---
title: "Haarfarbe Blau — €60K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/haarfarbe-blau"
last_updated: "2026-08-10T00:33:55.650Z"
locale: en
meta:
description: "Niche score 51/100 · €60K/yr market · 169K searches/yr · €11.55 avg price. A small market ($60K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €60K/yr market · 169K searches/yr · €11.55 avg price. A small market ($60K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Haarfarbe Blau — €60K/yr Amazon DE Niche (2026) - Flapen"
---
# **haarfarbe blau**
**Worth a look**
Shows low returns (0.3%), but a small market ($60K/yr) keeps it on the watch list.
Market size 15Growth 27Conversion 39Competition 71Returns 98Price range 57Avg price 46Brand share 53Review moat 23Quality gap 89
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****€6.82–€25.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****€11.55**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+1.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,982.32**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****€60K**
€60K/yr · 169K searches
According to Flapen's Amazon Germany niche tracking, haarfarbe blau is a €60K/yr Amazon Germany market (169K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **haarfarbe blau market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **€58K–€69K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#165**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **41%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**142**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 84%
**Open market**
**20%**
- La Riche29% - Manic Panic13% - LIVE13% - Femmas9% - Adore8% - ARCTIC FOX7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/de/kosmetik/haarfarbe-blau/trend)
## **Top haarfarbe blau search terms**
- **blaue haarfarbe**53K/yr-1.8%2.1% conv. - **haarfarbe blau**46K/yr+2.7%2.4% conv. - **blue hair dye**15K/yr+4.2%1.7% conv. - **directions haarfarbe blau**17K/yr+6.5%7.7% conv. - **blaue haarfarbe permanent**10K/yr+2.2%1.9% conv. - **haartönung blau**7K/yr-0.7%2.3% conv. - **blau haarfarbe**6K/yr+5.4%2.6% conv. - **directions blau**5K/yr+19.2%6.8% conv. - **blaue haarfarbe für dunkles haar**7K/yr-15.2%0.7% conv. - **directions midnight blue**4K/yr+6.4%13.4% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/haarfarbe-blau/search-terms)
## **Top haarfarbe blau products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€2K8%€5K12%€7K16%€10K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**La Riche Directions Semi-Permanent Hair Color 100ml Tub - Atlantic Blue**La Riche**€7.27**4.2★3,550 rev](https://www.amazon.de/dp/B0C3NKRR22) [2**Manic Panic Haartönung BLUE MOON**Manic Panic**€11.19**4.2★81,181 rev](https://www.amazon.de/dp/B00D0GBXUC) [3**FemMas Haarfarbe Blau I Mit Arganöl Keratin & Ceramiden I Als permanente blaue Haarfärbemittel oder Tönung für strahlende langanhaltende Farbergebnisse 100 ml**Femmas**€9.96**3.7★492 rev](https://www.amazon.de/dp/B07NPNWDN3) [4**Schwarzkopf LIVE U67 Blue Mercury 100 ml**LIVE**€8.81**3.9★9,379 rev](https://www.amazon.de/dp/B074QMHQJ2) [5**La Riche Directions Semi-Permanent Hair Color 100ml Tub - Midnight Blue**La Riche**€7.34**4.2★3,549 rev](https://www.amazon.de/dp/B0C3NRPQQ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Arctic Fox x Arcane League of Legends Vegan and Cruelty Free Semi Permanent Hair Color Dye - Jinx 165 ml e**ARCTIC FOX**€18.37**7,624 rev1y ago](https://www.amazon.de/dp/B0DL8DB32W) [**Schwarzkopf LIVE Ultra Brights Semi-Permanente Haarfarbe 095 Electric Blue (142 5 ml) Coloration für intensive oder pastellige Farbergebnisse hält 1215 Haarwäschen mit Pflege-Conditioner**LIVE**€17.53**173 rev1y ago](https://www.amazon.de/dp/B0DH98NNWW) [**ARCTIC FOX 100% Vegan & Cruelty Free Vibrant Semi Permanent Hair Colour Dye - Blue Jean Baby 165 ml e**ARCTIC FOX**€18.27**7,624 rev2y ago](https://www.amazon.de/dp/B0CTVGRTD3) [**4 23 Unzen Blau Temporäre Haartönung Blue Instant Hair Cream Mud Natürliche Haarfarbe Frisur Pomade Unisex Styling Haartone Wax 120g Haar Wachs für Party Cosplay Halloween Weihnachten**Coukula**€7.33**359 rev2y ago](https://www.amazon.de/dp/B0CD3WJVGB) [**La Riche Directions Semi-Permanent Hair Color 100ml Tub - Atlantic Blue**La