---
title: "Haargel — €328K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/haargel"
last_updated: "2026-08-10T01:51:50.484Z"
locale: en
meta:
description: "Niche score 52/100 · €328K/yr market · 411K searches/yr · €8.13 avg price. Soft demand (-4.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €328K/yr market · 411K searches/yr · €8.13 avg price. Soft demand (-4.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Haargel — €328K/yr Amazon DE Niche (2026) - Flapen"
---
# **haargel**
**Worth a look**
Shows low returns (0.1%), but soft demand (-4.4% this quarter) keeps it on the watch list.
Market size 52Growth 23Conversion 86Competition 65Returns 100Price range 57Avg price 23Brand share 39Review moat 23Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****€2.17–€32.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€328K**
€328K/yr · 411K searches
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,801.21**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****€8.13**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, haargel is a €328K/yr Amazon Germany market (411K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **haargel market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **€325K–€407K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**139**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 89%
**Open market**
**15%**
- WELLA40% - Wella Professionals17% - Wellaflex13% - TAFT7% - Eco Style5% - L'Oréal Men Expert4% - Open — no brand owns it (8 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.
18K13KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/kosmetik/haargel/trend)
## **Top haargel search terms**
- **haargel**119K/yr-6.4%4.7% conv. - **haargel herren**99K/yr-2.6%6.4% conv. - **haargel frauen**30K/yr-5.9%6.1% conv. - **pearl styler wella**25K/yr+6.9%22.8% conv. - **wella pearl styler**20K/yr-3.0%23.8% conv. - **hair gel**16K/yr+9.5%2.1% conv. - **haar gel**15K/yr+0.8%2.7% conv. - **haargel männer**12K/yr-17.8%5.6% conv. - **haar gel männer**12K/yr-17.3%3.9% conv. - **styling gel**9K/yr-5.1%2.3% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/haargel/search-terms)
## **Top haargel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€33K20%€66K30%€98K40%€131K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wella EIMI Pearl Styler Haargel mit perlglänzendem Finish und UV-Schutz schnell einziehendes Styling Gel mit flexiblem starkem Halt für ein texturiertes Styling 1 x 100 ml**WELLA**€5.98**4.6★1,737 rev](https://www.amazon.de/dp/B00X5N3UOC) [2**Wellaflex Men All-Day Definition Gel | Ultra starker Halt Styling Haargel | Veganes Haargel | Dermatologisch getestet & frei von Silikonen | 150ml**Wellaflex**€2.37**4.5★488 rev](https://www.amazon.de/dp/B0CSZ7YP72) [3**3 x Wella Styling Pearl Styler Styling Gel XXL 150 ml.**WELLA**€18.20**4.8★2,238 rev](https://www.amazon.de/dp/B007IRTDQ0) [4**2er Pearl Styler XXL Styling Gel EIMI Wella Professionals starker Halt 150 ml**Wella Professionals**€13.65**4.7★1,331 rev](https://www.amazon.de/dp/B01M0GPIXH) [5**LOréal Men Expert Neat Look Styling Gel für Männer Haargel für gepflegte und natürliche Haarstylings Herren Haarstyling für ein mattes Finish InvisiControl 1 x 150 ml**L'Oréal Men Expert**€3.04**4.6★902 rev](https://www.amazon.de/dp/B07WLVC8P3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf TAFT Gel Super Kleber (150ml) Haargel mit sofortiger Haftung für einen Klebstoff-ähnlichen Halt schonend für Haar und Kopfhaut veganes Haarstyling-Gel**TAFT**€2.46**87 rev8mo ago](https://www.amazon.de/dp/B0G2CCSXQT) [**Schwarzkopf TAFT Gel Power Invisible Styling (150 ml) Haargel ohne Verkleben und Beschweren sanft zum Haar und zur Kopfhaut veganes Haarstyling-Gel**TAFT**€2.52**49 rev8mo ago](https://www.amazon.de/dp/B0G221D1Z8) [**Schwarzkopf TAFT Gel Power (150 ml) Haargel für bis zu 48 Stunden starken Halt sanft zu Haar und Kopfhaut veganes Gel**TAFT**€2.43**161 