coat Supernatural Spray. Die Anti-Frizz-Ikone. Das ultimative Schutzschild gegen Feuchtigkeit 200ml**COLOR WOW**€18.25**4.2★95,710 rev](https://www.amazon.de/dp/B073CWSQ51) [5**COLOR WOW Xtra Large Bombshell Volumizer Haarfestiger Schaum Feines Haar Haarstyling mit Hitzeschutz für Volles & Gesundes Haar Volume Lift Haarschaum Feines Haar 195ml**COLOR WOW**€18.71**3.9★27,287 rev](https://www.amazon.de/dp/B094PCH9ZZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COLOR WOW Xtra Large Bombshell Volumizer 50ml**COLOR WOW**€9.71**4,785 rev1y ago](https://www.amazon.de/dp/B0CBQR26HG) [**COLOR WOW Money Mist: Luxuriöser schwereloser Leave-in-Conditioner für glänzendes edel aussehendes Haar 150 ml**COLOR WOW**€22.81**4,972 rev2y ago](https://www.amazon.de/dp/B0CRZWWFKJ) [**Goldwell STYLESIGN HEAT STYLING GLÄTTENDES SERUM SPRAY ideal für alle Haarstrukturen 100ml**Goldwell**€12.22**326 rev2y ago](https://www.amazon.de/dp/B0CT8X7XG8) [**COLOR WOW Extra Strength Dream Coat Ultra-feuchtigkeitsspendende Anti-Frizz-Pflege. Glatte langanhaltende Ergebnisse 50ml.**COLOR WOW**€15.60**2,045 rev2y ago](https://www.amazon.de/dp/B0CBSKB367) [**COLOR WOW Extra Strength Dream Coat Ultra-feuchtigkeitsspendende Anti-Frizz-Pflege. Glatte langanhaltende Ergebnisse 200ml.**COLOR WOW**€23.89**7,662 rev2y ago](https://www.amazon.de/dp/B0C5L7MZZG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COLOR WOW Xtra Large Bombshell Volumizer 50ml**COLOR WOW**€9.71**3.9★**▲ 346%**](https://www.amazon.de/dp/B0CBQR26HG) [**COLOR WOW Extra Strength Dream Coat Ultra-feuchtigkeitsspendende Anti-Frizz-Pflege. Glatte langanhaltende Ergebnisse 50ml.**COLOR WOW**€15.60**4.1★**▲ 110%**](https://www.amazon.de/dp/B0CBSKB367) [**COLOR WOW Xtra Large Bombshell Volumizer neue alkoholfreie Technologie für dauerhaftes Volumen und Dicke 350 ml**COLOR WOW**€26.96**4.4★**▲ 103%**](https://www.amazon.de/dp/B0C14WVKSN) [**Color Wow Dream Coat Anti Frizz Spray für superglattes Haar Hitzeschutz für Haare hält bis zu 3 Haarwäschen Glanzspray für geschmeidige Haare 500ml**COLOR WOW**€39.91**4.4★**▲ 74%**](https://www.amazon.de/dp/B07TZ62YTG) [**COLOR WOW Dream Coat Supernatural Spray. Die Anti-Frizz-Ikone. Das ultimative Schutzschild gegen Feuchtigkeit 50ml**COLOR WOW**€10.49**3.9★**▲ 54%**](https://www.amazon.de/dp/B07FJ783ZG)
**~~View all trending →~~**
## **What buyers say about haarglättungscreme**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Weiches Gefühl**14%
*“6 macht die Haare sofort weich, frizzfrei und mega smooth – ohne zu beschweren”*
**Qualität insgesamt**13%
*“Super Produkt”*
**Eignung Glattes Haar**8%
*“Beste Haaröl”*
**Haarstyling**8%
*“Für Styling oder als Finish wirklich top”*
**Geruch**8%
*“Schöner Duft”*
**Helligkeit/Glanz/Glühen**8%
*“7 Bonding Hair Oil einfach wow ✨ extra Glanz, perfekte Geschmeidigkeit und ein mega angenehmer Duft”*
**Preis-Leistungs-Verhältnis**5%
*“sein Geld wert”*
**Ölig/fettig**5%
*“Das beste Pflegeöl, das ich kenne”*
**beworben Vs Tatsächliches Produkt**4%
*“Hält was es verspricht”*
**Eignung für lockiges Haar**4%
*“Das anti Frizz Spray hilft mir bei dünnem Haar das lockig eher krausig ist”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**28%
*“Das Preis-Leistungs-Verhältnis stimmt nicht”*
**Qualität insgesamt**7%
*“Nicht so gut wie No 7”*
**Haarverwandt**6%
*“Haare zerstört”*
**Ölig/fettig**6%
*“Haare wirken aber schnell fettig.”*
**Funktionalität insgesamt**6%
*“kommt gar nichts raus.”*
**Helligkeit/Glanz/Glühen**4%
*“Es fehlte sowohl an Glanz als auch an einem sichtbaren Pflegeergebnis”*
**Haftung/Klebrigkeit**4%
*“Schrecklich klebrig”*
**Geruch**3%
*“Stinkt und macht klebrige, babbige Haare”*
**Gesamtgröße**3%
*“total kleine Grösse”*
**Produktzustand**2%
*“Benutzt”*
### **Top return reasons **
**Eignung für kurzes Haar**13%
**Gesamtgröße**13%
**Ölig/fettig**10%
**Funktionalität insgesamt**10%
**Produktzustand**8%
**Geruch**8%
**Defekt Material/Teile**7%
**beworben Vs Tatsächliches Produkt**6%
**Preis-Leistungs-Verhältnis**5%
**Feucht/Trocken**5%
## **Common questions**
- **Is haarglättungscreme profitable to sell on Amazon Germany?**
- The niche generates €632K/yr across 17 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the haarglättungscreme niche?**
- 3 brands and 64 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in haarglättungscreme?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Haarverwandt. The return rate is 0.3%.
- **When does demand for haarglättungscreme peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the haarglättungscreme niche?**
- Listings span €9.71–€39.91; the average listing price is €18.55 (sweet spot $15–$100). The average incumbent carries 13,418 reviews — the moat a new listing must climb.
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