Riche**€7.27**3,550 rev3y ago](https://www.amazon.de/dp/B0C3NKRR22)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wella Professionals Koleston Perfect Special Mix - Permanente Haarfarbe - Professionelle Coloration mit bis zu 100% Grauabdeckung & Me+ Farbtechnologie 0/88 BlauIntensiv 60ml**Wella Professionals**€8.05**4.7★**▲ 141%**](https://www.amazon.de/dp/B07GZ8RY59) [**Schwarzkopf LIVE Ultra Brights Semi-Permanente Haarfarbe 095 Electric Blue (142 5 ml) Coloration für intensive oder pastellige Farbergebnisse hält 1215 Haarwäschen mit Pflege-Conditioner**LIVE**€17.53**4.0★**▲ 127%**](https://www.amazon.de/dp/B0DH98NNWW) [**FemMas Haarfarbe Metallic Blau I Creme Haarfarbe mit Arganöl Keratin & Ceramiden I Als dauerhafte Haarfärbung oder Tönung für strahlende haltbare Farbergebnisse I 100 ml**Femmas**€10.18**4.1★**▲ 104%**](https://www.amazon.de/dp/B07NPNXBTB) [**La Riche Directions Semi-Permanent Hair Color 100ml Tub - Midnight Blue**La Riche**€7.34**4.2★**▲ 79%**](https://www.amazon.de/dp/B0C3NRPQQ4) [**Arctic Fox x Arcane League of Legends Vegan and Cruelty Free Semi Permanent Hair Color Dye - Jinx 165 ml e**ARCTIC FOX**€18.37**4.1★**▲ 50%**](https://www.amazon.de/dp/B0DL8DB32W)
**~~View all trending →~~**
## **What buyers say about haarfarbe blau**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**48%
*“Coole Farbe”*
**Qualität insgesamt**10%
*“Super Qualität”*
**Eignung für gefärbtes Haar**5%
*“Perfekt um Tönungen zu mischen oder zur Haarpflege etwas Pigment dazu zugeben”*
**Abdeckung**5%
*“Perfekte Deckung”*
**beworben Vs Tatsächliches Produkt**5%
*“Artikel wie beschrieben”*
**Einfache Anwendung**3%
*“Einfach aufzutragen”*
**Haltbarkeit**3%
*“Haltbarkeit”*
**Helligkeit/Glanz/Glühen**3%
*“Besonders schöner Glanz”*
**Preis-Leistungs-Verhältnis**2%
*“und ist ergiebig”*
**Benutzerfreundlichkeit**2%
*“Leichte Anwendung”*
### **What buyers complain about **
**Farbe**39%
*“Farbe funktioniert nicht”*
**Eignung für gefärbtes Haar**10%
*“Haare sind nach 1 Minute blau”*
**Preis-Leistungs-Verhältnis**6%
*“Geldverschwendung”*
**Lackqualität**5%
*“Farbe wäscht sich schnell wieder raus”*
**Geruch**5%
*“natürlich nicht so übel nach Chemie stinkt.”*
**Funktionalität insgesamt**5%
*“Funktioniert nicht”*
**Haltbarkeit**3%
*“Hält nicht lang”*
**Farbverblassen/Verfärbung**3%
*“Haare werden nicht gefärbt”*
**Qualität insgesamt**3%
*“Qualitätsverlust”*
**Abdeckung**3%
*“Trotz mangelnder Farbdeckung”*
### **Top return reasons **
**Farbe**68%
**Eignung für gefärbtes Haar**7%
**Produktzustand**3%
**Kompatibilität – insgesamt**3%
**Haftung/Klebrigkeit**3%
**Preis-Leistungs-Verhältnis**3%
**beworben Vs Tatsächliches Produkt**2%
**Funktionalität insgesamt**2%
**Farbverblassen/Verfärbung**1%
**Gesamtgröße**1%
## **Common questions**
- **Is haarfarbe blau profitable to sell on Amazon Germany?**
- The niche generates €60K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the haarfarbe blau niche?**
- 18 brands and 142 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in haarfarbe blau?**
- Top complaints mined from reviews: Farbe, Eignung für gefärbtes Haar, Preis-Leistungs-Verhältnis. The return rate is 0.3%.
- **When does demand for haarfarbe blau peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the haarfarbe blau niche?**
- Listings span €6.82–€25.77; the average listing price is €11.55 (sweet spot $15–$100). The average incumbent carries 7,982 reviews — the moat a new listing must climb.
## **Related niches in Kosmetik**
- 64 [**tattoo maschine set**](https://flapen.com/research/de/kosmetik/tattoo-maschine-set)€1.1M/yr-2.3%**Worth a look**- 64 [**badebomben kinder**](https://flapen.com/research/de/kosmetik/badebomben-kinder)€951K/yr-56.3%**Worth a look**- 64 [**fußnägel zum aufkleben**](https://flapen.com/research/de/kosmetik/fussnaegel-zum-aufkleben)€85K/yr+401.2%**Worth a look**- 65 [**wimpernlifting set**](https://flapen.com/research/de/kosmetik/wimpernlifting-set)€1.1M/yr-7.5%**Worth a look**- 65 [**nail art marker**](https://flapen.com/research/de/kosmetik/nail-art-marker)€15K/yr+443.7%**Worth a look**- 65 [**zornesfalte pflaster**](https://flapen.com/research/de/kosmetik/zornesfalte-pflaster)€311K/yr-21.9%**Worth a look**[**All Kosmetik niches **](https://flapen.com/research/de/kosmetik)