---
title: "girl got lashes — €436K/yr Amazon Germany Niche, Score 62/100 - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/girl-got-lashes"
last_updated: "2026-07-20T18:05:59.030Z"
locale: en
meta:
description: "girl got lashes shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "girl got lashes shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "girl got lashes — €436K/yr Amazon Germany Niche, Score 62/100 - Flapen"
---
# **girl got lashes**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 57Growth 24Conversion 71Competition 83Returns 98Price range 74Avg price 66Brand share 32Review moat 25Quality gap 90
**Returns**
**Incredible****0.4%**
return rate — above 6% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Good****€4.23–€45.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****€13.91**
avg listing price — sweet spot $15–$100
**Market size**
**Good****€436K**
€436K/yr · 484K searches
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,950.11**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, girl got lashes is a €436K/yr Amazon Germany market (484K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **€417K–€556K**
- units × avg price
- **Launch success**
- **30%**
- 3 of 10 new (360d)
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#123**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **184 days**
## **Competition**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**15 **—flat
**Sellers**
**50**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 73%
**Open market**
**12%**
- girl got lashes54% - Aylashes17% - Duo9% - PRO LASHBEAUTY4% - LANKIZ2% - KISS2% - Open — no brand owns it (9 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/de/kosmetik/girl-got-lashes/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€13K6%€26K9%€39K12%€52K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 46 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GirlGotLashes - BOND GIRL+ Wimpernkleber schwarz für extrem starken Halt auch bei höheren Temperaturen Kleber mit 5-7 Tagen Halt 5g Wimpernkleber Latexfrei Einfach Auftragen**girl got lashes**€10.68**4.0★411 rev](https://www.amazon.de/dp/B0C8YR9DMJ) [2**GirlGotLashes Starter Set And So It Begins - Drama Edition - Mit Wimpernkleber schwarz Top Coat Mini Applikator & Remover - 5 Wimpern-Paare**girl got lashes**€45.26**3.3★144 rev](https://www.amazon.de/dp/B0DFGYPVKT) [3**GirlGotLashes Große Boxen Lash Lover Handgemachte Wimpernextensions Wimpernverlängerung für Zuhause 5 Wimpern-Paare Lashes mit 5-7 Tagen Halt Vegan**girl got lashes**€27.28**4.5★59 rev](https://www.amazon.de/dp/B0C6685187) [4**ARDELL DUO Quickset Adhesive Clear Wimpernkleber für künstliche Wimpern das Original für perfekte Lashes (durchsichtig) 5g ( 1er Pack)**Duo**€5.72**4.5★18,811 rev](https://www.amazon.de/dp/B079Y882CJ) [5**GirlGotLashes BOND GIRL Wimpernkleber Transparent 5g Studioqualität für Zuhause 57 Tage Halt latexfrei natürlicher Look dermatologisch getestet**girl got lashes**€10.56**4.0★411 rev](https://www.amazon.de/dp/B0C69KBQRB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GirlGotLashes DIY Lash Starter Set inkl. Duopen Wimpernkleber Top Coat Remover & Applikator | Everyday Wimpernextensions zum Selbstanbringen**girl got lashes**€19.10**8 rev2mo ago](https://www.amazon.de/dp/B0H1J6KT2V) [**GirlGotLashes One Week Wonder Pre Glued Activator 4ml Aktiviert & versiegelt Pre-Glued Lashes bis zu 7 Tage Halt öl- & feuchtigkeitsresistent dermatologisch getestet**girl got lashes**€12.71**29 rev4mo ago](https://www.amazon.de/dp/B0GRWHW7M3) [**GirlGotLashes Flutter Fling Pre-Glued Wimpernextensions Volumen & Länge 5 Paare 7 Tage Halt selbstklebend C-Curl 14mm Everyday Look vegan**girl got lashes**€29.14**33 rev4mo ago](https://www.amazon.de/dp/B0GPQJWCW4) [**GirlGotLashes Heart To Break Pre-Glued Wimpernextensions