---
title: "Foundation Stick — €50K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/foundation-stick"
last_updated: "2026-08-10T01:52:02.615Z"
locale: en
meta:
description: "Niche score 54/100 · €50K/yr market · 138K searches/yr · €11.12 avg price. Soft demand (-56.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · €50K/yr market · 138K searches/yr · €11.12 avg price. Soft demand (-56.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Foundation Stick — €50K/yr Amazon DE Niche (2026) - Flapen"
---
# **foundation stick**
**Worth a look**
Shows beatable incumbent ratings (3.4★), but soft demand (-56.4% this quarter) keeps it on the watch list.
Market size 12Growth 0Conversion 41Competition 79Returns 99Price range 50Avg price 43Brand share 90Review moat 59Quality gap 100
**Quality gap**
**Incredible****3.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Review moat**
**Good****1,154.54**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€3.46–€26.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****€11.12**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€50K**
€50K/yr · 138K searches
**Growth**
**Bad****-56.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=de&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Germany niche tracking, foundation stick is a €50K/yr Amazon Germany market (138K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foundation stick market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **€44K–€56K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#340**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **86%**
- **Out of stock**
- **28.7%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**86**
**Top-5 brand share**
**45%**
Top 20: 88%
**Top-5 click share**
**36%**
Top 20: 70%
**Open market**
**50%**
- Clawrex14% - M. Asam12% - SOLUAME7% - MAYBELLINE7% - EONFAVE6% - O'CHEAL5%
## **Demand**
Weekly Amazon search volume, last 17 weeks — -56.4% search growth over the last 90 days.
4K3KMar '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/de/kosmetik/foundation-stick/trend)
## **Top foundation stick search terms**
- **foundation stick**74K/yr-39.5%1.8% conv. - **make up stick**12K/yr-22.2%1.1% conv. - **make up stift**8K/yr-38.5%0.8% conv. - **color changing foundation stick**12K/yr-80.7%2.2% conv. - **clarea 2-in-1 foundation mit integriertem pinsel**4K/yr-60.2%3.0% conv. - **stick foundation**4K/yr-15.6%0.7% conv. - **foundation stick mit pinsel**7K/yr-86.9%0.7% conv. - **clarea foundation stick**12K/yr-94.5%2.6% conv. - **farbwechsel foundation stick**5K/yr-89.2%1.7% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/foundation-stick/search-terms)
## **Top foundation stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€2K8%€4K12%€6K16%€8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Farbwechsel Grundierung Color Changing Foundation Stick mit Bürste Full Coverage Concealer Foundation Primer für Makelloses Makeup Lang Anhaltender Hydratisierend Natürliches Finish (Natur)**Clawrex**€7.17**3.1★76 rev](https://www.amazon.de/dp/B0G1BVZW1F) [2**2-in-1 Farbwechselnder Foundation Stick Leichter Langanhaltender Concealer Stick mit Voller Deckkraft White Foundation mit Pinsel für Natürlichen Makellosen Make-up-Look Natürlich 15g**SOLUAME**€7.03**3.2★84 rev](https://www.amazon.de/dp/B0GF1QSZFM) [3**OCHEAL Gesicht Fundament Höhenlinie Stock Langlebiges leichtes Aufhellen Stock Makel Konturierung Gesicht Concealer Schönheit Schminke 15g 02#Natürlich**O'CHEAL**€6.93**4.2★1,423 rev](https://www.amazon.de/dp/B0DZN7CQVX) [4**M. Asam MAGIC FINISH Hydrating Foundation Stick Soft Ivory (12g) Für ein natürliches semi-mattes Finish Mit SPF 30 & 1% Hyaluron Kaschiert Fältchen & Unreinheiten Vegane Creme Foundation**M. Asam**€18.61**4.3★187 rev](https://www.amazon.de/dp/B0FHWQFB6W) [5**Cover Cream Stick V Chartming Color Changing Foundation Stick White Foundation Stick Full to Medium Coverage Base Makeup for All Skin Types with Brush Head (13g Natural)**ALIMUJIU**€11.54**3.6★66 rev](https://www.amazon.de/dp/B0FMJW98TV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FACELOVE Foundation Stick mit Pinsel Intelligente Farbwechsel Foundation für Reife Haut 2-in-1 Makeup Stick mit LSF 15 Deckendes Make Up für ein natürliches Strahlen (Natürlich)**BuildLeaf**€17.02**0 rev2mo ago](https://www.amazon.de/dp/B0GWRLS8LL) [**Faccelove Foundation Stick mit Pinsel Color Changing Foundation Stick mit LSF 15 Automatische Farbanpassung 2-in-1 Make-up Stick für natürlichen Strahlen Lang