---
title: "Haarfarbe Orange — €68K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/haarfarbe-orange"
last_updated: "2026-08-10T00:34:27.648Z"
locale: en
meta:
description: "Niche score 39/100 · €68K/yr market · 40K searches/yr · €14.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · €68K/yr market · 40K searches/yr · €14.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Haarfarbe Orange — €68K/yr Amazon DE Niche (2026) - Flapen"
---
# **haarfarbe orange**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 21Conversion 94Competition 9Returns 99Price range 29Avg price 69Brand share 0Review moat 28Quality gap 62
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****€14.31**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****€6.90–€18.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,691.63**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€68K**
€68K/yr · 40K searches
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, haarfarbe orange is a €68K/yr Amazon Germany market (40K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **haarfarbe orange market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **€43K–€57K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#207**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Goldwell80% - La Riche8% - Crazy Color7% - ARCTIC FOX5%
## **Demand & seasonality**
Weekly Amazon search volume, last 79 weeks — -7.6% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/kosmetik/haarfarbe-orange/trend)
## **Top haarfarbe orange search terms**
- **haarfarbe orange**10K/yr-23.3%1.3% conv. - **orange haarfarbe**8K/yr-6.6%1.5% conv. - **elumen kk all kupfer**7K/yr+0.3%22.1% conv. - **elumen kk**7K/yr-2.5%18.7% conv. - **elumen kupfer**5K/yr-2.8%6.9% conv. - **elumen orange**3K/yr+21.7%8.0% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/haarfarbe-orange/search-terms)
## **Top haarfarbe orange products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%€14K40%€27K60%€41K80%€54K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Goldw. Elumen Color Pure copper KK@all 200ml**Goldwell**€17.42**4.8★1,114 rev](https://www.amazon.de/dp/B07XJZ1YZ1) [2**Goldw. Elumen Color Pure gold GK@all 200ml**Goldwell**€16.73**4.7★108 rev](https://www.amazon.de/dp/B07XQBWZFP) [3**Renbow Crazy Color Semi-Permanent Hair Color Dye orange 60-100 ml 1er pack (1 x 115 g)**Crazy Color**€6.90**4.2★11,789 rev](https://www.amazon.de/dp/B002M3W182) [4**Goldwell Goldw Elumen Play Orange 120 ml**Goldwell**€17.41**4.3★992 rev](https://www.amazon.de/dp/B07X8L8C6Y) [5**Arctic Fox 100 % vegane und tierversuchsfreie semi-permanente Haarfarbe 165 ml Orange (Sunset Orange)**ARCTIC FOX**€18.28**4.1★7,624 rev](https://www.amazon.de/dp/B0CTVR3DLV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Arctic Fox 100 % vegane und tierversuchsfreie semi-permanente Haarfarbe 165 ml Orange (Sunset Orange)**ARCTIC FOX**€18.28**7,624 rev2y ago](https://www.amazon.de/dp/B0CTVR3DLV) [**La Riche Directions Semipermanente Haarfarbe 100 ml Dose 2er-Pack (Fluorescent Orange)**La Riche**€12.70**6,575 rev3y ago](https://www.amazon.de/dp/B0C3T4DYPW) [**La Riche Directions Semi-Permanent Hair Color 88ml - Fluorescent Orange**La Riche**€7.18**225 rev5y ago](https://www.amazon.de/dp/B08S45GD23) [**Goldw. Elumen Color Pure copper KK@all 200ml**Goldwell**€17.42**1,114 rev6y ago](https://www.amazon.de/dp/B07XJZ1YZ1) [**Goldw. Elumen