rev2y ago](https://www.amazon.de/dp/B0CVQKSD57) [**Goldwell StyleSign Texture Lagoom Jam Styling Gel Extra starker Halt & Volumen für alle Haarstrukturen 150 ml**Goldwell**€9.71**669 rev2y ago](https://www.amazon.de/dp/B0CT911B8V) [**Wellaflex Men All-Day Definition Gel | Ultra starker Halt Styling Haargel | Veganes Haargel | Dermatologisch getestet & frei von Silikonen | 150ml**Wellaflex**€2.37**488 rev2y ago](https://www.amazon.de/dp/B0CSZ7YP72)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf TAFT Gel Power Invisible Styling (150 ml) Haargel ohne Verkleben und Beschweren sanft zum Haar und zur Kopfhaut veganes Haarstyling-Gel**TAFT**€2.52**4.3★**▲ 118%**](https://www.amazon.de/dp/B0G221D1Z8) [**Wella EIMI Grip Cream Professionelle Stylingcreme mit brasilianischem Carnauba-Wachs weiche texturierende Haarcreme für ein definiertes Haarstyling 1 x 75 ml**WELLA**€6.47**4.5★**▲ 78%**](https://www.amazon.de/dp/B00X5N3L78) [**Schwarzkopf TAFT Gel Super Kleber (150ml) Haargel mit sofortiger Haftung für einen Klebstoff-ähnlichen Halt schonend für Haar und Kopfhaut veganes Haarstyling-Gel**TAFT**€2.46**4.7★**▲ 54%**](https://www.amazon.de/dp/B0G2CCSXQT) [**Wella EIMI Pearl Styler Haargel mit perlglänzendem Finish und UV-Schutz schnell einziehendes Styling Gel mit flexiblem starkem Halt für ein texturiertes Styling 1 x 100 ml**WELLA**€5.98**4.6★**▲ 46%**](https://www.amazon.de/dp/B00X5N3UOC) [**Schwarzkopf TAFT Gel Power (150 ml) Haargel für bis zu 48 Stunden starken Halt sanft zu Haar und Kopfhaut veganes Gel**TAFT**€2.43**4.8★**▲ 39%**](https://www.amazon.de/dp/B0CVQKSD57)
**~~View all trending →~~**
## **What buyers say about haargel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**16%
*“Super Produkt”*
**Haarstyling**11%
*“Styling”*
**Geruch**10%
*“Schöner Duft”*
**Preis-Leistungs-Verhältnis**7%
*“Top Produkt - super Preis Leistung”*
**Haftung/Klebrigkeit**7%
*“Superkleber klebt super”*
**Haltbarkeit**7%
*“hält”*
**beworben Vs Tatsächliches Produkt**6%
*“hält was versprochen wird”*
**Eignung Glattes Haar**6%
*“Beste haircreme”*
**Benutzerfreundlichkeit**4%
*“Ich bin dabei gleich durch seine einfache Handhabung und den angenehmen, recht dezenten Duft, der ein wenig an Kaugummi erinnert (zumindest meiner Nase nach), überzeugt worden.”*
**Griff**3%
*“Prima Grip Cream”*
### **What buyers complain about **
**Haarverwandt**16%
*“Haar Formcreame”*
**Haftung/Klebrigkeit**14%
*“Gibt wenig Halt”*
**Preis-Leistungs-Verhältnis**10%
*“Schade, dass die Forming Cream so teuer ist”*
**Geruch**8%
*“Extrem stark riechende Paste”*
**Eignung für kurzes Haar**5%
*“super für kurze Haare”*
**Hartes Gefühl**2%
*“wird hart wie Gel”*
**Textur/Konsistenz – insgesamt**2%
*“Konsistenz stimmt nicht”*
**Feucht/Trocken**2%
*“Das ist vermutlich auch der Grund, warum es nicht so schnell trocknet”*
**Griff**2%
*“schlecht für Halt”*
**Inhaltsstoffe – insgesamt**1%
*“Enthält Schadstoffe”*
### **Top return reasons **
**Geruch**13%
**Qualität insgesamt**12%
**Preis-Leistungs-Verhältnis**8%
**Hartes Gefühl**7%
**Eignung für kurzes Haar**7%
**Defekt Material/Teile**6%
**Funktionalität insgesamt**5%
**Haftung/Klebrigkeit**5%
**beworben Vs Tatsächliches Produkt**5%
**Eignung Glattes Haar**3%
## **Common questions**
- **Is haargel profitable to sell on Amazon Germany?**
- The niche generates €328K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the haargel niche?**
- 14 brands and 139 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in haargel?**
- Top complaints mined from reviews: Haarverwandt, Haftung/Klebrigkeit, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for haargel peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the haargel niche?**
- Listings span €2.17–€32.20; the average listing price is €8.13 (sweet spot $15–$100). The average incumbent carries 6,801 reviews — the moat a new listing must climb.
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