Dramatischer C-Curl 1516mm max. Volumen 5 Paare 7 Tage Halt selbstklebend vegan**girl got lashes**€30.29**33 rev4mo ago](https://www.amazon.de/dp/B0GPQMRT86) [**PRO LASHBEAUTY Eyelash Glue Lash Bond and Seal Cluster Lash Glue & Seal Waterproof Bond and Seal Cluster (5ml+5ml schwarze Bindung+ klare Versiegelung)**PRO LASHBEAUTY**€8.10**1,098 rev6mo ago](https://www.amazon.de/dp/B0GBRNLXK1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wimpernkleber und Sealer DIY Wimpernverlängerung Wimpernkleber bond and seal Mascarastab Nachsorge Versiegelung super starker Halt 48 Stunden wasserdicht**AMZGIRL LASH**€8.53**4.2★**▲ 239%**](https://www.amazon.de/dp/B0C2YNB67M) [**Wasser-resistenter DUO Kleber für Wimpern und Augenbrauen geruchlos vegan (1 duo dark blue)**XXL Lashes**€8.33**3.4★**▲ 236%**](https://www.amazon.de/dp/B0G5993PDB) [**GirlGotLashes DIY Lash Starter Set inkl. Duopen Wimpernkleber Top Coat Remover & Applikator | Everyday Wimpernextensions zum Selbstanbringen**girl got lashes**€19.10**4.7★**▲ 235%**](https://www.amazon.de/dp/B0H1J6KT2V) [**PRO LASHBEAUTY Eyelash Glue Lash Bond and Seal Cluster Lash Glue & Seal Waterproof Bond and Seal Cluster (5ml+5ml schwarze Bindung+ klare Versiegelung)**PRO LASHBEAUTY**€8.10**4.4★**▲ 214%**](https://www.amazon.de/dp/B0GBRNLXK1) [**AILAISHI Wimperncluster-Kleber Eyelash Bond & Seal 150h langanhaltend wasserdicht nicht reizend Für DIY Einzelfasern zu Hause (Schwarz - 5ml+5ml)**AILAISHI**€8.55**4.0★**▲ 200%**](https://www.amazon.de/dp/B0FM3NYSC3)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Haftung/Klebrigkeit**32%
*“Sticky good”*
**Wimpernqualität**16%
*“Das DIY Lash Starter Set von GirlGotLashes hat mich wieder komplett überzeugt”*
**Qualität insgesamt**10%
*“Super Produkt”*
**Haltbarkeit**9%
*“Haltbarkeit”*
**Einfache Anwendung**4%
*“Kleber auftragen super easy, da sehr flüssig”*
**Benutzerfreundlichkeit**4%
*“ist total easy anzuwenden”*
**beworben Vs Tatsächliches Produkt**4%
*“Hält, was es verspricht”*
**Farbe**2%
*“Super hübsch”*
**Preis-Leistungs-Verhältnis**1%
*“Geld”*
**Stärke**1%
*“Guter Halt”*
### **What buyers complain about **
**Haftung/Klebrigkeit**33%
*“Zum lösen des Klebers”*
**Haltbarkeit**21%
*“Begrenzte Haltbarkeit”*
**Preis-Leistungs-Verhältnis**4%
*“Geldverschwendung”*
**Feucht/Trocken**4%
*“trocknet dort sofort an, was die Nutzung jedes Mal zu einer klebrigen Angelegenheit macht.”*
**Allergien**4%
*“Allergie darauf entwickelt nach über zehn Jahren”*
**Wimpernqualität**4%
*“nachdem ich mein Gesicht waschen wollte sind meine lashes einfach wieder abgefallen.”*
**Funktionalität insgesamt**3%
*“Löst sich überhaupt nichts”*
**Qualität insgesamt**3%
*“Sehr schlechte Qualität”*
**Stärke**1%
*“Hält leider kaum”*
**Benutzerfreundlichkeit**1%
*“lässt sich nicht mal problemlos entfernen.”*
### **Top return reasons **
**Haftung/Klebrigkeit**43%
**Funktionalität insgesamt**10%
**Farbe**9%
**beworben Vs Tatsächliches Produkt**5%
**Feucht/Trocken**5%
**Wimpernqualität**5%
**Haltbarkeit**4%
**Qualität insgesamt**4%
**Gesamtgröße**4%
**Preis-Leistungs-Verhältnis**2%
## **Common questions**
- **Is girl got lashes profitable to sell on Amazon Germany?**
- The niche generates €436K/yr across 46 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the girl got lashes niche?**
- 15 brands and 50 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in girl got lashes?**
- Top complaints mined from reviews: Haftung/Klebrigkeit, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 0.4%.
- **When does demand for girl got lashes peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the girl got lashes niche?**
- Listings span €4.23–€45.26; the average listing price is €13.91 (sweet spot $15–$100). The average incumbent carries 3,950 reviews — the moat a new listing must climb.
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