---
title: "Haarfarbe Lila — €269K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/haarfarbe-lila"
last_updated: "2026-08-09T23:40:50.056Z"
locale: en
meta:
description: "Niche score 54/100 · €269K/yr market · 499K searches/yr · €13.38 avg price. Soft demand (-7.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · €269K/yr market · 499K searches/yr · €13.38 avg price. Soft demand (-7.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Haarfarbe Lila — €269K/yr Amazon DE Niche (2026) - Flapen"
---
# **haarfarbe lila**
**Worth a look**
Shows low returns (0.3%), but soft demand (-7.7% this quarter) keeps it on the watch list.
Market size 49Growth 21Conversion 50Competition 70Returns 99Price range 62Avg price 62Brand share 33Review moat 23Quality gap 73
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****€13.38**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€3.58–€33.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****€269K**
€269K/yr · 499K searches
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****8,455.82**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, haarfarbe lila is a €269K/yr Amazon Germany market (499K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **haarfarbe lila market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **€201K–€268K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#136**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **58%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**141**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 83%
**Open market**
**12%**
- Goldwell53% - LIVE11% - La Riche10% - Manic Panic9% - Garnier3% - ARCTIC FOX3% - Open — no brand owns it (8 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.
12K8KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/de/kosmetik/haarfarbe-lila/trend)
## **Top haarfarbe lila search terms**
- **elumen**156K/yr-3.3%3.2% conv. - **lila haarfarbe**70K/yr-23.4%1.6% conv. - **haarfarbe lila**58K/yr-10.1%1.6% conv. - **elumen vv all violett**34K/yr-5.2%13.4% conv. - **purple hair dye**16K/yr-1.4%1.4% conv. - **manic panic purple**16K/yr+5.3%2.2% conv. - **elumen haarfarbe**30K/yr-39.4%1.1% conv. - **directions haarfarbe lila**16K/yr-16.9%4.6% conv. - **haarfarbe violett**14K/yr-5.2%0.9% conv. - **lila haarfarbe permanent**6K/yr+111.4%1.1% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/haarfarbe-lila/search-terms)
## **Top haarfarbe lila products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€13K10%€27K15%€40K20%€54K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Goldw. Elumen Color Pure violet VV@all 200ml**Goldwell**€18.43**4.7★2,154 rev](https://www.amazon.de/dp/B07XJZ21TW) [2**Goldwell Elumen Color Pure red RR@all 200ml**Goldwell**€18.25**4.7★3,171 rev](https://www.amazon.de/dp/B07XQBW27W) [3**Goldw. Elumen Color Pure redviol. RV@all 200ml**Goldwell**€17.37**4.7★1,279 rev](https://www.amazon.de/dp/B07XJZ19DJ) [4**Manic Panic High Voltage Classic Hair Dye (Electric Amethyst)**Manic Panic**€14.03**4.2★81,186 rev](https://www.amazon.de/dp/B0052EWNBS) [5**La Riche Directions Semi-Permanent Hair Color 100ml Tub - Plum**La Riche**€7.08**4.2★6,575 rev](https://www.amazon.de/dp/B0C3NW8HNQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Trinette Professionelle No 6.22 Algerisches Violett Permanente Haarfarbe Creme 100 ml Intensive Violetttöne Tiefe Purpurreflexe Hohe Deckkraft Langanhaltende Salonqualität**Trinette**€9.32**51 rev5mo ago](https://www.amazon.de/dp/B09PFB38SK) [**Schwarzkopf LIVE Ultra Brights Semi-Permanente Haarfarbe 094 Purple Punk (3 x 142 5 ml) Coloration für intensive oder pastellige Farbergebnisse hält 1215 Haarwäschen mit Pflege-Conditioner**LIVE**€16.59**172 rev1y ago](https://www.amazon.de/dp/B0DH9D1KQ7) [**Arctic Fox 100 % vegane und tierversuchsfreie semi-permanente Haarfarbe 165 ml Lila (Purple Madness)**ARCTIC FOX**€18.28**7,624 rev2y ago](https://www.amazon.de/dp/B0CTVFLQYN) [**La Riche Directions Semi-Permanent Hair Color 100ml Tub - Plum**La Riche**€7.08**6,575 rev3y ago](https://www.amazon.de/dp/B0C3NW8HNQ) [**La Riche Directions Semipermanente Haarfarbe 100 ml Dose 2er-Pack (Violet)**La Riche**€12.42**3,549 rev3y ago](https://www.amazon.de/dp/B0C3SX9RWW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vips Prestige