---
title: "Grüne Haarfarbe — €67K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/gruene-haarfarbe"
last_updated: "2026-08-09T22:35:39.802Z"
locale: en
meta:
description: "Niche score 52/100 · €67K/yr market · 130K searches/yr · €16.83 avg price. A small market ($67K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €67K/yr market · 130K searches/yr · €16.83 avg price. A small market ($67K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Grüne Haarfarbe — €67K/yr Amazon DE Niche (2026) - Flapen"
---
# **grüne haarfarbe**
**Worth a look**
Shows low returns (0.4%), but a small market ($67K/yr) keeps it on the watch list.
Market size 17Growth 25Conversion 38Competition 82Returns 98Price range 59Avg price 80Brand share 27Review moat 19Quality gap 89
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Avg price**
**Great****€16.83**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€6.06–€148.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-0.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,765.61**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****€67K**
€67K/yr · 130K searches
According to Flapen's Amazon Germany niche tracking, grüne haarfarbe is a €67K/yr Amazon Germany market (130K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grüne haarfarbe market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **€50K–€67K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#141**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **51%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**109**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 81%
**Open market**
**8%**
- ARCTIC FOX53% - La Riche16% - Manic Panic13% - Crazy Color4% - LIVE3% - Headshot3% - Open — no brand owns it (7 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 14 weeks — -0.3% search growth over the last 90 days.
3K2KApr '26Apr '26May '26May '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/de/kosmetik/gruene-haarfarbe/trend)
## **Top grüne haarfarbe search terms**
- **arctic fox**32K/yr+19.6%1.3% conv. - **grüne haarfarbe**25K/yr-20.6%2.4% conv. - **haarfarbe grün**23K/yr-19.1%2.8% conv. - **artic fox hair color**10K/yr+27.1%0.9% conv. - **arctic fox hair color**13K/yr-2.8%1.0% conv. - **green hair dye**7K/yr+11.3%3.5% conv. - **arctic fox purple af**5K/yr+29.0%2.3% conv. - **directions haarfarbe grün**7K/yr-12.6%8.1% conv. - **artic fox**4K/yr+1.2%0.6% conv. - **directions grün**4K/yr-11.2%7.7% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/gruene-haarfarbe/search-terms)
## **Top grüne haarfarbe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€2K6%€4K9%€6K12%€8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Arctic Fox 100 % vegane und tierversuchsfreie semi-permanente Haarfarbe 165 ml Rosa (Virgin Pink)**ARCTIC FOX**€18.38**4.1★7,624 rev](https://www.amazon.de/dp/B0CTVDJ6Y2) [2**ARCTIC FOX 100% Vegan & Cruelty Free Vibrant Semi Permanent Hair Colour Dye - Sorceress 165 ml e**ARCTIC FOX**€18.09**4.1★7,624 rev](https://www.amazon.de/dp/B0DKQBRQGF) [3**ARCTIC FOX semipermanente Haartönung 100 % vegan und tierversuchsfrei 165 ml**ARCTIC FOX**€18.31**4.1★7,624 rev](https://www.amazon.de/dp/B0CTVNS61M) [4**ARCTIC FOX 100% Vegan & Cruelty Free Vibrant Semi Permanent Hair Colour Dye - Emerald Fortune 165 ml e**ARCTIC FOX**€18.27**4.1★7,624 rev](https://www.amazon.de/dp/B0CTVL1SL6) [5**ARCTIC FOX 100% Vegan & Cruelty Free Vibrant Semi Permanent Hair Colour Dye - Purple AF 165 ml e**ARCTIC FOX**€18.01**4.1★7,624 rev](https://www.amazon.de/dp/B0CTVGKJQY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Arctic Fox x Arcane League of Legends Vegan and Cruelty Free Semi Permanent Hair Color Dye - VI 165 ml e**ARCTIC FOX**€18.29**7,624 rev1y ago](https://www.amazon.de/dp/B0DL8PM2S2) [**ARCTIC FOX 100% Vegan & Cruelty Free Vibrant Semi Permanent Hair Colour Dye - Sorceress 165 ml e**ARCTIC FOX**€18.09**7,624 rev1y ago](https://www.amazon.de/dp/B0DKQBRQGF) [**Manic Panic Rosa Krieger tierversuchsfrei vegan und lebendig 118 ml**Manic Panic**€11.17**708 rev2y ago](https://www.amazon.de/dp/B08QJSJTTN) [**ARCTIC FOX 100% Vegan & Cruelty Free Vibrant Semi Permanent Hair Colour Dye - Emerald Fortune 165 ml e**ARCTIC FOX**€18.27**7,624 rev2y ago](https://www.amazon.de/dp/B0CTVL1SL6) [**ARCTIC FOX 100% Vegan & Cruelty Free Vibrant Semi Permanent Hair Colour Dye - Purple AF 165 ml e**ARCTIC FOX**€18.01**7,624 rev2y ago](https://www.amazon.de/dp/B0CTVGKJQY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ARCTIC FOX 100% Vegan & Cruelty Free Vibrant Semi Permanent Hair Colour Dye - Witches Delight 65 ml e**ARCTIC FOX**€19.39**3.1★**▲ 232%**](https://www.amazon.de/dp/B0FSBH3169) [**UV Grüne Haarfarbe Headshot Radioactive Semi-permanente Haartönung 150 ml**Headshot**€8.87**4.5★**▲ 127%**](https://www.amazon.de/dp/B0BZJQM8C4) [**La Riche Directions Semi-Permanent Hair Color 100ml Tub - Apple Green**La Riche**€7.13**4.2★**▲ 103%**](https://www.amazon.de/dp/B0C3N9FF1W) [**Arctic Fox x Arcane League of Legends Vegan and Cruelty Free Semi Permanent Hair Color Dye - VI 165 ml e**ARCTIC FOX**€18.29**4.1★**▲ 92%**](https://www.amazon.de/dp/B0DL8PM2S2) [**Arctic Fox 100 % vegane und tierversuchsfreie semi-permanente Haarfarbe 165 ml Rosa (Virgin Pink)**ARCTIC FOX**€18.38**4.1★**▲ 61%**](https://www.amazon.de/dp/B0CTVDJ6Y2)
**~~View all trending →~~**
## **What buyers say about grüne haarfarbe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**57%
*“Ultra Violet”*
**Eignung für gefärbtes Haar**5%
*“Hat super auf Naturhaar gefärbt”*
**Haltbarkeit**5%
*“lange hält”*
**Einfache Anwendung**4%
*“Super leicht in der Anwendung”*
**Geruch**4%
*“es riecht gut”*
**Qualität insgesamt**3%
*“All in all Top Produkt”*
**Abdeckung**2%
*“deckt unfassbar gut”*
**Haarstyling**2%
*“Sehr gute Haarfarbe hält lang”*
**Einfache Reinigung**2%
*“Wäscht sich schnell raus”*
**Preis-Leistungs-Verhältnis**1%
*“auch günstiger”*
### **What buyers complain about **
**Farbe**29%
*“Sehr grünes grün”*
**Eignung für gefärbtes Haar**7%
*“Leider nicht genau die Farbe wie erhofft aber meine Haare waren auch nicht blondiert was ich empfehlen würde”*
**Farbverblassen/Verfärbung**7%
*“Färbt ab”*
**Haltbarkeit**6%
*“An meinen Haaren hat es leider gar nicht gut gehalten nach fast 2 Wochen war es fast ganz rausgewachsen:(”*
**Lackqualität**5%
*“Die Farbe verblasste sehr schnel”*
**Qualität insgesamt**5%
*“Müll”*
**Funktionalität insgesamt**5%
*“hat nicht funktioniert”*
**Geruch**4%
*“Farbe sehr schwach und riecht extrem stark und süss”*
**Textur/Konsistenz – insgesamt**3%
*“die Konsistenz ist anders.”*
**Stärke**3%
*“Sehr schwach”*
### **Top return reasons **
**Farbe**64%
**beworben Vs Tatsächliches Produkt**7%
**Eignung für gefärbtes Haar**6%
**Funktionalität insgesamt**4%
**Gesamtgröße**3%
**Feucht/Trocken**2%
**Qualität insgesamt**2%
**Geruch**2%
**Lackqualität**2%
**Produktzustand**2%
## **Common questions**
- **Is grüne haarfarbe profitable to sell on Amazon Germany?**
- The niche generates €67K/yr across 41 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the grüne haarfarbe niche?**
- 13 brands and 109 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in grüne haarfarbe?**
- Top complaints mined from reviews: Farbe, Eignung für gefärbtes Haar, Farbverblassen/Verfärbung. The return rate is 0.4%.
- **What does it cost to enter the grüne haarfarbe niche?**
- Listings span €6.06–€148.92; the average listing price is €16.83 (sweet spot $15–$100). The average incumbent carries 14,766 reviews — the moat a new listing must climb.
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