Anhaltender für Alle Hauttypen**LIVESTN**€21.95**3 rev2mo ago](https://www.amazon.de/dp/B0GX91NQZY) [**Faccelove Foundation Stick mit Pinsel Color Changing Foundation Stick mit LSF 15 Automatische Farbanpassung 2-in-1 Make-up Stick für natürlichen Strahlen Lang Anhaltender für Alle Hauttypen (C)**LIVESTN**€19.82**6 rev2mo ago](https://www.amazon.de/dp/B0GXFD9W64) [**Color Changing Foundation Stick 2 in1 Korean Foundation Make Up Farbwechselndes Foundation Stick mit Bürste Feuchtigkeitsspendende Waterproof für Alle Hauttypen(Natural)**Pipihome**€8.08**6 rev4mo ago](https://www.amazon.de/dp/B0GRV8M8WQ) [**Color Changing Foundation Stick mit Pinsel 2-in-1 Feuchtigkeitsspendende und Leichte Abdeckcreme Farbwechselndes Make-up Stick Langanhaltende Aufbaubare Deckkraft for All Skin Types**CelestiMingle**€12.37**16 rev4mo ago](https://www.amazon.de/dp/B0GHV5YV4G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Color Changing Foundation Stick mit Pinsel 2-in-1 Feuchtigkeitsspendende und Leichte Abdeckcreme Farbwechselndes Make-up Stick Langanhaltende Aufbaubare Deckkraft for All Skin Types**CelestiMingle**€9.98**2.9★**▲ 222%**](https://www.amazon.de/dp/B0GHVJ3LG9) [**FACELOVE Foundation Stick mit Pinsel Intelligente Farbwechsel Foundation für Reife Haut 2-in-1 Makeup Stick mit LSF 15 Deckendes Make Up für ein natürliches Strahlen (Natürlich)**BuildLeaf**€17.02**0.0★**▲ 221%**](https://www.amazon.de/dp/B0GWRLS8LL) [**Faccelove Foundation Stick mit Pinsel Color Changing Foundation Stick mit LSF 15 Automatische Farbanpassung 2-in-1 Make-up Stick für natürlichen Strahlen Lang Anhaltender für Alle Hauttypen**LIVESTN**€21.95**2.0★**▲ 221%**](https://www.amazon.de/dp/B0GX91NQZY) [**Faccelove Foundation Stick mit Pinsel Color Changing Foundation Stick mit LSF 15 Automatische Farbanpassung 2-in-1 Make-up Stick für natürlichen Strahlen Lang Anhaltender für Alle Hauttypen (C)**LIVESTN**€19.82**2.3★**▲ 221%**](https://www.amazon.de/dp/B0GXFD9W64) [**Color Changing Foundation Stick2**Bukbas**€10.49**1.0★**▲ 220%**](https://www.amazon.de/dp/B0GLWWGV37)
**~~View all trending →~~**
## **What buyers say about foundation stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**18%
*“Super Produkte”*
**Eignung für Mischhaut**12%
*“Matches Fair to Medium Skin Tones”*
**Abdeckung**9%
*“Deckt wunderbar ab”*
**Einfache Anwendung**7%
*“Der Asam Magic Finish Perfect Blend concealer lässt sich super einfach auftragen”*
**Benutzerfreundlichkeit**6%
*“Gute Handhabung”*
**beworben Vs Tatsächliches Produkt**6%
*“Wie in der Werbung”*
**Farbe**4%
*“Natürlicher Look”*
**Eignung für trockene Haut**3%
*“Concealer passt perfekt 👍 Lässt sich gut auftragen und verschmilzt mit der Haut”*
**Geruch**3%
*“Geruch ok”*
**Preis-Leistungs-Verhältnis**3%
*“Lohnt sich”*
### **What buyers complain about **
**Abdeckung**14%
*“Null Deckkraft”*
**Farbe**8%
*“Bei mir verändert er die Farbe überhaupt nicht”*
**Funktionalität insgesamt**8%
*“Funktioniert nicht”*
**Qualität insgesamt**7%
*“Müll”*
**beworben Vs Tatsächliches Produkt**6%
*“Fraglich, was für ein Produkt im Video genommen wurde, aber nicht dieses”*
**Preis-Leistungs-Verhältnis**6%
*“Das Geld überhaupt nicht wert”*
**Feucht/Trocken**5%
*“Trocknet die Haut aus”*
**Helligkeit/Glanz/Glühen**4%
*“Funktioniert, deckt nicht sehr stark, glänzt”*
**Falten**3%
*“nichts lagert sich in den "Falten" ab.”*
**Haftung/Klebrigkeit**3%
*“Im Gesicht fühlt sie sich klebrig an”*
### **Top return reasons **
**Farbe**23%
**beworben Vs Tatsächliches Produkt**11%
**Abdeckung**10%
**Funktionalität insgesamt**9%
**Defekt Material/Teile**5%
**Produktzustand**5%
**Qualität insgesamt**5%
**Haftung/Klebrigkeit**4%
**Helligkeit/Glanz/Glühen**3%
**Geruch**3%
## **Common questions**
- **Is foundation stick profitable to sell on Amazon Germany?**
- The niche generates €50K/yr across 50 tracked products. 4 of 33 products launched in the last 360 days are still selling. 90-day search growth is -56.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the foundation stick niche?**
- 33 brands and 86 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in foundation stick?**
- Top complaints mined from reviews: Abdeckung, Farbe, Funktionalität insgesamt. The return rate is 0.3%.
- **What does it cost to enter the foundation stick niche?**
- Listings span €3.46–€26.42; the average listing price is €11.12 (sweet spot $15–$100). The average incumbent carries 1,155 reviews — the moat a new listing must climb.
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