---
title: "Gucci Rush — €124K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/gucci-rush"
last_updated: "2026-08-10T12:36:15.380Z"
locale: en
meta:
description: "Niche score 40/100 · €124K/yr market · 45K searches/yr · €45.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · €124K/yr market · 45K searches/yr · €45.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gucci Rush — €124K/yr Amazon DE Niche (2026) - Flapen"
---
# **gucci rush**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 19Conversion 67Competition 5Returns 97Price range 95Avg price 95Brand share 0Review moat 49Quality gap 37
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€45.23**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****€40.04–€57.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,565.86**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€124K**
€124K/yr · 45K searches
**Growth**
**Bad****-11.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, gucci rush is a €124K/yr Amazon Germany market (45K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gucci rush market data**
- **Units sold / yr**
- **2K–3K**
- avg 250–500/product
- **Revenue / yr**
- **€90K–€113K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#545**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **96 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Gucci97% - RUSH3%
## **Demand**
Weekly Amazon search volume, last 35 weeks — -11.5% search growth over the last 90 days.
3K2KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/kosmetik/gucci-rush/trend)
## **Top gucci rush search terms**
- **gucci rush**19K/yr-21.5%6.4% conv. - **gucci rush parfum damen**11K/yr+13.3%6.4% conv. - **gucci rush 2**11K/yr-16.2%1.1% conv. - **gucci rush 2 parfum damen**4K/yr-9.7%1.5% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/gucci-rush/search-terms)
## **Top gucci rush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€19K30%€37K45%€56K60%€74K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gucci Rush 75 ml Eau de Toilette Spray für Sie 1er Pack (1 x 75 ml)**Gucci**€41.84**4.7★3,816 rev](https://www.amazon.de/dp/B0009OAIIG) [2**Gucci Rush-Damenduft Eau de Toilette Spray 75 ml**Gucci**€41.94**4.6★501 rev](https://www.amazon.de/dp/B00BPKKKMC) [3**Gucci Rush Eau de Toilette 75 ml**Gucci**€40.04**4.5★2,621 rev](https://www.amazon.de/dp/B073RNF5YF) [4**Gucci Rush femme/woman Eau de Toilette Vaporisateur/Spray 50 ml**Gucci**€41.29**4.7★3,816 rev](https://www.amazon.de/dp/B0009OAIHW) [5**Gucci Rush Eau de Toilette 75 ml**Gucci**€49.38**4.7★184 rev](https://www.amazon.de/dp/B00733INBK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rush Eau de Toilette Spray 75 ml**RUSH**€44.58**11 rev8y ago](https://www.amazon.de/dp/B005I9ZMF6) [**Damenparfum Rush Gucci EDT - 50 ml**Gucci**€57.57**12 rev12y ago](https://www.amazon.de/dp/B001E97E1Y) [**Gucci Rush Eau de Toilette 75 ml**Gucci**€49.38**184 rev13y ago](https://www.amazon.de/dp/B00733INBK) [**Gucci Rush-Damenduft Eau de Toilette Spray 75 ml**Gucci**€41.94**501 rev16y ago](https://www.amazon.de/dp/B00BPKKKMC) [**Gucci Rush 75 ml Eau de Toilette Spray für Sie 1er Pack (1 x 75 ml)**Gucci**€41.84**3,816 rev18y ago](https://www.amazon.de/dp/B0009OAIIG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gucci Rush femme/woman Eau de Toilette Vaporisateur/Spray 50 ml**Gucci**€41.29**4.7★**▲ 261%**](https://www.amazon.de/dp/B0009OAIHW) [**Gucci Rush-Damenduft Eau de Toilette Spray 75 ml**Gucci**€41.94**4.6★**▲ 36%**](https://www.amazon.de/dp/B00BPKKKMC) [**Gucci Rush 75 ml Eau de Toilette Spray für Sie 1er Pack (1 x 75 ml)**Gucci**€41.84**4.7★**— 0%**](https://www.amazon.de/dp/B0009OAIIG) [**Rush Eau de Toilette Spray 75 ml**RUSH**€44.58**3.6★**— 4%**](https://www.amazon.de/dp/B005I9ZMF6) [**Damenparfum Rush Gucci EDT - 50 ml**Gucci**€57.57**4.9★**▼ 16%**](https://www.amazon.de/dp/B001E97E1Y)
**~~View all trending →~~**
## **What buyers say about gucci rush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**80%
*“Einzigartiger Duft”*
**Gesamtgröße**5%
*“Es passt alles: Preis, Lieferung”*
**beworben Vs Tatsächliches Produkt**5%
*“Wie erwartet”*
**Qualität insgesamt**5%
*“Super produkt”*
**Preis-Leistungs-Verhältnis**5%
*“Und Preis- Leistung super”*
**Geschenk Zweck**2%
*“Dies ist ein Geschenk für meine Tochter, denn die liebt den Duft”*
### **What buyers complain about **
**Geruch**67%
*“Parfüm”*
**Auslaufsicher**33%
*“Undicht”*
### **Top return reasons **
**Geruch**67%
**Auslaufsicher**13%
**Defekt Material/Teile**13%
**Funktionalität insgesamt**7%
## **Common questions**
- **Is gucci rush profitable to sell on Amazon Germany?**
- The niche generates €124K/yr across 7 tracked products. 90-day search growth is -11.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the gucci rush niche?**
- 2 brands and 48 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in gucci rush?**
- Top complaints mined from reviews: Geruch, Auslaufsicher. The return rate is 0.6%.
- **What does it cost to enter the gucci rush niche?**
- Listings span €40.04–€57.57; the average listing price is €45.23 (sweet spot $15–$100). The average incumbent carries 1,566 reviews — the moat a new listing must climb.
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