Be Extreme | Semipermanenter Haartonisierer 43 Indigo | Reines Pigment | Verleiht gefärbten oder grauen Haaren Farbe | Temporäres Ergebnis | Ammoniakfrei Parabenfrei PPD-frei**Vip's Prestige**€9.18**3.5★**▲ 216%**](https://www.amazon.de/dp/B08CVRJQHM) [**Trinette Professionelle No 6.22 Algerisches Violett Permanente Haarfarbe Creme 100 ml Intensive Violetttöne Tiefe Purpurreflexe Hohe Deckkraft Langanhaltende Salonqualität**Trinette**€9.32**3.4★**▲ 181%**](https://www.amazon.de/dp/B09PFB38SK) [**La Riche Directions Semi-Permanent Hair Color 100ml Tub - Plum**La Riche**€7.08**4.2★**▲ 108%**](https://www.amazon.de/dp/B0C3NW8HNQ) [**Schwarzkopf LIVE Ultra Brights Semi-Permanente Haarfarbe 094 Purple Punk (3 x 142 5 ml) Coloration für intensive oder pastellige Farbergebnisse hält 1215 Haarwäschen mit Pflege-Conditioner**LIVE**€16.59**4.0★**▲ 108%**](https://www.amazon.de/dp/B0DH9D1KQ7) [**Manic Panic High Voltage Classic Hair Dye (Electric Amethyst)**Manic Panic**€14.03**4.2★**▲ 89%**](https://www.amazon.de/dp/B0052EWNBS)
**~~View all trending →~~**
## **What buyers say about haarfarbe lila**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**50%
*“Sehr knallige Farbe, sieht sehr cool aus”*
**Qualität insgesamt**7%
*“Super Produkt”*
**Haltbarkeit**7%
*“Längerer halt”*
**beworben Vs Tatsächliches Produkt**5%
*“Alles gesagt”*
**Eignung für gefärbtes Haar**4%
*“Beste Haarfarbe ever”*
**Preis-Leistungs-Verhältnis**4%
*“Preis Leistung super”*
**Benutzerfreundlichkeit**3%
*“Ganz gut,für zwischendurch wirklich praktisch,”*
**Einfache Anwendung**3%
*“Das Spray lässt sich einfach anwenden”*
**Weiches Gefühl**2%
*“weich wird”*
**Geruch**2%
*“Angenehmer Geruch beim auftragen der Farbe”*
### **What buyers complain about **
**Farbe**39%
*“Farbe passt überhaupt nicht”*
**Preis-Leistungs-Verhältnis**10%
*“Schade ums Geld”*
**Eignung für gefärbtes Haar**7%
*“beides sind enttäuschende Farbergebnisse, die mit Tönungen von z. B. Directions oder Crazy Color nicht mithalten können.”*
**Haltbarkeit**7%
*“Hält nicht”*
**beworben Vs Tatsächliches Produkt**5%
*“Wird nicht wie abgebildet”*
**Funktionalität insgesamt**4%
*“Funktioniert überhaupt nicht”*
**Farbverblassen/Verfärbung**3%
*“verblasst schnell”*
**Abdeckung**2%
*“Leider ungleichmäßig deckend”*
**Symptomreduktion**2%
*“Es hat sich nicht die kleinste Veränderung ergeben”*
**schädigen/verbrennen Haare**2%
*“Trotz Anwendung wurden die Haare fleckig”*
### **Top return reasons **
**Farbe**62%
**Eignung für gefärbtes Haar**7%
**Funktionalität insgesamt**6%
**beworben Vs Tatsächliches Produkt**4%
**Kompatibilität – insgesamt**3%
**Produktzustand**3%
**Haltbarkeit**2%
**Qualität insgesamt**2%
**Haftung/Klebrigkeit**2%
**Benutzerfreundlichkeit**1%
## **Common questions**
- **Is haarfarbe lila profitable to sell on Amazon Germany?**
- The niche generates €269K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the haarfarbe lila niche?**
- 14 brands and 141 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in haarfarbe lila?**
- Top complaints mined from reviews: Farbe, Preis-Leistungs-Verhältnis, Eignung für gefärbtes Haar. The return rate is 0.3%.
- **When does demand for haarfarbe lila peak?**
- Demand peaks in Feb–Mar; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the haarfarbe lila niche?**
- Listings span €3.58–€33.49; the average listing price is €13.38 (sweet spot $15–$100). The average incumbent carries 8,456 reviews — the moat a new listing must climb.
## **Related niches in Kosmetik**
- 64 [**tattoo maschine set**](https://flapen.com/research/de/kosmetik/tattoo-maschine-set)€1.1M/yr-2.3%**Worth a look**- 64 [**badebomben kinder**](https://flapen.com/research/de/kosmetik/badebomben-kinder)€951K/yr-56.3%**Worth a look**- 64 [**fußnägel zum aufkleben**](https://flapen.com/research/de/kosmetik/fussnaegel-zum-aufkleben)€85K/yr+401.2%**Worth a look**- 65 [**wimpernlifting set**](https://flapen.com/research/de/kosmetik/wimpernlifting-set)€1.1M/yr-7.5%**Worth a look**- 65 [**nail art marker**](https://flapen.com/research/de/kosmetik/nail-art-marker)€15K/yr+443.7%**Worth a look**- 65 [**zornesfalte pflaster**](https://flapen.com/research/de/kosmetik/zornesfalte-pflaster)€311K/yr-21.9%**Worth a look**[**All Kosmetik niches **](https://flapen.com/research/de/kosmetik)