---
title: "Flubber Gel — €161K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/flubber-gel"
last_updated: "2026-08-10T02:24:07.870Z"
locale: en
meta:
description: "Niche score 43/100 · €161K/yr market · 71K searches/yr · €13.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €161K/yr market · 71K searches/yr · €13.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Flubber Gel — €161K/yr Amazon DE Niche (2026) - Flapen"
---
# **flubber gel**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 24Conversion 98Competition 26Returns 100Price range 64Avg price 63Brand share 0Review moat 45Quality gap 19
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€2.37–€37.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****€13.53**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,001.94**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****€161K**
€161K/yr · 71K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-2.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, flubber gel is a €161K/yr Amazon Germany market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flubber gel market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **€135K–€169K**
- units × avg price
- **Conversion rate**
- **16.8%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **102 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**60**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- WELLA55% - Wella Professionals42% - Wellaflex3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, Oct, Nov, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/de/kosmetik/flubber-gel/trend)
## **Top flubber gel search terms**
- **flubber gel**12K/yr+7.4%23.3% conv. - **flubber**13K/yr-17.6%5.6% conv. - **wella haargel**12K/yr-6.1%12.4% conv. - **wella gel**8K/yr-0.2%12.0% conv. - **haargel wella**6K/yr+14.7%9.9% conv. - **flubber gel wella 250ml xxl**7K/yr-20.8%25.2% conv. - **wella flubber gel**6K/yr+9.1%18.6% conv. - **wella sculpt force**4K/yr+7.7%24.2% conv. - **eimi haargel**4K/yr+11.5%17.0% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/flubber-gel/search-terms)
## **Top flubber gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€16K20%€32K30%€48K40%€64K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wella Professional WP Sculpt Force Flubber Gel 250 ml 1er Pack (1x 250 ml)**Wella Professionals**€8.49**4.6★4,282 rev](https://www.amazon.de/dp/B01B2CZV3A) [2**Flubber Sculpt Force Eimi Wella Professionals Extra starkes Gel XXL 250 ml**WELLA**€8.15**4.8★3,132 rev](https://www.amazon.de/dp/B07B8RYRQ8) [3**3er Flubber Sculpt Force Eimi Wella Professionals Extra starkes Gel XXL 250 ml**Wella Professionals**€19.61**4.9★498 rev](https://www.amazon.de/dp/B004UQ1M7U) [4**Wella EIMI Pearl Styler Haargel mit perlglänzendem Finish und UV-Schutz schnell einziehendes Styling Gel mit flexiblem starkem Halt für ein texturiertes Styling 1 x 100 ml**WELLA**€5.98**4.6★1,737 rev](https://www.amazon.de/dp/B00X5N3UOC) [5**WELLA High Hair Sculpt Force Flubber XXL (2)**WELLA**€14.94**4.8★3,132 rev](https://www.amazon.de/dp/B007G658OO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wellaflex Men All-Day Definition Gel | Ultra starker Halt Styling Haargel | Veganes Haargel | Dermatologisch getestet & frei von Silikonen | 150ml**Wellaflex**€2.37**488 rev2y ago](https://www.amazon.de/dp/B0CSZ7YP72) [**SHOCKWAVES ULTRA STRONG POWER HOLD GEL STYLER Haargel mit maximalem Halt ohne Verkleben schnelltrocknende alkoholfreie Formel mit schimmerndem Finish 100 ml**WELLA**€2.41**288 rev6y ago](https://www.amazon.de/dp/B097C1P3XM) [**Wella EIMI Wella Professionals Rugged Texture 150 ml**WELLA**€9.52**710 rev9y ago](https://www.amazon.de/dp/B06XW2SRX3) [**Wella EIMI Sculpt Force Haargel mit UV-Schutz und sehr