Color Pure gold GK@all 200ml**Goldwell**€16.73**108 rev6y ago](https://www.amazon.de/dp/B07XQBWZFP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**La Riche Directions Semi-Permanent Hair Color 88ml - Fluorescent Orange**La Riche**€7.18**3.9★**▲ 113%**](https://www.amazon.de/dp/B08S45GD23) [**La Riche Directions Semipermanente Haarfarbe 100 ml Dose 2er-Pack (Fluorescent Orange)**La Riche**€12.70**4.2★**▲ 101%**](https://www.amazon.de/dp/B0C3T4DYPW) [**Renbow Crazy Color Semi-Permanent Hair Color Dye orange 60-100 ml 1er pack (1 x 115 g)**Crazy Color**€6.90**4.2★**— 9%**](https://www.amazon.de/dp/B002M3W182) [**Goldw. Elumen Color Pure copper KK@all 200ml**Goldwell**€17.42**4.8★**— 5%**](https://www.amazon.de/dp/B07XJZ1YZ1) [**Arctic Fox 100 % vegane und tierversuchsfreie semi-permanente Haarfarbe 165 ml Orange (Sunset Orange)**ARCTIC FOX**€18.28**4.1★**— 9%**](https://www.amazon.de/dp/B0CTVR3DLV)
**~~View all trending →~~**
## **What buyers say about haarfarbe orange**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**42%
*“Besten Farben”*
**Haltbarkeit**13%
*“Hält lang”*
**Eignung für gefärbtes Haar**13%
*“Beste Haarfarbe ever”*
**Qualität insgesamt**8%
*“Top Qualität”*
**Preis-Leistungs-Verhältnis**8%
*“Dieses Produkt ist wirklich jeden Cent wert”*
**Gesamtgröße**8%
*“Passt alles”*
**Haarstyling**4%
*“Top Haarfarbe”*
### **What buyers complain about **
**Haltbarkeit**33%
*“Hält nicht so lang”*
**Farbe**33%
*“Es ist sooo krass rot geworden”*
**Eignung für gefärbtes Haar**17%
*“Der Ansatz ist meine Naturhaarfarbe (aber etwas dunkler, da ich die Strähne vom Hinterkopf genommen habe)”*
### **Top return reasons **
**Farbe**62%
**Produktzustand**10%
**Qualität insgesamt**5%
**Funktionalität insgesamt**5%
**Preis-Leistungs-Verhältnis**5%
**Kompatibilität – insgesamt**5%
**Gesamtgröße**5%
**Haltbarkeit**5%
## **Common questions**
- **Is haarfarbe orange profitable to sell on Amazon Germany?**
- The niche generates €68K/yr across 8 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the haarfarbe orange niche?**
- 4 brands and 70 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in haarfarbe orange?**
- Top complaints mined from reviews: Haltbarkeit, Farbe, Eignung für gefärbtes Haar. The return rate is 0.3%.
- **When does demand for haarfarbe orange peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the haarfarbe orange niche?**
- Listings span €6.90–€18.28; the average listing price is €14.31 (sweet spot $15–$100). The average incumbent carries 3,692 reviews — the moat a new listing must climb.
## **Related niches in Kosmetik**
- 64 [**tattoo maschine set**](https://flapen.com/research/de/kosmetik/tattoo-maschine-set)€1.1M/yr-2.3%**Worth a look**- 64 [**badebomben kinder**](https://flapen.com/research/de/kosmetik/badebomben-kinder)€951K/yr-56.3%**Worth a look**- 64 [**fußnägel zum aufkleben**](https://flapen.com/research/de/kosmetik/fussnaegel-zum-aufkleben)€85K/yr+401.2%**Worth a look**- 65 [**wimpernlifting set**](https://flapen.com/research/de/kosmetik/wimpernlifting-set)€1.1M/yr-7.5%**Worth a look**- 65 [**nail art marker**](https://flapen.com/research/de/kosmetik/nail-art-marker)€15K/yr+443.7%**Worth a look**- 65 [**zornesfalte pflaster**](https://flapen.com/research/de/kosmetik/zornesfalte-pflaster)€311K/yr-21.9%**Worth a look**[**All Kosmetik niches **](https://flapen.com/research/de/kosmetik)