starkem Halt schnell einziehendes Styling Gel für ein definiertes glänzendes Haarstyling 1 x 28 ml**Wella Professionals**€3.55**4,282 rev9y ago](https://www.amazon.de/dp/B01LZHIOP6) [**6x Wella EIMI Sculpt Force XXL Flubber Gel Extra stark - 250ml**Wella Professionals**€37.06**415 rev10y ago](https://www.amazon.de/dp/B01GB8YADM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wella Professional WP Sculpt Force Flubber Gel 250 ml 1er Pack (1x 250 ml)**Wella Professionals**€8.49**4.6★**▲ 53%**](https://www.amazon.de/dp/B01B2CZV3A) [**6er Flubber Sculpt Force Eimi Wella Professionals Extra starkes Gel XXL 250 ml**WELLA**€35.26**4.8★**▲ 35%**](https://www.amazon.de/dp/B00AESA904) [**Wella EIMI Pearl Styler Haargel mit perlglänzendem Finish und UV-Schutz schnell einziehendes Styling Gel mit flexiblem starkem Halt für ein texturiertes Styling 1 x 100 ml**WELLA**€5.98**4.6★**▲ 31%**](https://www.amazon.de/dp/B00X5N3UOC) [**6x Wella EIMI Sculpt Force XXL Flubber Gel Extra stark - 250ml**Wella Professionals**€37.06**4.8★**▲ 27%**](https://www.amazon.de/dp/B01GB8YADM) [**SHOCKWAVES ULTRA STRONG POWER HOLD GEL STYLER Haargel mit maximalem Halt ohne Verkleben schnelltrocknende alkoholfreie Formel mit schimmerndem Finish 100 ml**WELLA**€2.41**4.5★**▲ 23%**](https://www.amazon.de/dp/B097C1P3XM)
**~~View all trending →~~**
## **What buyers say about flubber gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**19%
*“Bestellung, Lieferung, Qualität:”*
**Haltbarkeit**12%
*“Sehr guter halt”*
**Preis-Leistungs-Verhältnis**11%
*“Super Preis/Leistung”*
**Haarstyling**9%
*“Perfektes Styling: In die Spitzen eingearbeitet,”*
**Geruch**7%
*“Angenehmer Duft”*
**Eignung Glattes Haar**6%
*“Festigt das Haar ohne zu verkleben”*
**Griff**5%
*“Prima Grip Cream”*
**beworben Vs Tatsächliches Produkt**5%
*“Hält, was es verspricht”*
**Benutzerfreundlichkeit**5%
*“Sparsam”*
**Haftung/Klebrigkeit**4%
*“Erstklassiger Halt ohne zu Verkleben”*
### **What buyers complain about **
**Haftung/Klebrigkeit**27%
*“braucht viel länger in den Händen um klebrig zu sein”*
**Haarverwandt**19%
*“Macht die Haare strohig”*
**Eignung für kurzes Haar**9%
*“Leider werden die Haare sehr hart”*
**Hartes Gefühl**6%
*“zu hart”*
**Stärke**6%
*“War für mich viel zu stark”*
**Eignung für langes Haar**6%
*“Für lange Haare nicht so geeignet es sei denn man wäscht jeden Tag seine Haare”*
**Preis-Leistungs-Verhältnis**6%
*“Hatte vorher ein teures Produkt”*
**Eignung Glattes Haar**3%
*“Nichts für feine Haate”*
**Ölig/fettig**3%
*“Meine feinen Haare sind danach fettig und platt”*
**Textur/Konsistenz – insgesamt**3%
*“Die Konsistenz ist nicht mehr so zäh wie Kaugummi”*
### **Top return reasons **
**Gesamtgröße**17%
**Preis-Leistungs-Verhältnis**14%
**Haftung/Klebrigkeit**10%
**Qualität insgesamt**10%
**Haarstyling**10%
**beworben Vs Tatsächliches Produkt**7%
**Defekt Material/Teile**5%
**Eignung für kurzes Haar**5%
**Benutzerfreundlichkeit**5%
**Auslaufsicher**5%
## **Common questions**
- **Is flubber gel profitable to sell on Amazon Germany?**
- The niche generates €161K/yr across 16 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the flubber gel niche?**
- 3 brands and 60 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in flubber gel?**
- Top complaints mined from reviews: Haftung/Klebrigkeit, Haarverwandt, Eignung für kurzes Haar. The return rate is 0.1%.
- **When does demand for flubber gel peak?**
- Demand peaks in Mar–Apr–Oct–Nov–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the flubber gel niche?**
- Listings span €2.37–€37.06; the average listing price is €13.53 (sweet spot $15–$100). The average incumbent carries 2,002 reviews — the moat a new listing must climb.
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